At a Glance
- Tasks: Lead brand and marketing strategy during a transformative period for a retail business.
- Company: Established multi-channel retail business in Chester with a focus on growth.
- Benefits: Competitive salary over £100k, immediate start, and opportunity to shape brand direction.
- Other info: Fast-paced environment with opportunities for team development and cross-functional collaboration.
- Why this job: Make a significant impact by modernising the brand and driving customer loyalty.
- Qualifications: Proven experience in senior marketing roles, strong commercial mindset, and data-driven decision making.
The predicted salary is between 100000 - 100000 £ per year.
We are partnering with a well-established, multi-channel retail business to appoint an Interim Marketing Director to lead brand, marketing and customer strategy during a key period of transformation and growth. This is a high impact role for a commercially driven Interim Marketing Director who can balance strategic thinking with hands-on delivery.
You will take ownership of brand direction, customer engagement and marketing performance, ensuring a clear, consistent and compelling proposition across all channels. The Interim Marketing Director will play a critical role in modernising the brand, driving customer loyalty and aligning marketing activity to wider commercial objectives.
The Role
The Interim Marketing Director will act as the central brand owner across the business, responsible for defining and delivering a clear brand vision while driving marketing effectiveness and customer engagement. Working closely with senior stakeholders, the Interim Marketing Director will lead the development of brand strategy, oversee campaign delivery and embed a customer-first mindset across all marketing activity. This is a broad role spanning brand, CRM, creative and campaign delivery, ideal for someone who enjoys operating at both strategic and operational levels.
Key Responsibilities
- Define and lead the overall brand strategy, ensuring consistency across all customer touchpoints
- Develop and deliver forward-thinking marketing plans aligned to commercial objectives
- Act as the guardian of brand tone of voice, messaging and visual identity across all channels
- Drive the evolution of CRM and customer insight capabilities to improve targeting, engagement and retention
- Use data and analytics to inform decision making and optimise marketing performance
- Develop customer propositions for key audiences, improving relevance and effectiveness across channels
- Lead all creative output including campaigns, in-store materials, print, packaging and digital content
- Work closely with product and buying teams to shape product storytelling and own label positioning
- Own the marketing critical path, ensuring campaigns are delivered on time, on budget and to a high standard
- Lead key marketing and brand transformation projects including digital content, brand repositioning and automation initiatives
- Manage and develop the marketing team, creating a high performing, accountable and collaborative culture
- Work cross-functionally with senior stakeholders to ensure alignment between marketing and wider business goals
What We're Looking For
- Proven experience operating as a Marketing Director or in a senior marketing leadership role within a retail or consumer business
- Strong commercial mindset with a track record of driving growth through brand and marketing strategy
- Ability to operate both strategically and hands-on, comfortable getting into the detail when required
- Strong experience across brand, CRM, customer engagement and multi-channel campaign delivery
- Data-driven with the ability to translate insight into actionable marketing plans
- Confident stakeholder manager, able to influence at board level and across multiple teams
- Creative thinker with the ability to modernise and evolve brand positioning
- Experienced people leader with a focus on team development and performance
- Comfortable working in a fast-paced environment with multiple priorities
Apply today to find out more!
Marketing Director. Job in Chester LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
As a leading multi-channel retail business based in Chester, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our commitment to innovation and transformation offers the Interim Marketing Director a unique opportunity to make a significant impact while enjoying competitive benefits and a collaborative environment that encourages creativity and strategic thinking.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director. Job in Chester LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on that perfect Marketing Director role.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategy. Be ready to discuss how you can drive customer engagement and marketing performance. Show them you’re the hands-on leader they need!
✨Tip Number 3
Don’t just wait for job postings! Reach out directly to companies you admire. Express your interest in their marketing initiatives and how you can contribute to their growth. It’s all about making that personal connection.
✨Tip Number 4
When you find a role that excites you, apply through our website! We make it easy for you to showcase your skills and experience. Let’s get you that Marketing Director position and start making an impact together!
We think you need these skills to ace Marketing Director. Job in Chester LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in brand strategy and customer engagement, and don’t forget to showcase any hands-on delivery you've done. We want to see how you can balance strategic thinking with practical execution!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this interim role. Share specific examples of how you've driven growth through marketing strategies in the past, and how you can bring that expertise to our team.
Showcase Your Data Skills:Since this role is all about using data to inform decisions, make sure to highlight your experience with analytics. Tell us how you've used data to optimise marketing performance and improve customer engagement in previous roles. We love a data-driven mindset!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity and values. Understand their current marketing strategies and think about how you can enhance them. Be ready to discuss specific ideas on how to modernise their brand and drive customer loyalty.
✨Showcase Your Data Savvy
Since this role is data-driven, prepare examples of how you've used analytics to inform marketing decisions in the past. Bring along metrics or case studies that demonstrate your ability to optimise marketing performance and improve customer engagement.
✨Prepare for Stakeholder Scenarios
Expect questions about managing stakeholders and aligning marketing with broader business goals. Think of scenarios where you've successfully influenced senior management or collaborated across teams. Highlight your communication skills and strategic thinking.
✨Demonstrate Your Creative Edge
This role requires a creative thinker, so come prepared with innovative campaign ideas or concepts that could fit the company’s vision. Discuss how you’ve led creative projects in the past and how you can bring fresh perspectives to their marketing efforts.
