At a Glance
- Tasks: Drive sales and build relationships in the on-trade drinks sector across Cumbria.
- Company: Leading drinks wholesaler with a focus on growth and innovation.
- Benefits: Up to £50,000 salary, uncapped bonuses, and a company car.
- Other info: Great career progression opportunities in a respected company.
- Why this job: Join a dynamic team and make an impact in the vibrant hospitality industry.
- Qualifications: Experience in field sales or hospitality management with a passion for drinks.
The predicted salary is between 50000 - 50000 £ per year.
We are looking for an ambitious and commercially driven Business Development Manager to join a leading drinks wholesaler covering Cumbria and the surrounding areas. This is an exciting opportunity for someone with experience in the on‑trade drinks industry or a strong hospitality management background who is passionate about building relationships, driving sales, and developing profitable accounts across pubs, bars, restaurants, hotels, and venues.
The Role
As Business Development Manager, you will be responsible for managing and growing a portfolio of on‑trade customers while identifying and securing new business opportunities throughout the region. You will work closely with independent venues as well as larger hospitality operators, helping customers develop their drinks offering across beers, wines, spirits, and premium products.
Key responsibilities include:
- Developing new on‑trade business across Cumbria
- Managing and growing existing customer accounts
- Building strong relationships with pub, bar, restaurant, and hotel operators
- Advising customers on product ranges, trends, promotions, and category opportunities
- Delivering sales growth against agreed targets and KPIs
- Conducting regular customer visits and territory planning
- Working collaboratively with internal teams to ensure excellent customer service
- Keeping up to date with market trends and competitor activity
About You
We are keen to hear from candidates who have either:
- Previous field sales experience selling into the on‑trade drinks sector
- Hospitality management experience with strong commercial awareness and a passion for the drinks industry
You will also have:
- Strong knowledge of alcoholic drinks including beers, wines, spirits, and premium categories
- Excellent relationship‑building and communication skills
- A driven, target‑focused attitude
- The ability to work independently and manage your own territory
- Strong negotiation and account management skills
- A full UK driving licence
What's on Offer
- Basic salary up to 50,000 per annum
- Uncapped bonus structure
- Company car
- Excellent opportunities for career progression
- The chance to work with a respected and growing drinks wholesaler
Business Development Manager - On-Trade Drinks. Job in Cumbria LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
Join a leading drinks wholesaler in Cumbria as a Business Development Manager, where you will thrive in a dynamic work culture that values ambition and relationship-building. With a competitive salary, uncapped bonuses, and a company car, this role offers excellent opportunities for career progression while working closely with a diverse range of hospitality venues. Embrace the chance to grow your skills in a supportive environment that champions employee development and celebrates success.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - On-Trade Drinks. Job in Cumbria LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential employers and other professionals in the on-trade drinks sector. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion! When you get the chance to chat with hiring managers or during interviews, let your enthusiasm for the drinks industry shine through. Share your insights on trends and products to demonstrate your knowledge and commitment.
✨Tip Number 3
Prepare for those interviews! Research the company and its competitors, and come armed with questions that show you're genuinely interested in their business. This will help you stand out as a candidate who’s ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re proactive and keen to join our team!
We think you need these skills to ace Business Development Manager - On-Trade Drinks. Job in Cumbria LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in the on-trade drinks industry or hospitality management, and showcase any relevant achievements that demonstrate your ability to drive sales and build relationships.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the drinks industry and explain why you’re the perfect fit for this role. Mention specific examples of how you've successfully managed accounts or developed new business opportunities in the past.
Showcase Your Skills:Don’t forget to highlight your key skills in your application. Focus on your relationship-building abilities, negotiation skills, and your target-focused attitude. These are crucial for the role, so make them stand out!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Drinks
Brush up on your knowledge of beers, wines, spirits, and premium products. Being able to discuss trends and product ranges confidently will show your passion for the industry and impress your interviewers.
✨Build Relationships
Prepare examples of how you've successfully built relationships in previous roles. Whether it's with customers or colleagues, demonstrating your relationship-building skills will be key, especially in a role focused on managing accounts.
✨Show Your Sales Savvy
Be ready to discuss your sales achievements and how you’ve driven growth in past positions. Use specific metrics to highlight your success, as this will resonate well with the hiring team looking for a target-focused attitude.
✨Research the Company
Familiarise yourself with the drinks wholesaler's portfolio and recent market trends. Showing that you’ve done your homework will not only impress but also help you tailor your answers to align with their goals and values.
