At a Glance
- Tasks: Lead and optimise paid acquisition strategies across Meta, Google, and TikTok.
- Company: Join a fast-growing international nutrition brand with a collaborative culture.
- Benefits: Competitive salary, hybrid working model, and clear progression opportunities.
- Other info: Dynamic environment with high autonomy and a focus on innovation.
- Why this job: Take ownership of a core revenue channel and drive impactful marketing strategies.
- Qualifications: Proven experience in performance marketing and strong leadership skills.
The predicted salary is between 60000 - 70000 £ per year.
Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Paid Acquisition. The Head of Acquisition role is a rare opportunity to take full ownership of a high performing acquisition function within a fast‑growing DTC business. The Head of Paid Acquisition will play a critical role in scaling revenue, driving efficient customer growth and shaping the future of performance marketing.
As Head of Acquisition you will lead strategy and execution across key paid channels. The Head of Acquisition will own performance across Meta, Google and TikTok, using data, insight and AI‑driven tools to deliver measurable commercial impact. This role is focused on growth, profitability and continuous optimisation. This position offers real autonomy, budget and influence. The Head of Acquisition will work closely with creative, CRM and product teams to ensure a seamless customer journey from acquisition through to retention. The Head of Paid Acquisition will also lead and develop a high‑performing team, setting the standard for performance and innovation.
Benefits
- Competitive salary of 60000 to 70000
- Hybrid working model offering flexibility
- Clear progression within a high growth business
- Opportunity to own and scale a core revenue channel
- Collaborative and commercially focused environment
- High level of autonomy and decision making
Key Responsibilities
- Own paid acquisition strategy and execution across Meta, Google and TikTok
- Drive performance against CAC, ROAS and revenue targets
- Embed AI tools across creative, targeting, optimisation and reporting
- Manage and optimise media budgets based on performance and demand
- Lead creative testing frameworks in partnership with content teams
- Drive customer lifetime value through retargeting and lifecycle aligned strategies
- Own reporting across contribution margin and channel performance
- Work cross‑functionally with brand, CRM and product teams
- Lead, develop and challenge the acquisition team
- Continuously test, learn and optimise campaigns at pace
Experience Needed
- Proven experience as a Head of Paid Acquisition or senior performance marketing role
- Strong background in scaling paid media across Meta and Google
- Experience managing significant budgets and delivering commercial results
- Hands‑on experience using AI tools within marketing with a strong understanding of performance metrics including CAC, ROAS and LTV
- Experience building and managing creative testing frameworks
- Ability to work in fast‑paced, high‑growth environments
- Strong leadership and stakeholder management skills
- Commercial mindset with focus on revenue and profitability
Head of Digital Acquisition. Job in Merseyside LilyLifestyle Jobs in Liverpool employer: United Cerebral Palsy of Georgia
At our Merseyside location, we pride ourselves on being an exceptional employer that fosters a collaborative and commercially focused environment. As the Head of Digital Acquisition, you will enjoy a competitive salary, hybrid working flexibility, and clear progression opportunities within a fast-growing international nutrition brand. With a high level of autonomy and the chance to lead a talented team, this role offers a unique opportunity to shape the future of performance marketing while driving impactful results.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Acquisition. Job in Merseyside LilyLifestyle Jobs in Liverpool
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in paid acquisition and performance marketing.
✨Tip Number 3
Showcase your skills with a portfolio! If you’ve got past campaigns or projects that demonstrate your expertise in driving customer growth and optimising performance, make sure to have them ready to share during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Digital Acquisition. Job in Merseyside LilyLifestyle Jobs in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Digital Acquisition role. Highlight your experience with paid media, especially on platforms like Meta and Google, and showcase any achievements related to CAC and ROAS.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven performance in previous roles and how you plan to bring that expertise to our team.
Showcase Your Leadership Skills:As a Head of Acquisition, you'll be leading a team. Make sure to highlight your leadership experience and how you've developed high-performing teams in the past. We want to see your ability to inspire and drive results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you in front of the right people quickly!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Numbers
As a Head of Digital Acquisition, you'll need to be on top of key performance metrics like CAC, ROAS, and LTV. Brush up on these numbers before your interview and be ready to discuss how you've used them to drive results in previous roles.
✨Showcase Your Strategy
Prepare to talk about your approach to paid acquisition across platforms like Meta, Google, and TikTok. Have specific examples ready that demonstrate how you've developed and executed successful strategies, especially in fast-paced environments.
✨Highlight Your Leadership Skills
This role involves leading a high-performing team, so be prepared to share your leadership style and experiences. Discuss how you've motivated teams, fostered collaboration, and driven performance in past positions.
✨Emphasise Your Adaptability
The ability to continuously test, learn, and optimise campaigns is crucial. Be ready to provide examples of how you've adapted your strategies based on data insights and market changes, showcasing your agility in a high-growth setting.
