Senior Product Manager - International Online D2C Channel. Job in London LilyLifestyle Jobs

Location: Location (hybrid)

Own the end‐to‐end product management of International Online D2C channel - driving the customer experience, conversion, and revenue growth across European, North American, and APAC markets.

Translate international customer needs and commercial objectives into a prioritised roadmap spanning three core investment areas:

• online experience optimisation (closing the conversion gap with UK)
• post‐purchase and local fulfilment (enabling faster delivery via ZEOS and regional distribution)
• platform performance (improving site speed, SEO visibility, and determining the long‐term platform strategy)

Coordinate across a complex dependency landscape - including Global‐E, Salesforce Commerce Cloud, and UK platform teams - while partnering closely with UX, Technology, and International commercial stakeholders to balance speed‐to‐market with technical sustainability.

Act as the voice of the international customer: use data, competitive benchmarking, and experimentation to continuously prioritise what drives the most customer and business value, managing trade‐offs across markets, categories, and fulfilment models.

Champion product‐led ways of working - with innovation, experimentation, and collaboration at the heart of the approach.

Key accountabilities and measures

• Ability to interpret customer / market / technology trends and to share views more widely on how they will affect the business and their product space.
• Benchmark against competitors over time and demonstrate they are creating a competitive advantage within the products they work on.
• Facilitate ideation across your stakeholders.
• Create product visions and roadmaps across your focus area and that of other teams in the business to execute.
• Construct in‐depth business cases, tailored to meet the needs of stakeholders and the business.
• Manage a roadmap end‐to‐end that includes tech, operations and customer facing elements. Manage dependencies and risks across multiple teams.
• Regularly present to wider teams and stakeholders, effective at getting stakeholders to fully understand the value of requests and therefore help prioritising their work.
• Think ahead and anticipate requests from stakeholders, get ahead of these by delivering enablers ahead of schedule.
• Contribute to each quarterly prioritisation process and create a hi‐level product roadmap, presenting it to wider teams and stakeholders on a regular basis.
• Demonstrate a good level of understanding of the full technology stack and understand how your product interacts with all areas of the business.
• Conduct complex analysis tasks, strategy analysis and benefits realisation using a variety of tools and techniques to suit the complexity and audience.
• Identify risks, issues and opportunities of significant strategic and tactical impact to the business and drive successful business outcomes.
• Capable of leading a team(s) with multiple capabilities to deliver complex customer facing products. Demonstrate the ability to make the right trade‐offs in order to deliver products that exceed customers' expectations and deliver business value.
• You ensure effective objectives and key results are set for all new features.
• Develop clear and compelling value propositions, working with stakeholders to align and agree.
• Lead the process of identifying a variety of possible features / solutions to address the problem and best reinforce the value proposition.
• Effectively deliver agile product responsibilities in all heartbeat sessions.
• Work with the scrum master to inspect and adapt the teams working practices to suit the product lifecycle optimising value delivery.
• Lead the development of user stories, the development backlog and sprint plan.
• Manage the UAT for your features and prioritise the issues ahead of feature release.
• Identify and use the best analysis methods for your projects. Using deeper dive analysis to proactively identify areas of improvement whether these are quick wins vs longer term.
• You report on progress against new feature objectives and key results to key stakeholders, communicating decisions/recommendations to optimise or stop new features.
• As a lean and Agile expert; promote new ideas in the team, encourage and facilitate agile working.
• Support members of the team in learning and practising new approaches to internal process and attend heartbeat sessions to provide feedback on what is working and what could be improved.

Key skills

• Over 5 years' experience in product management, demonstrating successful development and delivery of product strategies, roadmaps through to product launch and optimisation.
• Extensive experience and passion for the relevant product area and a deep understanding of the customer.
• Excellent technical capability.
• Experience of managing successful delivery in an Agile software environment to deliver customer‐led outcomes.
• Excellent communication skills and strong experience in dealing with business stakeholders - relatability to non‐technical business users and technical resources.
• Strong line management skills.
• Experience of managing teams located near and offshore.
• Experience of Digital Retail Product Management helpful, but not essential.
• Excellent requirements / competitive analysis skills, pricing and financial planning.
• You are a connector, bringing people together you help make improvements even in areas you do not own.
• You have the ability to strongly influence decisions you don't own.