At a Glance
- Tasks: Lead and innovate retention strategies to boost customer loyalty and subscription growth.
- Company: Join a leading international nutrition brand with a dynamic and ambitious culture.
- Benefits: Competitive salary, hybrid working, on-site gym, and clear career progression.
- Other info: Collaborative environment with opportunities to work on data-rich strategies.
- Why this job: Shape a high-impact function and drive real change in customer engagement.
- Qualifications: Proven experience in retention marketing and strong leadership skills.
The predicted salary is between 55000 - 60000 £ per year.
We are working with a large international nutrition brand to recruit a Head of Retention and Subscription. This role is a unique opportunity to build and own a high impact function from the ground up. The Head of Retention and Subscription will play a critical role in driving customer lifetime value, subscription growth and long‑term customer engagement.
You will take full ownership of retention strategy, leading CRM, lifecycle marketing and subscription performance, using data and AI‑driven insights to deliver measurable commercial impact. This role goes beyond campaigns, focusing on growth, profitability and customer loyalty. This position offers real autonomy, budget and influence.
You will work cross‑functionally with marketing, product and performance teams to shape the full customer journey from acquisition through to retention and reactivation.
Benefits:
- Competitive salary of 55000 to 60000
- Hybrid working model offering flexibility
- Gym on site
- Clear progression within a high growth business
- Opportunity to build and shape a function from the ground up
- Work on data rich, high impact commercial strategies
- Collaborative and ambitious working environment
Key Responsibilities:
- Own and grow subscription revenue across acquisition, activation and retention
- Drive customer lifetime value through targeted lifecycle strategies
- Lead CRM across email, SMS and push including flows, segmentation and campaigns
- Deploy AI‑driven personalisation to improve customer engagement and reduce churn
- Develop and optimise win‑back strategies to recover lapsed customers
- Own retention reporting and cohort analysis to drive decision making
- Partner with paid media and product teams to optimise customer journey
- Build and implement retention strategy from the ground up
- Lead and develop the retention team, setting high performance standards
Experience Needed:
- Proven experience as a Head of Retention and Subscription or similar senior role
- Strong background in CRM, lifecycle or retention marketing
- Demonstrated success in improving LTV and reducing churn
- Experience working within ecommerce or subscription‑led environments
- Hands‑on experience with AI or predictive marketing tools
- Strong data and analytical skills with ability to translate insight into action
- Experience managing multiple customer segments
- Strong leadership and stakeholder management skills
Head of CRM & Retention. Job in Merseyside LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
Join a leading international nutrition brand in Merseyside as the Head of CRM & Retention, where you will have the unique opportunity to shape and drive a high-impact function from the ground up. Enjoy a competitive salary, hybrid working options for flexibility, and a collaborative work culture that fosters growth and innovation. With clear progression paths and the chance to work on data-rich strategies, this role offers a rewarding environment for those looking to make a significant impact in customer engagement and retention.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM & Retention. Job in Merseyside LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their retention strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific achievements in CRM and retention that demonstrate your ability to drive customer lifetime value and reduce churn.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged.
We think you need these skills to ace Head of CRM & Retention. Job in Merseyside LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Retention & Subscription role. Highlight your experience in CRM and retention marketing, and don’t forget to showcase any data-driven successes you've had in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific strategies you've implemented in the past that align with the responsibilities listed in the job description.
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to highlight your analytical skills. Share examples of how you've used data to drive customer engagement or improve retention rates in your previous positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Numbers
As a candidate for the Head of Retention and Subscription role, you should be prepared to discuss key metrics like customer lifetime value (LTV) and churn rates. Brush up on your data analysis skills and be ready to share examples of how you've used data to drive retention strategies in the past.
✨Showcase Your Leadership Skills
This role involves leading a team, so it's crucial to demonstrate your leadership experience. Prepare specific examples of how you've built and developed teams, set performance standards, and fostered a collaborative environment. Highlight any successful projects where your leadership made a significant impact.
✨Understand the Customer Journey
Familiarise yourself with the full customer journey from acquisition to retention. Be ready to discuss how you would shape this journey using CRM tools and lifecycle marketing strategies. Think about how you can leverage AI-driven insights to enhance customer engagement and reduce churn.
✨Prepare for Cross-Functional Collaboration
Since this role requires working closely with marketing, product, and performance teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've partnered with other departments to achieve common goals, and how you plan to optimise the customer journey through these collaborations.
