At a Glance
- Tasks: Lead B2B marketing strategies and oversee a talented team in the industrial sector.
- Company: Established company with over 100 years of innovative excellence.
- Benefits: Competitive salary, career development, and a supportive work environment.
- Other info: Opportunity for growth and collaboration with cross-functional teams.
- Why this job: Make a real impact in a dynamic industry while leading a skilled team.
- Qualifications: 5+ years in B2B marketing and team leadership experience required.
The predicted salary is between 60000 - 65000 £ per year.
For the Head of Marketing - B2B role, a successful candidate will lead and oversee all marketing activities within the industrial/manufacturing sector, driving brand growth and ensuring the successful execution of strategic campaigns. This permanent role offers an excellent opportunity to manage an established team and contribute to the company's continued success.
This position is with a well-established, medium-sized organisation within the industrial/manufacturing industry. With over 100 years of history, the company is recognised for its innovative approach and commitment to excellence in its field.
The key responsibilities of the Head of Marketing - B2B role will include:
- Develop and implement comprehensive marketing strategies to support business objectives within the industrial/manufacturing sector.
- Implement the digital marketing strategy, utilising CRM systems to manage end to end marketing campaigns.
- Oversee and manage a skilled team of two marketing professionals, ensuring their growth and performance.
- Reporting directly to the Managing Director of the business.
- Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with business goals.
- Analyse market trends and competitors to identify opportunities and challenges.
- Manage the marketing budget effectively, ensuring optimal allocation of resources.
- Lead the creation of impactful marketing materials and campaigns that resonate with target audiences.
- Monitor and report on the performance of marketing initiatives, providing actionable insights.
- Ensure adherence to industry regulations and standards in all marketing activities.
A successful Head of Marketing - B2B should have:
- 5+ years experience in B2B Marketing, ideally in a related industrial, construction or manufacturing sector.
- Team leadership experience - this role will have 2 direct reports.
- Expertise in creating and implementing successful marketing strategies.
- Exposure to both digital marketing & traditional marketing.
- Experience utilising CRM systems (in particular Hubspot) would be highly desirable.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Proficiency in budget management and resource allocation.
- A solid understanding of branding and market positioning principles.
- Strong communication and collaboration skills to work effectively with stakeholders.
- Ability to manage challenging stakeholders, and comfortable reporting into board level.
On offer for the Head of Marketing role:
- Competitive salary between 60,000 and 65,000 per annum.
- The opportunity to lead an established and talented team of two marketing professionals.
- Potential for career development and growth in a supportive environment.
Senior B2B Marketing Manager. Job in Leeds LilyLifestyle Jobs in Morley employer: United Cerebral Palsy of Georgia
Join a well-established medium-sized organisation in Leeds with over 100 years of history in the industrial/manufacturing sector, where innovation and excellence are at the forefront of our mission. As a Senior B2B Marketing Manager, you will benefit from a competitive salary, lead a talented team, and enjoy ample opportunities for career development in a supportive work culture that values collaboration and growth.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Marketing Manager. Job in Leeds LilyLifestyle Jobs in Morley
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. We want you to walk in feeling confident and ready to show how you can drive brand growth in the industrial sector.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience and how it aligns with the role. We suggest rehearsing with a friend or in front of a mirror to nail that delivery.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. And remember, apply through our website for the best chance at landing that Senior B2B Marketing Manager role!
We think you need these skills to ace Senior B2B Marketing Manager. Job in Leeds LilyLifestyle Jobs in Morley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior B2B Marketing Manager role. Highlight your experience in the industrial or manufacturing sector and showcase your team leadership skills. We want to see how you can drive brand growth and execute strategic campaigns!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific marketing strategies you've implemented and how they align with our goals at StudySmarter. Let us know how you can contribute to our success!
Showcase Your Analytical Skills:Since this role involves analysing market trends and competitors, make sure to highlight your analytical skills in your application. Share examples of how you've used data to inform decisions and improve marketing initiatives. We love data-driven decision-making!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Industry Inside Out
Before the interview, dive deep into the industrial and manufacturing sectors. Understand the latest trends, challenges, and opportunities. This knowledge will not only impress your interviewers but also help you articulate how your experience aligns with their needs.
✨Showcase Your Leadership Skills
As a Senior B2B Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past. Highlight specific instances where you’ve driven performance and growth, as this will demonstrate your capability to lead effectively.
✨Be Ready to Discuss Strategy
Expect questions about your approach to developing and implementing marketing strategies. Be prepared to discuss your experience with both digital and traditional marketing, and how you’ve used CRM systems like Hubspot to enhance campaign effectiveness.
✨Prepare for Data-Driven Discussions
Analytical skills are crucial for this role. Brush up on how you've used data to inform decisions in previous roles. Be ready to share examples of how you've monitored marketing performance and provided actionable insights that led to successful outcomes.
