At a Glance
- Tasks: Lead and optimise high-impact digital campaigns for B2B clients using cutting-edge paid media strategies.
- Company: Established B2B digital marketing agency with a strong focus on career progression.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and efficiency.
- Why this job: Join a dynamic team and make a real impact in the world of digital marketing.
- Qualifications: 3+ years in paid media with experience across major platforms and AI integration.
The predicted salary is between 35000 - 45000 £ per year.
A well‑established B2B digital marketing agency with a strong team that enables career progression.
Job Overview
You will be a commercially minded Paid Media Consultant leading the delivery and optimisation of high‑impact digital campaigns for B2B clients. Your responsibilities include shaping performance strategies, utilising AI, managing key client relationships, and collaborating across teams to deliver exceptional results. You will apply expertise across Google Ads, Meta, LinkedIn, Reddit, and Spotify, and possess a deep understanding of how paid media integrates with MarTech and CRM ecosystems.
Responsibilities
- Lead the development of integrated, cross‑channel paid media strategies that align with B2B client goals and drive measurable growth across the funnel.
- Oversee the setup, management, and optimisation of campaigns across Google Ads, Meta, LinkedIn, Reddit, and Spotify, ensuring accuracy, efficiency, and best practice at every stage.
- Analyse campaign data across platforms and CRM systems, identifying performance trends, opportunities, and areas for improvement, then translate these into clear, actionable recommendations.
- Collaborate with Data and MarTech specialists to ensure seamless lead capture, tracking, and attribution across the sales funnel.
- Review and QA campaign setups, audience builds, and reporting outputs to maintain high quality and consistency across all client accounts.
- Present campaign findings and strategic recommendations confidently to clients and internal stakeholders, contributing to quarterly reviews and strategic planning sessions.
- Work closely with Account Manager, SEO, Creative, and Marketing Science teams to deliver integrated, insight‑driven marketing strategies that connect across channels.
- Stay up to date with emerging paid media platforms, B2B marketing trends, and automation tools, bringing innovative ideas and testing opportunities to the team.
- Leverage and test different AI platforms to accelerate paid media growth for clients, and efficiency for how we work as a team.
- Support the Head of Department in refining internal processes, improving efficiency, and implementing best‑practice methodologies across the department.
Essential Skills / Experience
- 3+ years' experience in paid media, within a B2B agency or performance marketing environment.
- Proven experience managing campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and at least one of Reddit Ads or Spotify Ads.
- Direct experience in implementing AI into paid media and paid media workflows.
- Deep understanding of B2B marketing funnels and experience aligning paid media activity with CRM and automation platforms (HubSpot, Salesforce, or similar).
- Strong analytical skills and proficiency in GA4, Looker Studio, and Microsoft Excel for data reporting.
- Confident communicator, able to present strategies and results clearly to senior client stakeholders.
- Excellent organisational skills, managing multiple accounts with attention to detail and accountability.
Desirable Skills / Experience
- Experience with lead scoring, conversion tracking, and marketing automation workflows.
- Familiarity with account-based marketing (ABM) and intent data tools.
- Experience managing large budgets (≥ £500k monthly spend) and complex international accounts.
Note: Sponsorship will not be offered; candidates must have independent right to work in the UK and be within commuting distance of Woking.
Paid Media Consultant. Job in Knaphill LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
At our well-established B2B digital marketing agency in Woking, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. With hybrid working options and a strong focus on career progression, we offer meaningful opportunities for growth while working with cutting-edge technologies and high-impact campaigns. Join us to be part of a dynamic team that values creativity, strategic thinking, and the integration of AI in driving exceptional results for our clients.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Consultant. Job in Knaphill LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. When you get the chance to chat with hiring managers, share these examples to demonstrate your expertise in paid media and how you can drive growth for their clients.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their marketing strategies and think about how you can contribute. Bring fresh ideas to the table, especially around integrating AI into their paid media efforts – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who want to make an impact in the B2B marketing space. Let’s get you that dream job!
We think you need these skills to ace Paid Media Consultant. Job in Knaphill LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Consultant role. Highlight your experience with Google Ads, Meta, and other platforms mentioned in the job description. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about B2B marketing and how your experience can help us achieve our goals. Keep it concise but impactful – we love a good story!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention specific tools you've used, like GA4 or Looker Studio, and any successful campaigns you've managed. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Platforms
Make sure you brush up on your knowledge of Google Ads, Meta, LinkedIn, Reddit, and Spotify. Be ready to discuss specific campaigns you've managed on these platforms and how you optimised them for better performance. This shows that you not only understand the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've analysed campaign performance and what actionable insights you derived from that data. Being able to demonstrate your analytical prowess will set you apart.
✨Communicate Confidently
Practice presenting your ideas clearly and confidently. You might be asked to explain a complex strategy or campaign results, so being articulate is key. Consider doing mock presentations with friends or colleagues to refine your delivery.
✨Stay Updated on Trends
Familiarise yourself with the latest trends in B2B marketing and paid media. Mention any recent innovations or tools you've explored, especially around AI integration. This shows you're proactive and passionate about staying ahead in the industry.
