At a Glance
- Tasks: Lead shopper marketing strategies and create engaging campaigns for top consumer brands.
- Company: Join a leading FMCG business with a fast-paced, collaborative marketing team.
- Benefits: Enjoy hybrid working, career development, and the chance to influence major retail channels.
- Other info: Dynamic role with opportunities for growth in an international business.
- Why this job: Make a real impact on shopper experiences and drive brand visibility.
- Qualifications: Experience in shopper marketing and strong communication skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
An exciting opportunity has arisen for an experienced Shopper Marketing Manager to join a fast-paced marketing team within a leading FMCG business. This role is focused on delivering impactful shopper marketing activity that drives brand visibility and influences purchasing decisions across key retail channels.
Working closely with commercial and brand teams, you will play a key role in translating category and consumer insight into engaging omnichannel campaigns that deliver measurable business results.
Key Responsibilities- Develop and execute retailer‐specific shopper marketing strategies across multiple product categories
- Create insight‐led campaigns that enhance shopper engagement and support commercial growth objectives
- Collaborate with Sales, Brand and Category teams to ensure alignment between customer plans and brand priorities
- Deliver integrated online and in‐store activations to maximise shopper reach and impact
- Manage and optimise sponsored product campaigns and retailer media activity
- Track budgets, campaign performance and ROI with accuracy and agility
- Build strong relationships with external agencies and retail partners to deliver high‐quality activations
- Use shopper and market data to identify opportunities and influence decision‐making
The ideal candidate will be commercially minded, highly organised and passionate about creating engaging shopper experiences. You will thrive in a collaborative environment and be confident managing multiple stakeholders and projects simultaneously.
Skills & Experience- Previous shopper marketing experience within FMCG or a related consumer‐focused sector
- Strong understanding of working with major UK retail accounts
- Proven experience managing external agencies and cross‐functional stakeholders
- Excellent communication and presentation skills
- Creative thinker with strong commercial awareness
- Ability to manage projects effectively in a fast‐moving environment
- Strong analytical skills with confidence using data to drive decisions
- Advanced working knowledge of Microsoft PowerPoint and Excel
- The opportunity to lead customer‐facing marketing activity for well‐established consumer brands
- A varied and autonomous role within a collaborative and supportive team
- Career development opportunities within a successful international business
- Hybrid working arrangement with a mix of office and home‐based working
This role is based in Leeds with hybrid working available. Candidates should be comfortable travelling to the office and other business locations when required for collaboration and meetings.
Shopper Marketing Lead. Job in Leeds LilyLifestyle Jobs in Morley employer: United Cerebral Palsy of Georgia
Join a dynamic FMCG leader in Leeds, where you'll have the chance to spearhead innovative shopper marketing strategies that truly make an impact. Our collaborative work culture fosters creativity and supports your professional growth, offering you the autonomy to lead exciting campaigns while benefiting from a hybrid working model. With a focus on career development and a commitment to employee well-being, we provide a rewarding environment for those passionate about driving brand success.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Lead. Job in Leeds LilyLifestyle Jobs in Morley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past projects and achievements in shopper marketing. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their shopper marketing strategies and think of ways you could contribute. Tailoring your responses to align with their goals will make you stand out.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, it’s a straightforward way to get your application noticed by the right people.
We think you need these skills to ace Shopper Marketing Lead. Job in Leeds LilyLifestyle Jobs in Morley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Shopper Marketing Lead role. Highlight your relevant experience in shopper marketing and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills match what we're looking for. Be sure to mention your experience with FMCG and working with retail accounts, as these are key for us.
Showcase Your Analytical Skills:Since data-driven decisions are crucial in this role, make sure to highlight your analytical skills in your application. Share examples of how you've used data to influence marketing strategies or improve campaign performance in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Shopper Marketing Inside Out
Make sure you brush up on your shopper marketing knowledge, especially within the FMCG sector. Be ready to discuss specific campaigns you've worked on and how they drove brand visibility and influenced purchasing decisions.
✨Showcase Your Collaborative Spirit
This role requires working closely with various teams, so be prepared to share examples of how you've successfully collaborated with sales, brand, and category teams in the past. Highlight your ability to manage multiple stakeholders and projects simultaneously.
✨Bring Data to the Table
Since the job involves using shopper and market data to drive decisions, come equipped with examples of how you've used data analytics in previous roles. Discuss how you tracked campaign performance and ROI, and be ready to talk about any tools or software you’ve used.
✨Prepare for Creative Problem-Solving
As a creative thinker, you’ll need to demonstrate your ability to develop insight-led campaigns. Think of a time when you faced a challenge in a campaign and how you creatively solved it. This will show your potential employer that you can think outside the box.
