At a Glance
- Tasks: Lead customer acquisition strategies and manage Meta Ads for a fast-growing food & drink start-up.
- Company: Dynamic D2C start-up in the vibrant food & drink sector.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a fast-paced environment where your entrepreneurial spirit can shine.
- Why this job: Shape the future of a brand while driving impactful growth in a thriving industry.
- Qualifications: Experience in Growth or Performance Marketing, especially with Meta Ads.
The predicted salary is between 60000 - 80000 £ per year.
Role Overview
I am working with a fast-growing D2C start-up in the food & drink space looking for a data-driven Growth Lead to spearhead their customer acquisition strategy. This is a pivotal role where you will own their largest performance marketing channels, with a specific focus on Meta, while also shaping the broader growth roadmap for our brand.
Key Responsibilities
- Meta Ads Mastery: Take full ownership of the Meta Ads account, managing significant budgets and driving efficiency through constant testing and optimisation.
- Performance Creative Strategy: Collaborate with the creative team to develop high-converting performance assets, using data to iterate on hooks, formats and messaging.
- Full-Funnel Growth: Oversee broader growth duties, including managing other paid social/search channels, landing page optimization (LPO) and retention touchpoints.
- Data & Analytics: Monitor and report on key metrics (CAC, LTV, ROAS) to provide actionable insights to the executive team.
- Strategic Planning: Develop and execute the quarterly growth strategy to meet ambitious scale targets within the food & drink sector.
Requirements
- Proven experience in a Growth or Performance Marketing role within a D2C environment.
- Deep technical expertise in Meta Ads Manager and creative-led growth strategies.
- Analytical mindset with the ability to interpret complex data sets and translate them into growth opportunities.
- Entrepreneurial spirit comfortable in a fast-paced, high-growth startup culture.
Nice-to-Have
- Experience specifically within the food & beverage industry.
- Familiarity with influencer marketing or affiliate programs as growth levers.
Growth Lead (Meta & Performance). Job in London LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
Join a dynamic and innovative D2C start-up in the heart of London, where your expertise as a Growth Lead will directly influence our customer acquisition strategy in the vibrant food & drink sector. We foster a collaborative work culture that values creativity and data-driven decision-making, offering ample opportunities for professional growth and development. With competitive benefits and a focus on employee well-being, this is an exciting chance to be part of a fast-paced environment that encourages entrepreneurial spirit and impactful contributions.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead (Meta & Performance). Job in London LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the food & drink industry on LinkedIn or at events. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your success with Meta Ads and performance marketing. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on key metrics like CAC, LTV, and ROAS. Be ready to discuss how you've used data to drive growth in previous roles – it’s all about showing your analytical mindset!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can bring their entrepreneurial spirit to our fast-paced environment. Let’s grow together!
We think you need these skills to ace Growth Lead (Meta & Performance). Job in London LilyLifestyle Jobs
Some tips for your application 🫡
Show Your Meta Mastery:When you're writing your application, make sure to highlight your experience with Meta Ads. We want to see how you've managed budgets and driven results in previous roles, so don’t hold back on the details!
Data-Driven Storytelling:We love numbers! Use your application to tell a story about how you've used data to inform your marketing strategies. Mention specific metrics like CAC or ROAS to show us you know your stuff.
Creative Collaboration:Since this role involves working closely with creative teams, share examples of how you've collaborated in the past. We’re looking for insights into how you’ve developed high-converting assets that resonate with audiences.
Tailor Your Application:Make sure your application speaks directly to the role and our brand. Use the job description as a guide to tailor your CV and cover letter, showing us why you’re the perfect fit for our fast-paced environment.
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Master the Meta Ads
Make sure you brush up on your knowledge of Meta Ads Manager. Be ready to discuss your previous experiences managing budgets and driving performance through testing and optimisation. Bring specific examples of campaigns you've run and the results they achieved.
✨Showcase Your Creative Collaboration
Prepare to talk about how you've worked with creative teams in the past. Highlight any successful performance assets you've developed and how data influenced your creative decisions. This will show that you understand the importance of merging creativity with analytics.
✨Know Your Metrics
Familiarise yourself with key metrics like CAC, LTV, and ROAS. Be prepared to discuss how you've monitored these metrics in previous roles and how they informed your growth strategies. This demonstrates your analytical mindset and ability to drive actionable insights.
✨Embrace the Entrepreneurial Spirit
Since this role is in a fast-paced startup environment, be ready to share examples of how you've thrived in similar settings. Talk about your adaptability and willingness to take risks, as well as any innovative strategies you've implemented to achieve growth.
