At a Glance
- Tasks: Lead PR strategies and create compelling stories to boost brand awareness.
- Company: Established British consumer brand with a strong heritage and global reach.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team that values inclusivity and creativity.
- Why this job: Shape the brand's voice on sustainability and lifestyle while driving real impact.
- Qualifications: Experience in PR, excellent storytelling skills, and a knack for media relations.
The predicted salary is between 40000 - 50000 £ per year.
A well-established British consumer brand with a strong heritage and growing international presence is looking for a commercially minded PR & Media Relations Manager to take ownership of a newly created role focused on building brand awareness, credibility and authority through proactive, story-led PR. This is not a traditional press office role. It is about finding the story, creating the angle and driving meaningful earned media that supports brand growth and ecommerce performance. You will play a key role in positioning the brand as a trusted voice across areas such as sustainability, consumer health and home lifestyle.
The Role
- Develop and deliver a proactive PR and media strategy aligned to commercial and ecommerce goals
- Build strong relationships with national, consumer and trade media
- Identify and create compelling news angles using data, trends and insights
- Pitch stories, products and expert commentary to secure high-quality earned coverage
- Lead the day-to-day press office function and manage media enquiries
- Support product launches, campaigns and key brand moments
- Create press materials including releases, pitches and thought leadership content
- Translate technical product information into clear, engaging consumer stories
- Work closely with content, ecommerce and SEO teams to maximise impact
- Track and report on PR performance including coverage, backlinks and traffic
About You
- Proven experience in PR, media relations or press office roles
- Strong experience working with consumer brands, ecommerce or lifestyle sectors
- Confident pitching to national media and building journalist relationships
- Excellent writing and storytelling skills
- Experience delivering data-led PR campaigns and generating newsworthy content
- Commercially aware with an understanding of how PR drives brand growth and SEO
- Proactive, creative and comfortable working in a hands-on, fast-paced environment
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
PR and Media Relations Lead. Job in London LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
As a leading British consumer brand with a rich heritage, we offer an exciting opportunity for the PR and Media Relations Lead to thrive in a dynamic and inclusive work environment. Our London office fosters a culture of creativity and collaboration, providing employees with the chance to develop their skills and advance their careers while making a meaningful impact on brand growth and sustainability initiatives. With flexible working arrangements and a commitment to employee well-being, we are dedicated to supporting our team members in achieving both personal and professional success.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PR and Media Relations Lead. Job in London LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and media world. Attend industry events, join online forums, and don’t be shy about reaching out to journalists or influencers. Building those relationships can open doors for you.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to pitch, make sure you’ve got a compelling angle that highlights your creativity. Use data and trends to back up your ideas and demonstrate how they align with brand goals.
✨Tip Number 3
Stay on top of the latest news and trends in the consumer lifestyle sector. This will help you identify potential stories and angles that resonate with the media. Plus, it shows you’re proactive and passionate about the industry!
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals who can bring fresh ideas to the table. Make sure your application reflects your unique voice and experience in PR and media relations.
We think you need these skills to ace PR and Media Relations Lead. Job in London LilyLifestyle Jobs
Some tips for your application 🫡
Craft Your Story:When applying, think about your own story and how it aligns with the role. We want to see your passion for PR and media relations shine through, so don’t hold back on sharing your unique experiences and insights!
Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. Highlight your experience with consumer brands and any data-led campaigns you've worked on. We love seeing how you can connect your skills to our needs!
Show Off Your Writing Skills:Since excellent writing is key for this position, include examples of your best work. Whether it's press releases or pitches, we want to see how you can turn technical info into engaging stories that resonate with consumers.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding their positioning in the market will help you articulate how your PR strategies can enhance their credibility and authority.
✨Craft Compelling Stories
Prepare a few story angles that align with the brand’s focus areas like sustainability and consumer health. Think about how you can turn data and trends into engaging narratives that resonate with both media and consumers.
✨Showcase Your Media Relationships
Be ready to discuss your existing relationships with journalists and how you've successfully pitched stories in the past. Highlight specific examples where your connections led to high-quality earned media coverage.
✨Demonstrate Your Commercial Awareness
Illustrate your understanding of how PR impacts brand growth and ecommerce performance. Bring examples of data-led campaigns you've executed and explain how they drove results, showing that you can align PR efforts with commercial goals.
