At a Glance
- Tasks: Lead shopper marketing strategies and create engaging campaigns for top consumer brands.
- Company: Join a leading FMCG business with a fast-paced, collaborative marketing team.
- Benefits: Enjoy hybrid working, career development, and a varied role in a supportive environment.
- Other info: Opportunity to work with major UK retail accounts and develop your career internationally.
- Why this job: Make a real impact on shopper experiences and brand visibility across retail channels.
- Qualifications: Experience in shopper marketing and strong communication skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
An exciting opportunity has arisen for an experienced Shopper Marketing Manager to join a fast-paced marketing team within a leading FMCG business. This role is focused on delivering impactful shopper marketing activity that drives brand visibility and influences purchasing decisions across key retail channels. Working closely with commercial and brand teams, you will play a key role in translating category and consumer insight into engaging omnichannel campaigns that deliver measurable business results.
Key Responsibilities
- Develop and execute retailer‑specific shopper marketing strategies across multiple product categories
- Create insight‑led campaigns that enhance shopper engagement and support commercial growth objectives
- Collaborate with Sales, Brand and Category teams to ensure alignment between customer plans and brand priorities
- Deliver integrated online and in‑store activations to maximise shopper reach and impact
- Manage and optimise sponsored product campaigns and retailer media activity
- Track budgets, campaign performance and ROI with accuracy and agility
- Build strong relationships with external agencies and retail partners to deliver high‑quality activations
- Use shopper and market data to identify opportunities and influence decision‑making
About You
The ideal candidate will be commercially minded, highly organised and passionate about creating engaging shopper experiences. You will thrive in a collaborative environment and be confident managing multiple stakeholders and projects simultaneously.
Skills & Experience
- Previous shopper marketing experience within FMCG or a related consumer‑focused sector
- Strong understanding of working with major UK retail accounts
- Proven experience managing external agencies and cross‑functional stakeholders
- Excellent communication and presentation skills
- Creative thinker with strong commercial awareness
- Ability to manage projects effectively in a fast‑moving environment
- Strong analytical skills with confidence using data to drive decisions
- Advanced working knowledge of Microsoft PowerPoint and Excel
What's on Offer
- The opportunity to lead customer‑facing marketing activity for well‑established consumer brands
- A varied and autonomous role within a collaborative and supportive team
- Career development opportunities within a successful international business
- Hybrid working arrangement with a mix of office and home‑based working
Location
This role is based in Leeds with hybrid working available. Candidates should be comfortable travelling to the office and other business locations when required for collaboration and meetings.
Shopper Marketing Manager. Job in Leeds LilyLifestyle Jobs in Morley employer: United Cerebral Palsy of Georgia
Join a dynamic FMCG leader in Leeds as a Shopper Marketing Manager, where you'll thrive in a collaborative and supportive environment that values creativity and commercial insight. With opportunities for career development and a hybrid working model, you will play a pivotal role in shaping impactful marketing strategies that drive brand visibility and shopper engagement. Experience the benefits of working with well-established consumer brands while enjoying a varied and autonomous role within a fast-paced team.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager. Job in Leeds LilyLifestyle Jobs in Morley
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG sector, especially those who work in shopper marketing. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of past campaigns you've worked on. When you get that interview, bring it along to demonstrate your experience and creativity in shopper marketing.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like LilyLifestyle, and express your interest in potential opportunities. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We make it easy for you to showcase your talents and fit for the Shopper Marketing Manager role. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Shopper Marketing Manager. Job in Leeds LilyLifestyle Jobs in Morley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Shopper Marketing Manager role. Highlight your relevant experience in FMCG and shopper marketing, and don’t forget to showcase your skills in managing campaigns and working with retail accounts.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about creating engaging shopper experiences and how your previous roles have prepared you for this position. Keep it concise but impactful!
Showcase Your Analytical Skills:Since data-driven decisions are key in this role, make sure to mention any experience you have with using shopper and market data. Give examples of how you've used data to influence marketing strategies or improve campaign performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Shopper Marketing Inside Out
Make sure you brush up on your shopper marketing knowledge, especially within the FMCG sector. Be ready to discuss specific campaigns you've worked on and how they drove brand visibility and influenced purchasing decisions.
✨Showcase Your Collaborative Spirit
This role requires working closely with various teams, so be prepared to share examples of how you've successfully collaborated with sales, brand, and category teams in the past. Highlight your ability to manage multiple stakeholders and projects simultaneously.
✨Bring Data to the Table
Since the job involves using shopper and market data to drive decisions, come equipped with examples of how you've used data analytics in previous roles. Discuss how you tracked campaign performance and ROI, and how that informed your strategies.
✨Demonstrate Your Creative Thinking
As a Shopper Marketing Manager, creativity is key. Prepare to talk about innovative campaigns you've developed and executed. Think about how you can present your ideas in a way that aligns with the company's commercial growth objectives.
