At a Glance
- Tasks: Lead creative strategy for paid social channels like Meta, TikTok, and YouTube.
- Company: Join a high-growth international nutrition brand in Merseyside.
- Benefits: Competitive salary, hybrid working, on-site gym, and clear career progression.
- Other info: Fast-paced, collaborative environment with ownership of creative performance.
- Why this job: Make a real impact with your creative ideas and drive customer acquisition.
- Qualifications: Experience in creative strategy and strong copywriting skills required.
The predicted salary is between 45000 - 50000 £ per year.
This Creative Strategist role is a high impact opportunity to take ownership of paid social creative across key growth channels. The Creative Strategist will play a central role in driving customer acquisition through performance-led creative across Meta, TikTok and YouTube.
As a Creative Strategist you will own the thinking behind the creative. The role will turn customer insight into scroll‑stopping concepts, strong briefs and high‑performing campaigns. This position is focused on performance, using data and testing to continuously improve output and deliver measurable results.
This position offers real autonomy and influence. The Creative Strategist will work closely with performance and content teams to build a structured testing roadmap, ensuring a consistent pipeline of creative that drives engagement and conversion.
Benefits:
- Competitive salary of 45000 to 50000
- Hybrid working model offering flexibility
- Gym on site
- Clear progression within a high growth business
- Opportunity to work on high volume paid social campaigns
- Collaborative and fast paced environment
- Real ownership of creative performance
Key Responsibilities:
- Lead creative strategy across paid social channels including Meta, TikTok and YouTube
- Develop and manage a structured creative testing roadmap
- Translate customer insight into high‑performing creative concepts
- Write clear, conversion‑focused scripts and briefs
- Analyse performance data to optimise and scale winning creative
- Work closely with performance teams to align on acquisition targets
- Identify and apply emerging platform trends
- Manage multiple creative concepts and campaigns simultaneously
- Ensure creative output is aligned to customer personas and commercial goals
Experience Needed:
- Proven experience as a Creative Strategist or similar role
- Strong background in paid social creative across Meta and TikTok
- Track record of delivering performance-led creative improvements
- Strong understanding of key metrics including CPA, CTR and CVR
- Excellent copywriting skills with the ability to create high impact hooks
- Experience within DTC or e‑commerce environments
- Ability to manage workload and prioritise effectively
- Strong analytical mindset with a test and learn approach
This Creative Strategist role offers the opportunity to directly influence growth within a large international nutrition brand. If you are a Creative Strategist who thrives on performance, testing and scaling winning ideas, this is an excellent next step.
Performance Marketing Specialist. Job in Merseyside LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
At LilyLifestyle, we pride ourselves on being an exceptional employer, offering a competitive salary and a hybrid working model that promotes flexibility and work-life balance. Our collaborative and fast-paced environment fosters creativity and innovation, providing clear progression opportunities within our high-growth business. Join us in Merseyside to take ownership of impactful creative strategies that drive customer engagement and conversion, all while enjoying the benefits of an on-site gym and a supportive team culture.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist. Job in Merseyside LilyLifestyle Jobs
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at companies you're interested in. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to demonstrate your creative prowess and how you can drive performance through innovative campaigns.
✨Tip Number 3
Prepare for interviews like a pro! Research the company and its recent campaigns. Be ready to discuss how you can contribute to their growth and bring fresh ideas to the table.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us. It shows initiative and enthusiasm, which we really appreciate!
We think you need these skills to ace Performance Marketing Specialist. Job in Merseyside LilyLifestyle Jobs
Some tips for your application 🫡
Show Off Your Creative Flair:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can turn customer insights into scroll-stopping concepts, so don’t hold back!
Tailor Your Application:Make sure to tailor your CV and cover letter to highlight your experience with paid social channels like Meta and TikTok. We want to see how your background aligns with the role, so be specific about your achievements and how they relate to driving performance.
Data-Driven Approach:Since this role is all about performance, don’t forget to mention your analytical skills! Talk about how you’ve used data to optimise campaigns in the past. We love a good test-and-learn approach, so share any examples of how you've scaled winning ideas.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Metrics
Familiarise yourself with key performance metrics like CPA, CTR, and CVR. Be ready to discuss how you've used these metrics in past roles to drive creative strategy and improve performance.
✨Showcase Your Creative Process
Prepare to walk through your creative process. Share examples of how you've turned customer insights into high-performing campaigns, and be specific about the results you achieved.
✨Stay Current with Trends
Research the latest trends on platforms like Meta, TikTok, and YouTube. Bring examples of current successful campaigns that align with these trends to demonstrate your knowledge and creativity.
✨Collaborate and Communicate
Highlight your experience working with performance and content teams. Be prepared to discuss how you’ve collaborated to build structured testing roadmaps and ensure alignment on acquisition targets.
