At a Glance
- Tasks: Own the CRM strategy, create engaging campaigns, and analyse performance metrics.
- Company: Join a fast-growing, digitally led consumer brand in Nottingham.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and customer engagement.
- Why this job: Make a real impact in a hands-on role with creative freedom.
- Qualifications: 3+ years in CRM, experience with Klaviyo and Shopify, strong analytical skills.
The predicted salary is between 36000 - 40000 £ per year.
Location: Nottingham
Salary: £36,000 - £40,000 (DOE)
Type: Permanent Full Time
Hours: Monday - Friday 08:00 - 17:00 1 Day WFH (Tue/Wed/Thu)
Overview
The Flavour Network is in close partnership with a fast-growing, digitally led consumer brand to recruit a CRM Specialist. This is a true "soul contributor" role. A hands‑on position for someone who loves being in the trenches, owning the end-to-end CRM strategy without the need for large teams or agency support. As the CRM Specialist, you will be the engine room of the CRM function, responsible for everything from writing high‑converting copy to building complex flows and analysing cohort performance to drive acquisition, retention, and subscription growth across multiple brands. Reporting to the Head of Acquisition & Retention, you will operate within a high-performing digital growth team.
As the CRM Specialist, you will be someone who has thrived in smaller, agile environments (sub‑£50M turnover) and is comfortable taking full, autonomous ownership of the customer lifecycle. You must bring proven, hands‑on experience using Klaviyo to build campaigns and automated flows, a strong understanding of Shopify/eCommerce, and a flair for writing punchy, data-backed copy that directly influences customer retention and LTV.
Key Responsibilities for the CRM Specialist
- Own and execute the end-to-end CRM strategy across email, SMS, WhatsApp and direct mail
- Plan and deliver weekly campaign calendars aligned with trading and marketing priorities
- Support reactivation and retention initiatives through CRM
- Build and optimise automated flows including welcome, onboarding, abandoned browse/cart, post-purchase, replenishment, churn prevention and win‑back
- Develop lifecycle strategies aligned to subscription customers and key lifecycle stages
- Manage advanced segmentation and targeting strategies
- Deliver personalised customer journeys to improve engagement and conversion
- Lead A/B and multivariate testing across subject lines, creative, messaging, offers, and send times
- Continuously improve performance through data‑led optimisation
- Monitor and analyse key metrics including open rate, CTR, CVR, revenue per recipient, churn and lifetime value
- Report on performance and share insights with stakeholders
- Ensure all CRM activity aligns with GDPR, consent management and deliverability best practices
- Maintain a consistent, high-quality customer experience across all channels
Requirements for the CRM Specialist
Essential
- Minimum 3 years experience in CRM, Email Marketing or Lifecycle Marketing
- Proven experience using Klaviyo to build campaigns and automated flows
- Strong understanding of Shopify/eCommerce environments
- Strong attention to detail across copy, design and execution
- Experience working with subscription-based models (e.g. Recharge or similar)
- Ability to design and build emails (Klaviyo and/or Figma)
- Experience with WhatsApp marketing tools
- Strong segmentation, personalisation and data-driven targeting skills
- Confident in analysing performance metrics and driving optimisation
- Commercially focused with a strong understanding of revenue and retention
- Analytical and data-driven with a test-and-learn mindset
- Creative thinker with the ability to deliver engaging, on-brand messaging
Desirable
- Experience with SMS marketing platforms
- Basic HTML/CSS knowledge for email editing
- Experience with A/B and multivariate testing
- Knowledge of email deliverability best practices
- Familiarity with CDPs, loyalty or referral platforms
If you have the relevant experience and are looking to take ownership of a high-impact CRM function within a growing business, we would love to hear from you.
CRM Manager. Job in Nottingham LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
The Flavour Network offers an exciting opportunity for a CRM Specialist in Nottingham, where you will thrive in a dynamic and supportive work culture that values autonomy and innovation. With a focus on employee growth, you will have the chance to take full ownership of the CRM strategy while enjoying flexible working arrangements and a competitive salary. Join a fast-growing, digitally led consumer brand that prioritises meaningful contributions and fosters a collaborative environment for personal and professional development.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager. Job in Nottingham LilyLifestyle Jobs
✨Tip Number 1
Get to know the company inside out! Research their CRM strategies, recent campaigns, and overall brand vibe. This way, when you chat with them, you can drop some knowledge bombs that show you're genuinely interested and ready to contribute.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider info about the role or even a referral, which can give you a leg up in the hiring process.
✨Tip Number 3
Prepare for the interview by practising your pitch. Highlight your hands-on experience with Klaviyo and Shopify, and be ready to discuss how you've driven customer retention in previous roles. Show them you’re the perfect fit for their agile environment!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your excitement for the role can keep you fresh in their minds. Plus, it shows you’re proactive and really keen on joining their team!
We think you need these skills to ace CRM Manager. Job in Nottingham LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Specialist role. Highlight your experience with Klaviyo, Shopify, and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for CRM and how you’ve successfully driven customer engagement in the past. Let us know why you're excited about this opportunity at The Flavour Network.
Showcase Your Data Skills:Since this role is all about data-driven decisions, make sure to mention specific metrics you've improved in previous roles. We love numbers, so don’t shy away from sharing your successes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially Klaviyo. Be ready to discuss how you've used it in past roles, including specific campaigns you've built and the results they achieved. This will show that you're not just familiar with the tool but can leverage it effectively.
✨Showcase Your Data Skills
Prepare to talk about how you've analysed performance metrics in previous positions. Bring examples of how you've used data to drive decisions, optimise campaigns, and improve customer retention. This will demonstrate your analytical mindset and ability to make data-driven choices.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific CRM challenges, like reactivation strategies or A/B testing. Think through some scenarios beforehand and be ready to share your thought process and the steps you would take to achieve success.
✨Demonstrate Your Creative Flair
Since this role requires punchy, engaging copy, be prepared to showcase your writing skills. Bring samples of your work or even draft a quick email campaign on the spot. This will highlight your creativity and ability to connect with customers through compelling messaging.
