At a Glance
- Tasks: Lead and execute a high-impact marketing strategy for a growth-focused family business.
- Company: Crown East LilyLifestyle, a dynamic family business prioritising digital engagement.
- Benefits: Competitive salary, bonus, and hybrid working options.
- Other info: Fast-paced environment with opportunities for professional development.
- Why this job: Drive B2B lead generation and make a measurable impact on business growth.
- Qualifications: Proven senior B2B marketing experience with a focus on digital strategies.
The predicted salary is between 50000 - 60000 £ per year.
We are seeking a commercially driven Head of Marketing to lead and execute a high-impact marketing strategy for a service-led, growth-focused family business. Digital engagement is at the core of our model, and this role will be pivotal in driving high-quality B2B lead generation and measurable ROI. This is a hands-on leadership role where you will take full ownership of marketing strategy and delivery, ensuring all activity is aligned to commercial objectives and delivering tangible business results.
Key Responsibilities
- Develop and execute a results-driven marketing strategy focused on B2B digital lead generation
- Own the full marketing funnel, optimising digital channels to drive engagement, conversion and pipeline growth
- Manage and hold external agencies accountable, ensuring performance, ROI and value for money
- Use data, analytics and insight to continuously refine campaigns and improve performance
- Partner closely with sales and leadership teams to align marketing with commercial priorities
- Manage and develop a Graphic Design/Brand Manager, ensuring brand consistency and high-quality output
Requirements
- Proven experience in a senior B2B marketing role with a strong focus on digital lead generation
- Expertise across key channels: Paid media (Google Ads, LinkedIn Ads); SEO & content strategy; Email marketing & marketing automation; Social (particularly LinkedIn)
- Highly commercial mindset, with a track record of delivering measurable ROI
- Experience managing and optimising agency performance
- Strong analytical skills and a data-led approach to decision making
- Confident stakeholder manager with the ability to influence at senior level
- Hands-on, proactive and comfortable operating in a fast-paced environment
Benefits
- Salary 50-60k
- Bonus
- Hybrid working an option
Head Of Marketing. Job in Crown East LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
At Crown East LilyLifestyle, we pride ourselves on being an exceptional employer that fosters a dynamic and supportive work culture. As the Head of Marketing, you will have the opportunity to lead innovative marketing strategies in a family-run business that values growth and employee development. With a focus on digital engagement and a commitment to measurable results, we offer competitive salaries, hybrid working options, and a collaborative environment where your contributions are recognised and rewarded.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing. Job in Crown East LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn and let them know you're on the hunt for a Head of Marketing role. A personal connection can often lead to opportunities that aren't even advertised.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your past marketing successes, especially in B2B lead generation. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by brushing up on the latest digital marketing trends and tools. Be ready to discuss how you've used data and analytics to drive results in previous roles – this is key for a hands-on leadership position!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at Crown East LilyLifestyle. Plus, it makes it easier for us to keep track of your application and get back to you quickly.
We think you need these skills to ace Head Of Marketing. Job in Crown East LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in B2B digital lead generation and any successful campaigns you've led. We want to see how you can drive results!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our family business. Share specific examples of how you've optimised marketing strategies and delivered measurable ROI.
Showcase Your Analytical Skills:Since data and analytics are key to this role, don’t forget to mention your experience with tools and metrics. We love candidates who can use insights to refine campaigns and improve performance!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of key metrics. Be prepared to discuss specific examples of how you've driven B2B lead generation and measurable ROI in previous roles. Bring data to the table that showcases your successes!
✨Showcase Your Digital Savvy
This role is all about digital engagement, so make sure you highlight your expertise in channels like Google Ads, LinkedIn Ads, and SEO. Prepare to discuss your strategies for optimising these channels and how they contributed to pipeline growth.
✨Agency Management Experience
Since managing external agencies is part of the job, come ready with examples of how you've held agencies accountable in the past. Talk about how you ensured performance and ROI, and what metrics you used to measure success.
✨Collaboration is Key
You'll be partnering closely with sales and leadership teams, so emphasise your experience in stakeholder management. Share instances where you've successfully aligned marketing strategies with commercial priorities and influenced senior-level decisions.
