At a Glance
- Tasks: Lead and optimise high-impact digital campaigns for B2B clients using cutting-edge paid media strategies.
- Company: Established B2B digital marketing agency with a strong focus on career progression.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and efficiency.
- Why this job: Join a dynamic team and make a real impact in the B2B marketing landscape.
- Qualifications: 3+ years in paid media with experience across major platforms and AI integration.
The predicted salary is between 35000 - 45000 £ per year.
Paid Media Consultant – B2B Marketing Agency, Woking, Surrey
Salary: £35,000 - £45,000. Hybrid working – 2 days per week in the office.
This is a well‑established B2B digital marketing agency with a strong team that enables career progression.
Job Overview
You will be a commercially minded Paid Media Consultant leading the delivery and optimisation of high‑impact digital campaigns for B2B clients. Your responsibilities include shaping performance strategies, utilising AI, managing key client relationships, and collaborating across teams to deliver exceptional results. You will apply expertise across Google Ads, Meta, LinkedIn, Reddit, and Spotify, and possess a deep understanding of how paid media integrates with MarTech and CRM ecosystems.
Responsibilities
- Lead the development of integrated, cross‑channel paid media strategies that align with B2B client goals and drive measurable growth across the funnel.
- Oversee the setup, management, and optimisation of campaigns across Google Ads, Meta, LinkedIn, Reddit, and Spotify, ensuring accuracy, efficiency, and best practice at every stage.
- Analyse campaign data across platforms and CRM systems, identifying performance trends, opportunities, and areas for improvement, then translate these into clear, actionable recommendations.
- Collaborate with Data and MarTech specialists to ensure seamless lead capture, tracking, and attribution across the sales funnel.
- Review and QA campaign setups, audience builds, and reporting outputs to maintain high quality and consistency across all client accounts.
- Present campaign findings and strategic recommendations confidently to clients and internal stakeholders, contributing to quarterly reviews and strategic planning sessions.
- Work closely with Account Manager, SEO, Creative, and Marketing Science teams to deliver integrated, insight‑driven marketing strategies that connect across channels.
- Stay up to date with emerging paid media platforms, B2B marketing trends, and automation tools, bringing innovative ideas and testing opportunities to the team.
- Leverage and test different AI platforms to accelerate paid media growth for clients, and efficiency for how we work as a team.
- Support the Head of Department in refining internal processes, improving efficiency, and implementing best‑practice methodologies across the department.
Essential Skills / Experience
- 3+ years' experience in paid media, within a B2B agency or performance marketing environment.
- Proven experience managing campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and at least one of Reddit Ads or Spotify Ads.
- Direct experience in implementing AI into paid media and paid media workflows.
- Deep understanding of B2B marketing funnels and experience aligning paid media activity with CRM and automation platforms (HubSpot, Salesforce, or similar).
- Strong analytical skills and proficiency in GA4, Looker Studio, and Microsoft Excel for data reporting.
- Confident communicator, able to present strategies and results clearly to senior client stakeholders.
- Excellent organisational skills, managing multiple accounts with attention to detail and accountability.
Desirable Skills / Experience
- Experience with lead scoring, conversion tracking, and marketing automation workflows.
- Familiarity with account-based marketing (ABM) and intent data tools.
- Experience managing large budgets (≥ £500k monthly spend) and complex international accounts.
Note: Sponsorship will not be offered; candidates must have independent right to work in the UK and be within commuting distance of Woking.
B2B Paid Media Consultant. Job in Knaphill LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
At our well-established B2B digital marketing agency in Woking, we pride ourselves on fostering a collaborative and innovative work culture that prioritises employee growth and development. With hybrid working options and a strong emphasis on career progression, we empower our Paid Media Consultants to lead impactful campaigns while utilising cutting-edge technology and AI. Join us to be part of a dynamic team that values creativity, strategic thinking, and the drive to achieve exceptional results for our clients.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Paid Media Consultant. Job in Knaphill LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B marketing space, especially those who work at agencies. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use real data and results to demonstrate how you’ve driven growth for clients. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in B2B marketing and paid media. Be ready to discuss how you’ve used AI in your strategies and how you can bring innovative ideas to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace B2B Paid Media Consultant. Job in Knaphill LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of a Paid Media Consultant. Highlight your experience with Google Ads, Meta, LinkedIn, and any AI tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for B2B marketing and how you’ve successfully managed campaigns in the past. Let us know why you’re excited about joining our team at StudySmarter.
Showcase Your Analytical Skills:Since we love data-driven decisions, make sure to include examples of how you've analysed campaign performance and made recommendations based on your findings. We want to see your analytical prowess in action!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Platforms
Make sure you brush up on your knowledge of Google Ads, Meta, LinkedIn, Reddit, and Spotify. Be ready to discuss specific campaigns you've managed on these platforms and how you optimised them for B2B clients. This shows you’re not just familiar with the tools but can leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past campaigns. Bring examples of how you've identified trends and made actionable recommendations based on your analysis. Being able to demonstrate your proficiency in GA4 and Excel will definitely impress.
✨Communicate Confidently
Practice presenting your strategies and results clearly. You might be asked to explain complex concepts to clients or stakeholders, so being articulate and confident is key. Consider doing mock presentations to get comfortable with this.
✨Stay Ahead of Trends
Research the latest trends in B2B marketing and paid media, especially around AI integration. Be prepared to share innovative ideas or testing opportunities you’ve come across. This shows that you’re proactive and passionate about the industry.
