At a Glance
- Tasks: Own and execute the CRM strategy across multiple channels to drive customer engagement.
- Company: Join a fast-growing, digitally led consumer brand in Nottingham.
- Benefits: Competitive salary, flexible working, and a chance to make a real impact.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Be the driving force behind CRM strategies that enhance customer experiences.
- Qualifications: 3+ years in CRM with hands-on experience using Klaviyo and Shopify.
The predicted salary is between 36000 - 40000 £ per year.
Location: Nottingham
Salary: £36,000 - £40,000 (DOE)
Type: Permanent Full Time
Hours: Monday - Friday 08:00 - 17:00 1 Day WFH (Tue/Wed/Thu)
Overview
The Flavour Network is in close partnership with a fast-growing, digitally led consumer brand to recruit a CRM Specialist. This is a true "soul contributor" role. A hands‑on position for someone who loves being in the trenches, owning the end-to-end CRM strategy without the need for large teams or agency support. As the CRM Specialist, you will be the engine room of the CRM function, responsible for everything from writing high‑converting copy to building complex flows and analysing cohort performance to drive acquisition, retention, and subscription growth across multiple brands. Reporting to the Head of Acquisition & Retention, you will operate within a high-performing digital growth team.
As the CRM Specialist, you will be someone who has thrived in smaller, agile environments (sub‑£50M turnover) and is comfortable taking full, autonomous ownership of the customer lifecycle. You must bring proven, hands‑on experience using Klaviyo to build campaigns and automated flows, a strong understanding of Shopify/eCommerce, and a flair for writing punchy, data-backed copy that directly influences customer retention and LTV.
Key Responsibilities for the CRM Specialist
- Own and execute the end-to-end CRM strategy across email, SMS, WhatsApp and direct mail
- Plan and deliver weekly campaign calendars aligned with trading and marketing priorities
- Support reactivation and retention initiatives through CRM
- Build and optimise automated flows including welcome, onboarding, abandoned browse/cart, post-purchase, replenishment, churn prevention and win‑back
- Develop lifecycle strategies aligned to subscription customers and key lifecycle stages
- Manage advanced segmentation and targeting strategies
- Deliver personalised customer journeys to improve engagement and conversion
- Lead A/B and multivariate testing across subject lines, creative, messaging, offers, and send times
- Continuously improve performance through data‑led optimisation
- Monitor and analyse key metrics including open rate, CTR, CVR, revenue per recipient, churn and lifetime value
- Report on performance and share insights with stakeholders
- Ensure all CRM activity aligns with GDPR, consent management and deliverability best practices
- Maintain a consistent, high-quality customer experience across all channels
Requirements for the CRM Specialist
Essential
- Minimum 3 years experience in CRM, Email Marketing or Lifecycle Marketing
- Proven experience using Klaviyo to build campaigns and automated flows
- Strong understanding of Shopify/eCommerce environments
- Strong attention to detail across copy, design and execution
- Experience working with subscription-based models (e.g. Recharge or similar)
- Ability to design and build emails (Klaviyo and/or Figma)
- Experience with WhatsApp marketing tools
- Strong segmentation, personalisation and data-driven targeting skills
- Confident in analysing performance metrics and driving optimisation
- Commercially focused with a strong understanding of revenue and retention
- Analytical and data-driven with a test-and-learn mindset
- Creative thinker with the ability to deliver engaging, on-brand messaging
Desirable
- Experience with SMS marketing platforms
- Basic HTML/CSS knowledge for email editing
- Experience with A/B and multivariate testing
- Knowledge of email deliverability best practices
- Familiarity with CDPs, loyalty or referral platforms
If you have the relevant experience and are looking to take ownership of a high-impact CRM function within a growing business, we would love to hear from you.
CRM Specialist. Job in Nottingham LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
The Flavour Network offers an exciting opportunity for a CRM Specialist in Nottingham, where you will thrive in a dynamic and supportive work culture that values autonomy and innovation. With a focus on employee growth, you will have the chance to take full ownership of the CRM strategy while enjoying the flexibility of a hybrid working model. Join a fast-growing, digitally led consumer brand that prioritises meaningful contributions and fosters a collaborative environment, making it an excellent employer for those seeking impactful and rewarding careers.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist. Job in Nottingham LilyLifestyle Jobs
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at companies you’re interested in. A friendly chat can sometimes lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM projects, campaigns, and any data-driven results you've achieved. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like a pro! Research the company’s CRM strategies and think about how you can contribute. Bring specific examples of your past successes with Klaviyo and Shopify to the conversation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Specialist. Job in Nottingham LilyLifestyle Jobs
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your hands-on experience with Klaviyo and Shopify in your application. We want to see how you've used these tools to drive results, so don’t hold back on the details!
Tailor Your Copy:Since this role is all about writing punchy, data-backed copy, take the time to craft your application. Use engaging language that reflects your personality and aligns with our brand voice.
Be Data-Driven:We love numbers! Include specific metrics or achievements from your previous roles that demonstrate your ability to analyse performance and optimise campaigns. Show us how you’ve made an impact!
Apply Through Our Website:For the best chance of getting noticed, make sure to apply through our website. It helps us keep everything organised and ensures your application gets to the right people quickly!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of Klaviyo and Shopify. Be ready to discuss specific campaigns you've built and the results they achieved. This role is all about owning the CRM strategy, so showing that you can take charge will impress the interviewers.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of metrics you've monitored, like open rates or customer lifetime value, and how you've optimised campaigns based on those insights. They want someone who can analyse performance and make data-driven improvements.
✨Demonstrate Your Creative Flair
Since this role involves writing engaging copy, be ready to share samples of your work. Think about how you can convey brand messaging effectively and creatively. You might even want to prepare a mini pitch for a campaign idea to showcase your creativity during the interview.
✨Understand the Customer Journey
Familiarise yourself with the entire customer lifecycle, especially in subscription models. Be prepared to discuss strategies for reactivation and retention, and how you would personalise customer journeys. Showing that you understand the nuances of customer engagement will set you apart.
