At a Glance
- Tasks: Lead creative strategy for paid social channels like Meta, TikTok, and YouTube.
- Company: Join a high-growth international nutrition brand in Merseyside.
- Benefits: Competitive salary, hybrid working, on-site gym, and clear career progression.
- Other info: Fast-paced, collaborative environment with ownership of creative performance.
- Why this job: Make a real impact with your creative ideas and drive customer engagement.
- Qualifications: Experience in creative strategy and strong copywriting skills required.
The predicted salary is between 45000 - 50000 £ per year.
This Creative Strategist role is a high impact opportunity to take ownership of paid social creative across key growth channels. The Creative Strategist will play a central role in driving customer acquisition through performance-led creative across Meta, TikTok and YouTube.
As a Creative Strategist you will own the thinking behind the creative. The role will turn customer insight into scroll‑stopping concepts, strong briefs and high‑performing campaigns. This position is focused on performance, using data and testing to continuously improve output and deliver measurable results. This position offers real autonomy and influence. The Creative Strategist will work closely with performance and content teams to build a structured testing roadmap, ensuring a consistent pipeline of creative that drives engagement and conversion.
Benefits:
- Competitive salary of 45000 to 50000
- Hybrid working model offering flexibility
- Gym on site
- Clear progression within a high growth business
- Opportunity to work on high volume paid social campaigns
- Collaborative and fast paced environment
- Real ownership of creative performance
Key Responsibilities:
- Lead creative strategy across paid social channels including Meta, TikTok and YouTube
- Develop and manage a structured creative testing roadmap
- Translate customer insight into high‑performing creative concepts
- Write clear, conversion‑focused scripts and briefs
- Analyse performance data to optimise and scale winning creative
- Work closely with performance teams to align on acquisition targets
- Identify and apply emerging platform trends
- Manage multiple creative concepts and campaigns simultaneously
- Ensure creative output is aligned to customer personas and commercial goals
Experience Needed:
- Proven experience as a Creative Strategist or similar role
- Strong background in paid social creative across Meta and TikTok
- Track record of delivering performance-led creative improvements
- Strong understanding of key metrics including CPA, CTR and CVR
- Excellent copywriting skills with the ability to create high impact hooks
- Experience within DTC or e‑commerce environments
- Ability to manage workload and prioritise effectively
- Strong analytical mindset with a test and learn approach
This Creative Strategist role offers the opportunity to directly influence growth within a large international nutrition brand. If you are a Creative Strategist who thrives on performance, testing and scaling winning ideas, this is an excellent next step.
Creative Strategist - Consumer Brand. Job in Merseyside LilyLifestyle Jobs in Liverpool employer: United Cerebral Palsy of Georgia
At LilyLifestyle, we pride ourselves on being an exceptional employer, offering a competitive salary and a hybrid working model that promotes flexibility and work-life balance. Our collaborative and fast-paced environment fosters creativity and innovation, providing clear progression opportunities within our high-growth business. Join us in Merseyside to take ownership of impactful creative strategies that drive customer engagement and conversion, all while enjoying the benefits of an on-site gym and the chance to work with a leading international nutrition brand.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist - Consumer Brand. Job in Merseyside LilyLifestyle Jobs in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at companies you're interested in. A friendly chat can lead to insider info and even referrals that could land you an interview.
✨Tip Number 2
Show off your creative flair! When you get the chance to meet potential employers, bring along a portfolio or examples of your work. Make sure it highlights your best campaigns and how you've driven performance in past roles.
✨Tip Number 3
Prepare for the interview by knowing your metrics! Brush up on key performance indicators like CPA, CTR, and CVR. Being able to discuss these confidently will show you're serious about driving results in your role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Creative Strategist - Consumer Brand. Job in Merseyside LilyLifestyle Jobs in Liverpool
Some tips for your application 🫡
Show Off Your Creative Flair:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can turn insights into captivating concepts, so make sure your application reflects that.
Tailor Your Application:Don’t just send a generic application our way. Take the time to tailor your CV and cover letter to highlight your experience with paid social channels like Meta and TikTok. We want to see how your background aligns with the role of Creative Strategist, so make it relevant!
Highlight Your Analytical Skills:Since this role is all about performance, don’t forget to mention your analytical mindset! Share examples of how you've used data to optimise creative campaigns in the past. We love a good test-and-learn approach, so show us you’ve got it!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of Meta, TikTok, and YouTube. Familiarise yourself with successful campaigns on these platforms and be ready to discuss how you would leverage them for customer acquisition.
✨Showcase Your Creative Process
Prepare to walk through your creative strategy development process. Be ready to share examples of how you've turned customer insights into high-performing campaigns, including the briefs and concepts you created.
✨Data is Your Best Friend
Highlight your analytical skills by discussing how you’ve used performance data to optimise creative outputs. Be prepared to talk about key metrics like CPA, CTR, and CVR, and how they influenced your creative decisions.
✨Collaboration is Key
Emphasise your experience working with performance and content teams. Share examples of how collaboration has led to successful campaigns and how you align creative output with commercial goals.
