Marketing Manager - Construction Industry. Job in Poole LilyLifestyle Jobs

Are you an experienced Marketing Manager looking for an exciting new opportunity, where you can take ownership of the Marketing Strategy, and work closely with a high performing team, in a growing organisation? We are looking for a proactive and commercially minded Marketing Manager to lead and deliver strategic marketing initiatives that drive brand awareness, lead generation, and business growth. This is an exciting opportunity for a creative and hands‑on marketer who enjoys working in a fast-paced technical environment and collaborates well with internal teams to deliver results. The ideal candidate will have previous experience within construction or a similar environment, and be comfortable managing a team, as well as being very hands on to deliver outstanding results across the Marketing remit.

Key responsibilities of the Marketing Manager:

• You will oversee marketing campaigns from concept to execution while managing the company's online presence, CRM systems, and promotional activities.
• Play key role in supporting sales activity, strengthening customer engagement, and enhancing the company's market presence.
• Develop and implement strategic marketing plans aligned with business objectives.
• Manage integrated multi‑channel marketing campaigns across digital, social media, email, PPC, SEO, exhibitions, and traditional marketing channels.
• Lead and support the wider marketing team to achieve departmental goals.
• Create engaging marketing materials including brochures, exhibition graphics, press releases, case studies, and online content.
• Manage and optimise CRM systems to improve customer engagement and repeat business.
• Drive social media activity and increase audience engagement across platforms.
• Organise and coordinate industry exhibitions, trade shows, and events to generate leads and strengthen brand visibility.
• Oversee website development, content updates, SEO performance, and PPC campaigns to maximise online traffic and conversions.
• Explore and implement AI and marketing automation tools to improve efficiency and campaign performance.
• Manage advertising and promotional budgets effectively.
• Liaise with clients, architects, surveyors, contractors, and industry stakeholders to support business development activities.

The successful Marketing Manager:

• We are looking for a confident, driven marketing professional with strong leadership skills and a hands‑on approach.
• Previous marketing management experience within construction, building products, manufacturing, or a similar, technical industry.
• Strong people management and leadership skills - you will be managing a team of marketing and support staff across more than one location in the UK.
• Proven experience developing and delivering successful marketing strategies and campaigns.
• Strong digital marketing knowledge including SEO, PPC, email marketing, website management, and social media.
• Excellent written and verbal communication skills.
• Creative mindset with experience producing high-quality marketing materials.
• Strong project management and organisational skills.
• Ability to analyse marketing performance data and identify opportunities for improvement.
• Experience using Adobe InDesign, Photoshop, Canva, Spotler, or similar marketing software.
• Ability to work collaboratively across departments and manage multiple priorities.

Desirable:

• Strong experience managing CRM systems.
• Exhibition and event planning experience.
• Knowledge of AI marketing tools and automation platforms.
• Budget management experience.
• PR and media relations experience.
• Content marketing and copywriting skills.
• Understanding of the roofing or wider construction industry.

Our client offers a generous package, and this role also has exciting prospects for progression in the future:

• Competitive basic salary.
• Annual bonus incentive.
• Free parking on site.
• 25 days holiday, plus bank holidays.
• Earlier finish on a Friday.
• Additional employee benefits including: Private medical insurance, Company pension scheme.
• A genuine opportunity to shape and influence the company's marketing strategy.
• Supportive and collaborative working environment.
• Varied and hands‑on role within a growing business.

If you are a creative and commercially focused Marketing Manager looking for your next challenge within a technical or construction-related sector, we would love to discuss this opportunity with you in more detail.