At a Glance
- Tasks: Lead and optimise paid acquisition strategies across Meta, Google, and TikTok.
- Company: Join a fast-growing international nutrition brand with a collaborative culture.
- Benefits: Enjoy a competitive salary, hybrid working, and clear career progression.
- Other info: Work in a dynamic environment with high autonomy and growth opportunities.
- Why this job: Take ownership of a core revenue channel and make a real impact.
- Qualifications: Proven experience in performance marketing and strong leadership skills.
The predicted salary is between 60000 - 70000 £ per year.
Zachary Daniels are proud to be representing a large international nutrition brand to recruit a Head of Paid Acquisition. This role is a rare opportunity to take full ownership of a high performing acquisition function within a fast‑growing DTC business.
The Head of Paid Acquisition will play a critical role in scaling revenue, driving efficient customer growth and shaping the future of performance marketing. You will lead strategy and execution across key paid channels, owning performance across Meta, Google and TikTok, using data, insight and AI‑driven tools to deliver measurable commercial impact. This position offers real autonomy, budget and influence.
You will work closely with creative, CRM and product teams to ensure a seamless customer journey from acquisition through to retention. Additionally, you will lead and develop a high‑performing team, setting the standard for performance and innovation.
Benefits:
- Competitive salary of 60,000 to 70,000
- Hybrid working model offering flexibility
- Clear progression within a high growth business
- Opportunity to own and scale a core revenue channel
- Collaborative and commercially focused environment
- High level of autonomy and decision making
Key Responsibilities:
- Own paid acquisition strategy and execution across Meta, Google and TikTok
- Drive performance against CAC, ROAS and revenue targets
- Embed AI tools across creative, targeting, optimisation and reporting
- Manage and optimise media budgets based on performance and demand
- Lead creative testing frameworks in partnership with content teams
- Drive customer lifetime value through retargeting and lifecycle aligned strategies
- Own reporting across contribution margin and channel performance
- Work cross‑functionally with brand, CRM and product teams
- Lead, develop and challenge the acquisition team
- Continuously test, learn and optimise campaigns at pace
Experience Needed:
- Proven experience as a Head of Paid Acquisition or senior performance marketing role
- Strong background in scaling paid media across Meta and Google
- Experience managing significant budgets and delivering commercial results
- Hands‑on experience using AI tools within marketing with a strong understanding of performance metrics including CAC, ROAS and LTV
- Experience building and managing creative testing frameworks
- Ability to work in fast‑paced, high‑growth environments
- Strong leadership and stakeholder management skills
- Commercial mindset with focus on revenue and profitability
Director of Digital Acquisition. Job in Merseyside LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
As a leading international nutrition brand based in Merseyside, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our employees to take ownership of their roles. With a competitive salary, hybrid working model, and clear pathways for progression, we offer a unique opportunity for the Director of Digital Acquisition to drive impactful strategies while enjoying a high level of autonomy and influence within a fast-growing DTC business. Join us to be part of a team that values innovation, performance, and personal growth.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Digital Acquisition. Job in Merseyside LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in digital acquisition. This will help you stand out and demonstrate your expertise when you get that interview.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their acquisition strategies and be ready to discuss how you can contribute to their growth. We want you to impress them with your knowledge!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that dream role!
We think you need these skills to ace Director of Digital Acquisition. Job in Merseyside LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Acquisition role. Highlight your experience with paid media, especially on platforms like Meta and Google, and showcase any achievements related to CAC and ROAS. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with our needs. Don’t forget to mention your leadership experience and how you’ve driven growth in previous roles.
Showcase Your Data Skills:Since this role involves using data and AI tools, make sure to highlight your analytical skills. Share examples of how you've used data to optimise campaigns and drive results. We love numbers, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get noticed. Plus, it’s super easy – just follow the prompts and let us know why you’re the perfect fit!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Numbers
As a candidate for the Head of Acquisition role, you need to be well-versed in key performance metrics like CAC, ROAS, and LTV. Brush up on your past experiences where you've successfully managed budgets and driven results. Be ready to discuss specific figures and outcomes to showcase your expertise.
✨Showcase Your Strategy
Prepare to talk about your approach to developing and executing paid acquisition strategies across platforms like Meta, Google, and TikTok. Think about how you've used data and AI tools to optimise campaigns in the past, and be ready to share examples that highlight your strategic thinking and innovative mindset.
✨Collaboration is Key
This role requires working closely with creative, CRM, and product teams. Be prepared to discuss how you've fostered collaboration in previous roles. Share examples of how you’ve led cross-functional projects and ensured a seamless customer journey from acquisition to retention.
✨Leadership Matters
As you'll be leading a high-performing team, it's crucial to demonstrate your leadership style. Think about how you've developed and challenged your teams in the past. Prepare anecdotes that illustrate your ability to inspire and drive performance while maintaining a focus on growth and innovation.
