At a Glance
- Tasks: Lead creative strategy for paid social channels like Meta, TikTok, and YouTube.
- Company: Join a high-growth international nutrition brand in Merseyside.
- Benefits: Competitive salary, hybrid working, on-site gym, and clear career progression.
- Other info: Fast-paced, collaborative environment with ownership of creative performance.
- Why this job: Make a real impact with your creative ideas and drive customer engagement.
- Qualifications: Experience in creative strategy and strong copywriting skills required.
The predicted salary is between 45000 - 50000 £ per year.
This Creative Strategist role is a high impact opportunity to take ownership of paid social creative across key growth channels. The Creative Strategist will play a central role in driving customer acquisition through performance-led creative across Meta, TikTok and YouTube.
As a Creative Strategist you will own the thinking behind the creative. The role will turn customer insight into scroll‑stopping concepts, strong briefs and high‑performing campaigns. This position is focused on performance, using data and testing to continuously improve output and deliver measurable results. This position offers real autonomy and influence. The Creative Strategist will work closely with performance and content teams to build a structured testing roadmap, ensuring a consistent pipeline of creative that drives engagement and conversion.
Benefits:
- Competitive salary of 45000 to 50000
- Hybrid working model offering flexibility
- Gym on site
- Clear progression within a high growth business
- Opportunity to work on high volume paid social campaigns
- Collaborative and fast paced environment
- Real ownership of creative performance
Key Responsibilities:
- Lead creative strategy across paid social channels including Meta, TikTok and YouTube
- Develop and manage a structured creative testing roadmap
- Translate customer insight into high‑performing creative concepts
- Write clear, conversion‑focused scripts and briefs
- Analyse performance data to optimise and scale winning creative
- Work closely with performance teams to align on acquisition targets
- Identify and apply emerging platform trends
- Manage multiple creative concepts and campaigns simultaneously
- Ensure creative output is aligned to customer personas and commercial goals
Experience Needed:
- Proven experience as a Creative Strategist or similar role
- Strong background in paid social creative across Meta and TikTok
- Track record of delivering performance-led creative improvements
- Strong understanding of key metrics including CPA, CTR and CVR
- Excellent copywriting skills with the ability to create high impact hooks
- Experience within DTC or e‑commerce environments
- Ability to manage workload and prioritise effectively
- Strong analytical mindset with a test and learn approach
This Creative Strategist role offers the opportunity to directly influence growth within a large international nutrition brand. If you are a Creative Strategist who thrives on performance, testing and scaling winning ideas, this is an excellent next step.
Creative Strategist - Consumer Brand. Job in Merseyside LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
At LilyLifestyle, we pride ourselves on being an exceptional employer, offering a competitive salary and a hybrid working model that promotes flexibility and work-life balance. Our collaborative and fast-paced environment fosters creativity and innovation, providing clear progression opportunities within our high-growth business. Join us in Merseyside to take ownership of impactful creative strategies that drive customer engagement and conversion, all while enjoying the benefits of an on-site gym and the chance to work with a leading international nutrition brand.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist - Consumer Brand. Job in Merseyside LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio or examples of your best work. Make sure it highlights your ability to turn customer insights into engaging campaigns.
✨Tip Number 3
Stay on top of trends! Keep an eye on what's hot in paid social and be ready to discuss how you can leverage these trends in your role. This shows you're proactive and passionate about the industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. It’s a great way to ensure your application gets noticed and shows you’re genuinely interested in joining our team.
We think you need these skills to ace Creative Strategist - Consumer Brand. Job in Merseyside LilyLifestyle Jobs
Some tips for your application 🫡
Show Off Your Creative Flair:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can turn insights into captivating concepts, so don’t hold back!
Tailor Your Application:Make sure to customise your application to highlight your experience with paid social channels like Meta and TikTok. We want to see how your background aligns with the role, so be specific about your achievements and how they relate to driving customer acquisition.
Data-Driven Storytelling:Since this role is all about performance-led creative, include examples of how you've used data to inform your strategies. Share any metrics or results that demonstrate your ability to optimise campaigns and drive engagement – we love a good success story!
Keep It Clear and Concise:While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Highlight your skills in copywriting and script development, as these are crucial for creating high-performing campaigns. And don’t forget to apply through our website!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Platforms
Make sure you’re well-versed in the specifics of Meta, TikTok, and YouTube. Research recent trends and successful campaigns on these platforms. Being able to discuss what works and why will show your understanding of the channels you'll be strategising for.
✨Showcase Your Creative Process
Prepare to talk about your approach to developing creative concepts. Bring examples of past work that highlight your ability to turn customer insights into engaging content. This will demonstrate your capability to own the creative thinking behind campaigns.
✨Data is Your Best Friend
Brush up on key metrics like CPA, CTR, and CVR. Be ready to discuss how you've used data to inform your creative decisions in the past. Showing a strong analytical mindset will resonate well with the interviewers, especially since this role focuses on performance-led creative.
✨Prepare for Collaboration Questions
Since this role involves working closely with performance and content teams, think of examples where you’ve successfully collaborated in the past. Highlight your ability to align creative output with commercial goals and acquisition targets, as this will be crucial for success in the role.
