At a Glance
- Tasks: Lead digital analytics, optimise tracking, and drive insights for a growing retail business.
- Company: Fast-growing, digitally led retail company in London with a focus on innovation.
- Benefits: Salary up to £70,000, hybrid working, and opportunities for professional growth.
- Other info: High visibility role with direct exposure to senior leadership and exciting career prospects.
- Why this job: Make a real impact by shaping the future of digital analytics in a dynamic environment.
- Qualifications: Experience with GA4, Google Tag Manager, and strong analytical skills required.
The predicted salary is between 70000 - 70000 £ per year.
Zachary Daniels are delighted to be partnering with a fast-growing, digitally led retail business that is continuing to invest heavily across ecommerce, customer experience, and data capability. We're looking for a Lead Digital Analyst to take ownership of digital analytics across the business, acting as the go-to person for digital insight, tracking, attribution, and performance measurement. This is a highly visible role where you'll work closely with senior stakeholders across ecommerce, marketing, and leadership teams to shape how digital data is used to drive commercial decisions. This is not a standard reporting role. The business is looking for someone who can lead the digital analytics function, challenge thinking, improve data maturity, and build a stronger analytics capability across the organisation.
The Opportunity
- Own the end-to-end digital analytics landscape, leading on everything from GA4 strategy and tracking optimisation through to dashboarding, customer insight, and marketing performance analysis.
- Play a key role in shaping the future data environment, helping improve how data is structured, integrated, and used across the business.
- This role would suit someone who enjoys autonomy, wants real ownership, and is excited by the opportunity to genuinely influence how a growing retail business uses digital analytics.
Key Responsibilities
- Lead digital analytics across ecommerce, marketing, and customer functions.
- Own and optimise GA4 and Google Tag Manager implementation across the business.
- Drive insight into customer behaviour, digital performance, attribution, and conversion.
- Build and develop dashboards and reporting solutions using Power BI, Looker, or similar BI tools.
- Partner closely with senior stakeholders to translate business challenges into actionable insight.
- Lead on marketing measurement and performance analysis across multiple digital channels.
- Improve tracking accuracy, tagging standards, and analytics governance.
- Support the development of a centralised data environment across GCP and BigQuery.
- Manage external analytics and business partners where required.
- Help shape the long-term analytics strategy and maturity of the business.
About You
- Strong hands-on experience with GA4 and Google Tag Manager.
- Experience leading digital analytics within ecommerce, retail, or consumer-focused businesses.
- Deep understanding of digital tracking, attribution, and customer journey analysis.
- Strong SQL and BI/reporting capability.
- Experience with tools such as Power BI, Looker, BigQuery, or GCP.
- Commercially minded with the ability to turn data into business recommendations.
- Confident working directly with senior stakeholders and influencing decision making.
- Someone who enjoys ownership, autonomy, and building capability within a growing business.
What's On Offer
- Salary up to 70,000.
- Hybrid working (2 days in London).
- Opportunity to own and lead digital analytics for a growing retail business.
- High visibility role with direct exposure to senior leadership.
- Genuine opportunity to shape analytics capability and data maturity.
- Strong investment in digital, ecommerce, and data.
Lead Digital Analytics Specialist. Job in London LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
Join a fast-growing, digitally led retail business in London that prioritises innovation and employee development. As a Lead Digital Analytics Specialist, you'll enjoy a hybrid working model, competitive salary, and the chance to make a significant impact on the company's digital strategy. With a strong focus on analytics capability and data maturity, this role offers you the autonomy to lead and shape the future of digital insights while collaborating closely with senior stakeholders.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Lead Digital Analytics Specialist. Job in London LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its digital analytics needs. Think about how your skills with GA4 and Google Tag Manager can directly benefit them. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! Be ready to explain how you can lead their digital analytics function and improve their data maturity. Make it clear that you’re excited about the opportunity to influence their business decisions with your insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Lead Digital Analytics Specialist. Job in London LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Lead Digital Analyst. Highlight your experience with GA4, Google Tag Manager, and any relevant BI tools like Power BI or Looker. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're excited about this role and how you can influence our digital analytics strategy. Be sure to mention your experience in ecommerce and how you've driven insights in previous roles.
Showcase Your Analytical Skills:In your application, don’t just list your skills—show us how you've used them! Provide examples of how you've improved tracking accuracy or built dashboards that led to actionable insights. We love seeing real-world applications of your expertise.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Tools Inside Out
Make sure you're well-versed in GA4, Google Tag Manager, and any BI tools like Power BI or Looker. Be ready to discuss specific examples of how you've used these tools to drive insights and improve performance in previous roles.
✨Showcase Your Strategic Thinking
This role is all about shaping the digital analytics landscape. Prepare to talk about how you've influenced data strategy in the past. Think about times when your insights led to significant business decisions and be ready to share those stories.
✨Engage with Stakeholders
Since you'll be working closely with senior stakeholders, practice articulating complex data insights in a way that's easy for non-technical people to understand. Consider how you can demonstrate your ability to translate data into actionable recommendations.
✨Demonstrate Ownership and Autonomy
The company is looking for someone who enjoys taking ownership. Be prepared to discuss instances where you've led projects or initiatives independently. Highlight your ability to drive results and build analytics capabilities within a team.
