At a Glance
- Tasks: Lead brand strategy and inspire a high-performing team to create impactful campaigns.
- Company: Dynamic travel brand with a challenger spirit, based in Northampton.
- Benefits: Competitive salary, creative freedom, and opportunities for global impact.
- Other info: Join a vibrant team that values creativity and data-driven decision-making.
- Why this job: Shape the future of a leading brand in the travel sector and drive cultural relevance.
- Qualifications: Graduate-level with proven experience in brand strategy and a challenger mindset.
The predicted salary is between 70000 - 90000 £ per year.
Covering Manchester and Northampton. Reporting to the Chief Marketing Officer, the Brand Director is a visionary leader responsible for the global health, perception, and emotional resonance of the brand. In this role you will move beyond execution to architect the long‑term brand roadmap, ensuring our "challenger" spirit is felt at every touchpoint of the customer journey.
Responsibilities
- Define and implement the multi‑year brand strategy to position the company as a leading challenger brand in the travel sector across all current and future markets.
- Oversee the integration of brand narrative across Social, PR, and Influencer channels, ensuring these functions serve the broader brand goal of building trust and cultural fame.
- Partner closely with Performance Marketing, Product and Commercial leads to ensure brand investments drive long‑term consideration and lower customer acquisition costs.
- Develop the playbook for brand entry and growth in new markets, balancing global consistency with local nuance needed to win in diverse cultural landscapes.
- Act as the ultimate bar‑setter for creative output, pushing both the internal team and agency partners to deliver work that is playful, devoted and joyful.
- Lead the strategy for brand reputation and high‑level PR, maintaining a position of authority and trust in an evolving AI‑driven travel landscape.
- Manage the total brand budget, establishing sophisticated measurement frameworks that prove the impact of brand equity on the bottom line.
- Lead and inspire a high‑performing team, fostering a culture of creative confidence where big ideas are encouraged and data‑informed decision‑making is the norm.
Qualifications
- Must be a graduate‑level candidate.
- Seasoned brand architect with a proven track record of leading brand strategy at a senior level for high‑growth, consumer‑facing brands.
- Challenger mindset – able to make a brand have impact through creativity and cultural agility rather than merely outspending the competition.
- Strategic clarity – excel at translating complex business goals into simple, inspiring brand directions that align the entire organization.
- Cultural fluency – have an innate pulse on culture and understand how brands stay relevant in a fast‑moving social and digital world without losing their core identity.
- Analytical rigour – comfortable with data and able to navigate the tension between gut‑feel creativity and performance metrics.
- Exceptional influencer – master at stakeholder management, capable of advocating for brand investment at the Board/Executive level and building cross‑functional alliances.
- Background in disruptive brands that have successfully challenged legacy incumbents.
- Experience overseeing high‑budget integrated campaigns (TV, OOH, digital) alongside organic community‑led growth.
- Global perspective – experience managing brands across multiple international markets, with a deep understanding of localizing brand sentiment.
Brand Growth Director. Job in Northampton LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
At LilyLifestyle, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in Northampton. As a Brand Growth Director, you will not only lead innovative brand strategies but also benefit from our commitment to employee development, offering ample opportunities for growth and collaboration within a dynamic team. Join us to make a meaningful impact in the travel sector while enjoying a supportive environment that values creativity and cultural relevance.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Growth Director. Job in Northampton LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personal brand! Create a portfolio or a personal website that highlights your achievements and showcases your unique style. This is your chance to stand out and let your personality shine through.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their brand vision. Remember, it’s not just about what you’ve done, but how you can contribute to their challenger spirit!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect your understanding of our brand and how you can help us grow in the travel sector.
We think you need these skills to ace Brand Growth Director. Job in Northampton LilyLifestyle Jobs
Some tips for your application 🫡
Show Your Challenger Spirit:When crafting your application, let your challenger mindset shine through! We want to see how you can make an impact with creativity and cultural agility. Share examples of how you've pushed boundaries in previous roles.
Be Clear and Concise:We love a good story, but keep it focused! Make sure your application clearly outlines your strategic clarity and how you've translated complex goals into inspiring brand directions. Avoid jargon and get straight to the point.
Highlight Your Global Perspective:If you've got experience managing brands across different markets, flaunt it! We’re looking for someone who understands local nuances while maintaining global consistency. Share specific examples that showcase your cultural fluency.
Apply Through Our Website:Ready to take the plunge? We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values and recent campaigns. Understand their challenger spirit and how they position themselves in the travel sector. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Mindset
Be prepared to discuss specific examples of how you've developed and implemented brand strategies in the past. Highlight your ability to translate complex goals into simple, inspiring directions that resonate across teams.
✨Demonstrate Cultural Fluency
Familiarise yourself with current trends in the travel industry and how brands are adapting to cultural shifts. Share insights on how you’ve successfully navigated diverse markets and maintained brand relevance without losing core identity.
✨Prepare for Data-Driven Discussions
Since analytical rigour is key for this role, come ready to discuss how you've used data to inform creative decisions. Be specific about measurement frameworks you've established and how they've proven brand equity's impact on business outcomes.
