At a Glance
- Tasks: Lead customer retention strategies and drive subscription growth for a major nutrition brand.
- Company: Join a large international nutrition brand with a focus on innovation.
- Benefits: Competitive salary, hybrid working, onsite gym, and clear career progression.
- Other info: Collaborative environment with opportunities to work on data-driven strategies.
- Why this job: Shape a high-impact function and make a real difference in customer engagement.
- Qualifications: Proven experience in retention marketing and strong leadership skills.
The predicted salary is between 55000 - 60000 £ per year.
We are working with a large international nutrition brand to recruit a Head of Retention and Subscription. This role is a unique opportunity to build and own a high impact function from the ground up. The Head of Retention and Subscription will play a critical role in driving customer lifetime value, subscription growth and long‑term customer engagement.
You will take full ownership of retention strategy, leading CRM, lifecycle marketing and subscription performance, using data and AI‑driven insights to deliver measurable commercial impact. This role goes beyond campaigns, focusing on growth, profitability and customer loyalty. This position offers real autonomy, budget and influence.
You will work cross‑functionally with marketing, product and performance teams to shape the full customer journey from acquisition through to retention and reactivation.
Benefits:
- Competitive salary of 55000 to 60000
- Hybrid working model offering flexibility
- Gym on site
- Clear progression within a high growth business
- Opportunity to build and shape a function from the ground up
- Work on data rich, high impact commercial strategies
- Collaborative and ambitious working environment
Key Responsibilities:
- Own and grow subscription revenue across acquisition, activation and retention
- Drive customer lifetime value through targeted lifecycle strategies
- Lead CRM across email, SMS and push including flows, segmentation and campaigns
- Deploy AI‑driven personalisation to improve customer engagement and reduce churn
- Develop and optimise win‑back strategies to recover lapsed customers
- Own retention reporting and cohort analysis to drive decision making
- Partner with paid media and product teams to optimise customer journey
- Build and implement retention strategy from the ground up
- Lead and develop the retention team, setting high performance standards
Experience Needed:
- Proven experience as a Head of Retention and Subscription or similar senior role
- Strong background in CRM, lifecycle or retention marketing
- Demonstrated success in improving LTV and reducing churn
- Experience working within ecommerce or subscription‑led environments
- Hands‑on experience with AI or predictive marketing tools
- Strong data and analytical skills with ability to translate insight into action
- Experience managing multiple customer segments
- Strong leadership and stakeholder management skills
Director of Customer Retention and Subscription. Job in Merseyside LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
LilyLifestyle is an exceptional employer, offering a competitive salary and a hybrid working model that promotes flexibility and work-life balance. With a strong focus on employee growth, you will have the unique opportunity to build and shape a high-impact function from the ground up in a collaborative and ambitious environment, all while working with data-rich strategies that drive customer engagement and loyalty.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Customer Retention and Subscription. Job in Merseyside LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in retention and subscription strategies.
✨Tip Number 3
Showcase your data skills! Be ready to discuss how you’ve used data to drive customer engagement and reduce churn. We love seeing candidates who can translate insights into actionable strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who want to shape the future of customer retention with us.
We think you need these skills to ace Director of Customer Retention and Subscription. Job in Merseyside LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Retention and Subscription. Highlight your experience in CRM, lifecycle marketing, and any data-driven strategies you've implemented. We want to see how you can drive customer lifetime value!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about retention and subscription strategies. Share specific examples of how you've successfully improved customer engagement and reduced churn in previous roles.
Show Off Your Data Skills:Since this role involves a lot of data analysis, make sure to showcase your analytical skills. Mention any tools or methodologies you’ve used to derive insights and how those insights led to measurable outcomes. We love a numbers-driven approach!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Numbers
Make sure you come prepared with data that showcases your past successes in retention and subscription growth. Be ready to discuss specific metrics like customer lifetime value (LTV) and churn rates, as these will be crucial in demonstrating your expertise.
✨Showcase Your Strategy Skills
Think about how you would build a retention strategy from scratch. Be prepared to share your ideas on lifecycle marketing, CRM tactics, and how you would leverage AI-driven insights. This will show them that you can think strategically and have a clear vision for the role.
✨Cross-Functional Collaboration
Since this role involves working with various teams, highlight your experience in cross-functional collaboration. Share examples of how you've partnered with marketing, product, or performance teams in the past to enhance customer journeys and drive results.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges, like recovering lapsed customers or optimising customer engagement. Prepare some scenarios where you've successfully tackled similar issues, showcasing your problem-solving skills and analytical mindset.
