At a Glance
- Tasks: Drive sales and build relationships in the on-trade drinks sector across Cumbria.
- Company: Leading drinks wholesaler with a focus on growth and innovation.
- Benefits: Competitive salary, uncapped bonuses, company car, and career progression.
- Other info: Exciting opportunities for personal and professional growth in a thriving market.
- Why this job: Join a dynamic team and make an impact in the vibrant hospitality industry.
- Qualifications: Experience in field sales or hospitality management with a passion for drinks.
The predicted salary is between 50000 - 50000 £ per year.
We are looking for an ambitious and commercially driven Business Development Manager to join a leading drinks wholesaler covering Cumbria and the surrounding areas. This is an exciting opportunity for someone with experience in the on‑trade drinks industry or a strong hospitality management background who is passionate about building relationships, driving sales, and developing profitable accounts across pubs, bars, restaurants, hotels, and venues.
The Role
As Business Development Manager, you will be responsible for managing and growing a portfolio of on‑trade customers while identifying and securing new business opportunities throughout the region. You will work closely with independent venues as well as larger hospitality operators, helping customers develop their drinks offering across beers, wines, spirits, and premium products.
Key responsibilities include:
- Developing new on‑trade business across Cumbria
- Managing and growing existing customer accounts
- Building strong relationships with pub, bar, restaurant, and hotel operators
- Advising customers on product ranges, trends, promotions, and category opportunities
- Delivering sales growth against agreed targets and KPIs
- Conducting regular customer visits and territory planning
- Working collaboratively with internal teams to ensure excellent customer service
- Keeping up to date with market trends and competitor activity
About You
We are keen to hear from candidates who have either:
- Previous field sales experience selling into the on‑trade drinks sector
- Hospitality management experience with strong commercial awareness and a passion for the drinks industry
You will also have:
- Strong knowledge of alcoholic drinks including beers, wines, spirits, and premium categories
- Excellent relationship‑building and communication skills
- A driven, target‑focused attitude
- The ability to work independently and manage your own territory
- Strong negotiation and account management skills
- A full UK driving licence
What's on Offer
- Basic salary up to 50,000 per annum
- Uncapped bonus structure
- Company car
- Excellent opportunities for career progression
- The chance to work with a respected and growing drinks wholesaler
Business Development Manager. Job in Cumbria LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
Join a leading drinks wholesaler in Cumbria, where your ambition and drive will be rewarded with a competitive salary of up to £50,000, an uncapped bonus structure, and a company car. Our vibrant work culture fosters collaboration and innovation, providing excellent opportunities for career progression while you build meaningful relationships within the hospitality sector. Experience the unique advantage of working in a dynamic environment that values your contributions and supports your professional growth.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager. Job in Cumbria LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local meet-ups in Cumbria. It's all about making connections and showing your passion for the drinks industry.
✨Tip Number 2
Get social! Use platforms like LinkedIn to connect with potential employers and showcase your expertise in the on-trade drinks sector. Share relevant content and engage with others in the industry.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive sales and build relationships in the on-trade market. Show them you're the right fit!
✨Tip Number 4
Don't forget to apply through our website! We want to see your application and help you land that Business Development Manager role. Let's make it happen together!
We think you need these skills to ace Business Development Manager. Job in Cumbria LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in the on-trade drinks industry or hospitality management, and showcase your relationship-building skills. We want to see how you can drive sales and develop accounts!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the drinks industry and how your background makes you a perfect fit for this role. Don’t forget to mention specific achievements that demonstrate your commercial awareness.
Showcase Your Knowledge:We love candidates who are up-to-date with market trends and competitor activity. In your application, mention any relevant knowledge you have about beers, wines, spirits, and premium products. This will show us that you’re serious about the role!
Apply Through Our Website:To make sure your application gets to us quickly and efficiently, apply through our website. It’s the best way to ensure we see your CV and cover letter right away. We can’t wait to hear from you!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Drinks
Brush up on your knowledge of beers, wines, spirits, and premium products. Being able to discuss trends and product ranges confidently will show that you're passionate about the industry and can advise customers effectively.
✨Build Rapport
Practice your relationship-building skills before the interview. Think of ways to connect with the interviewer, perhaps by sharing a personal experience in hospitality or discussing a successful sales strategy you've implemented in the past.
✨Showcase Your Sales Success
Prepare specific examples of how you've driven sales growth in previous roles. Use metrics to highlight your achievements, such as percentage increases in sales or successful account management strategies that led to new business opportunities.
✨Research the Company
Familiarise yourself with the drinks wholesaler's portfolio and their position in the market. Understanding their competitors and current trends will help you demonstrate your commercial awareness and show that you're genuinely interested in the role.
