At a Glance
- Tasks: Lead paid acquisition strategy across Meta, Google, and TikTok for growth.
- Company: United Cerebral Palsy of Georgia, a mission-driven organisation.
- Benefits: Autonomy, competitive salary, and the chance to scale revenue channels.
- Other info: Collaborative culture with opportunities for significant impact.
- Why this job: Drive customer growth using data and AI in a fast-paced environment.
- Qualifications: Extensive experience in performance marketing and team leadership.
The predicted salary is between 60000 - 80000 £ per year.
United Cerebral Palsy of Georgia is seeking a Head of Acquisition to lead the paid acquisition strategy across Meta, Google, and TikTok within a growing DTC business. This role offers significant autonomy and the opportunity to scale a core revenue channel, using data and AI-driven tools to drive efficient customer growth.
The ideal candidate will have extensive experience in performance marketing and team leadership, capable of managing substantial budgets and achieving commercial results in a fast-paced environment. A collaborative approach with the creative, CRM, and product teams is essential for success.
Head of Paid Acquisition — AI-Driven Growth Leader employer: United Cerebral Palsy of Georgia
United Cerebral Palsy of Georgia is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. Employees benefit from significant growth opportunities, particularly in the rapidly evolving field of AI-driven marketing, while enjoying a supportive environment that values autonomy and creativity. Located in a vibrant community, this role not only offers competitive compensation but also the chance to make a meaningful impact in the lives of individuals with disabilities.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Acquisition — AI-Driven Growth Leader
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Showcase your skills in real-time! Consider creating a portfolio or case studies that highlight your achievements in performance marketing. This gives us a tangible way to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid acquisition strategies. We want to see how you think on your feet, so be ready to discuss your past experiences and how they relate to the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of our team at United Cerebral Palsy of Georgia.
We think you need these skills to ace Head of Paid Acquisition — AI-Driven Growth Leader
Some tips for your application 🫡
Show Your Passion for Growth:When writing your application, let us see your enthusiasm for driving growth through paid acquisition. Share specific examples of how you've used data and AI-driven tools to achieve results in previous roles.
Highlight Your Leadership Skills:We want to know about your experience leading teams! Make sure to include details about how you've managed budgets and guided your team to success in a fast-paced environment.
Collaborate in Your Writing:Just like in the role, collaboration is key in your application too. If you’ve worked with creative, CRM, or product teams, mention it! Show us how you can work well with others to achieve common goals.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Numbers
As a Head of Paid Acquisition, you'll need to demonstrate your understanding of performance marketing metrics. Brush up on key KPIs like CPA, ROAS, and CTR. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your Leadership Style
This role requires strong team leadership skills. Prepare examples of how you've successfully led teams, managed budgets, and collaborated with other departments. Highlight your ability to inspire and motivate others towards achieving common goals.
✨Familiarise Yourself with AI Tools
Since this position involves using AI-driven tools, make sure you’re up to speed on the latest technologies in paid acquisition. Discuss any experience you have with automation or AI in your previous roles, and be prepared to share your thoughts on future trends.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role. Think of specific instances where you've worked closely with creative, CRM, or product teams. Be ready to explain how you navigated challenges and achieved successful outcomes through teamwork.
