At a Glance
- Tasks: Lead venue and events sales, driving revenue growth and developing commercial strategies.
- Company: Established events venue in the vibrant West Midlands.
- Benefits: Competitive salary, performance bonuses, and a standard Monday to Friday schedule.
- Other info: Collaborative environment with opportunities for innovation and relationship building.
- Why this job: Make a real impact in a senior role with creative freedom and growth potential.
- Qualifications: Proven experience in senior sales within the events or venue industry is essential.
The predicted salary is between 50000 - 65000 £ per year.
We're working with a well‑established events venue in the West Midlands to recruit a Head of Venue & Events Sales. This is a senior commercial role and we want to be upfront from the outset: we're looking specifically for someone who has built their career within the events or venue industry. If your sales background sits outside of that world, this one isn't for you.
For the right person, this is a genuine lead role with real scope to make it your own. The position is focused on revenue, covering conferences, corporate events, exhibitions, live events, weddings, and parties. You'll be the driving force behind growing that revenue stream, which already generates over £1m annually and is on an upward trajectory.
Reporting to the Commercial Director, you'll develop and own the full commercial strategy for the venue. That means identifying and securing new revenue opportunities, implementing pricing and packaging strategies to maximise profitability, and working toward year‑round utilisation across hospitality suites, conference facilities, and outdoor event spaces. You'll also support the Commercial Director on event days, covering bars, kiosks, and on‑site facilities.
On the business development side, you'll build and manage a structured sales pipeline, drive outbound activity through networking, partnerships, and direct outreach, and establish clear KPIs around revenue growth, conversion rates, and client retention. You'll put in place proper reporting and forecasting frameworks so performance is visible and accountability is built in. You'll work closely with the Experience and Engagement team on campaigns and lead generation, with Operations on event delivery, and with Finance on reporting and invoicing.
You'll have one direct report, a Venue Sales Account Manager focused on key accounts, and you'll be responsible for their ongoing direction and development. The role is Monday to Friday, 9 to 5, though this is the kind of position where you'll naturally want to be present at larger or new events as they land. You won't be involved in the operational delivery side of events, but you'll want to be across the big ones.
What we’re looking for:
- Solid, demonstrable experience in a senior sales or commercial role within the events or venue industry, this is an essential requirement and applications without this background will not be considered
- A track record of growing non‑matchday or non‑core revenue within a venue or events environment
- Strong business development instincts, someone who can spot an opportunity and act on it
- Experience building and managing a sales pipeline with clear forecasting and conversion tracking
- The ability to develop innovative event concepts and partnership‑led opportunities
- Excellent relationship management skills across corporate clients, agencies, and partners
- Experience with CRM and event management systems is a bonus
- A sports or hospitality background would be a real advantage
- Enthusiasm, energy, and fresh ideas for how to grow a venue commercially
Package:
- Competitive salary, details provided on application
- Annual performance and behaviours‑based bonus
- Monday to Friday, standard hours
Director of Venue and Events Sales. Job in Walsall LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
Join a well-established events venue in the West Midlands as the Director of Venue and Events Sales, where you will thrive in a dynamic work culture that values innovation and collaboration. With a competitive salary, annual performance bonuses, and a focus on employee growth, this role offers the opportunity to shape the commercial strategy and drive revenue in a vibrant environment. Enjoy the benefits of a Monday to Friday schedule while being part of a team that is passionate about delivering exceptional events and experiences.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Venue and Events Sales. Job in Walsall LilyLifestyle Jobs
✨Network Like a Pro
Get out there and mingle! Attend industry events, trade shows, or local meet-ups related to the venue and events sector. Building connections can lead to opportunities that aren’t advertised, so don’t be shy about introducing yourself and sharing your passion for the industry.
✨Showcase Your Expertise
When you get the chance to chat with potential employers, make sure to highlight your experience in growing revenue streams and managing sales pipelines. Share specific examples of how you've successfully driven sales in previous roles – this will show them you mean business!
✨Follow Up Like a Boss
After any networking event or interview, drop a quick follow-up email to thank them for their time and reiterate your interest in the role. This not only keeps you on their radar but also demonstrates your enthusiasm and professionalism.
✨Apply Through Our Website
Don’t forget to check out our website for the latest job openings! Applying directly through us can give you an edge, as we’re always looking for passionate individuals who are ready to take the next step in their careers within the events industry.
We think you need these skills to ace Director of Venue and Events Sales. Job in Walsall LilyLifestyle Jobs
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your solid background in the events or venue industry. We want to see how your previous roles have prepared you for this senior position, so don’t hold back on those achievements!
Be Specific About Your Skills:When detailing your skills, focus on your business development instincts and experience with sales pipelines. We’re looking for someone who can spot opportunities and act on them, so give us examples of how you've done this before.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the role. We love seeing candidates who take the time to connect their experience with what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s get started!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Venue Inside Out
Before the interview, make sure you research the venue thoroughly. Understand its history, key events, and unique selling points. This will not only show your genuine interest but also help you discuss how you can contribute to its growth.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements in the events or venue industry. Be ready to discuss how you've successfully grown revenue streams and managed sales pipelines. Numbers speak volumes, so bring data to back up your claims!
✨Demonstrate Your Networking Skills
Since this role involves building partnerships and driving outbound activity, be prepared to talk about your networking strategies. Share examples of how you've established valuable connections in the industry and how you plan to leverage them for this venue.
✨Bring Fresh Ideas to the Table
Think creatively about potential event concepts or partnership opportunities that could benefit the venue. Presenting innovative ideas during your interview will demonstrate your enthusiasm and forward-thinking approach, which is exactly what they’re looking for!
