At a Glance
- Tasks: Lead brand and marketing strategy during a transformative period for a retail business.
- Company: Established multi-channel retail company in Chester with a focus on growth.
- Benefits: Competitive salary over £100k, immediate start, and opportunity to shape brand direction.
- Other info: Fast-paced role with opportunities for team development and cross-functional collaboration.
- Why this job: Make a significant impact on brand evolution and customer engagement in a dynamic environment.
- Qualifications: Proven experience in senior marketing roles, strong commercial mindset, and data-driven decision making.
The predicted salary is between 100000 - 100000 £ per year.
We are partnering with a well-established, multi-channel retail business to appoint an Interim Marketing Director to lead brand, marketing and customer strategy during a key period of transformation and growth. This is a high impact role for a commercially driven Interim Marketing Director who can balance strategic thinking with hands-on delivery. You will take ownership of brand direction, customer engagement and marketing performance, ensuring a clear, consistent and compelling proposition across all channels.
The Interim Marketing Director will play a critical role in modernising the brand, driving customer loyalty and aligning marketing activity to wider commercial objectives.
The Role:
- The Interim Marketing Director will act as the central brand owner across the business, responsible for defining and delivering a clear brand vision while driving marketing effectiveness and customer engagement.
- Working closely with senior stakeholders, the Interim Marketing Director will lead the development of brand strategy, oversee campaign delivery and embed a customer-first mindset across all marketing activity.
- This is a broad role spanning brand, CRM, creative and campaign delivery, ideal for someone who enjoys operating at both strategic and operational levels.
Key Responsibilities
- Define and lead the overall brand strategy, ensuring consistency across all customer touchpoints.
- Develop and deliver forward-thinking marketing plans aligned to commercial objectives.
- Act as the guardian of brand tone of voice, messaging and visual identity across all channels.
- Drive the evolution of CRM and customer insight capabilities to improve targeting, engagement and retention.
- Use data and analytics to inform decision making and optimise marketing performance.
- Develop customer propositions for key audiences, improving relevance and effectiveness across channels.
- Lead all creative output including campaigns, in-store materials, print, packaging and digital content.
- Work closely with product and buying teams to shape product storytelling and own label positioning.
- Own the marketing critical path, ensuring campaigns are delivered on time, on budget and to a high standard.
- Lead key marketing and brand transformation projects including digital content, brand repositioning and automation initiatives.
- Manage and develop the marketing team, creating a high performing, accountable and collaborative culture.
- Work cross-functionally with senior stakeholders to ensure alignment between marketing and wider business goals.
What We're Looking For
- Proven experience operating as a Marketing Director or in a senior marketing leadership role within a retail or consumer business.
- Strong commercial mindset with a track record of driving growth through brand and marketing strategy.
- Ability to operate both strategically and hands-on, comfortable getting into the detail when required.
- Strong experience across brand, CRM, customer engagement and multi-channel campaign delivery.
- Data-driven with the ability to translate insight into actionable marketing plans.
- Confident stakeholder manager, able to influence at board level and across multiple teams.
- Creative thinker with the ability to modernise and evolve brand positioning.
- Experienced people leader with a focus on team development and performance.
- Comfortable working in a fast-paced environment with multiple priorities.
Interim Marketing Director - Retail. Job in Chester LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
Join a dynamic and well-established multi-channel retail business in Chester as an Interim Marketing Director, where you will lead transformative brand and marketing strategies during a pivotal growth phase. The company fosters a collaborative work culture that prioritises employee development and offers competitive remuneration, alongside opportunities to make a significant impact on customer engagement and brand evolution. With a focus on innovation and data-driven decision-making, this role provides a unique chance to shape the future of the brand while working closely with senior stakeholders in a fast-paced environment.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Interim Marketing Director - Retail. Job in Chester LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your past marketing campaigns and successes. This is your chance to visually demonstrate how you can drive brand strategy and customer engagement, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. Bring fresh ideas to the table that align with their goals. This shows you’re not just interested in the role but are ready to hit the ground running!
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it gives us a chance to see your application directly, which can help you get noticed faster. Don’t miss out on the opportunity to join a dynamic team!
We think you need these skills to ace Interim Marketing Director - Retail. Job in Chester LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Interim Marketing Director. Highlight your experience in brand strategy and customer engagement, and don’t forget to sprinkle in some metrics that showcase your impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've driven growth and transformed brands in the past.
Showcase Your Leadership Skills:We want to see how you’ve led teams and projects in the past. Mention any successful campaigns or transformations you’ve overseen, and how you fostered a collaborative culture within your team.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and marketing strategies. Understand their current positioning, recent campaigns, and customer engagement tactics. This will help you articulate how your experience aligns with their needs and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful marketing strategies in the past. Highlight your ability to balance strategic vision with hands-on execution, as this role requires both. Use data and analytics to back up your claims and show how you've driven growth.
✨Engage with Stakeholders
Since this role involves working closely with senior stakeholders, be ready to talk about your experience in managing relationships at various levels. Share examples of how you've influenced decisions and aligned marketing initiatives with broader business goals. This will showcase your confidence and collaborative approach.
✨Demonstrate Your Creative Edge
Prepare to discuss your creative process and how you've led innovative campaigns in the past. Bring examples of your work that illustrate your ability to modernise brand positioning and engage customers effectively. This will help you stand out as a candidate who can drive transformation in their marketing efforts.
