At a Glance
- Tasks: Drive occupancy and community engagement in a welcoming care environment.
- Company: Established care provider focused on exceptional customer experiences.
- Benefits: Generous salary with commission opportunities and a supportive team.
- Other info: On-site role with a valid UK driver's license required for community engagement.
- Why this job: Make a genuine difference in residents' lives while building strong local partnerships.
- Qualifications: Experience in sales or marketing within the care sector and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Are you a people-focused sales and relationship professional with a passion for delivering exceptional customer experiences? We're recruiting for an experienced Business Development Manager to join a well-established care provider and play a pivotal role in driving occupancy, community engagement and resident experience within a welcoming care environment. This is an exciting opportunity for someone who thrives on building relationships, creating strong local partnerships and making a genuine difference to residents and their families during an important stage of life.
The Role
You’ll take ownership of all sales and marketing activity for the home, ensuring occupancy and revenue targets are achieved while maintaining an outstanding experience for prospective residents and their loved ones. Working closely with the leadership team, you’ll be responsible for:
- Managing enquiries and guiding families through the admissions process
- Building strong relationships within the local community and healthcare sector
- Coordinating events, PR activity and social media presence
- Driving occupancy and private funding growth
- Supporting seamless move‑ins and excellent customer journeys
- Developing local marketing initiatives and outreach campaigns
- Monitoring competitor activity and market trends
This is a highly visible role suited to someone who is confident, proactive and passionate about customer service and business development.
What We’re Looking For
We’re looking for a motivated individual with:
- Previous sales, marketing or business development experience within the care sector
- Strong communication and relationship‑building skills
- A customer‑first mindset with excellent organisational ability
- Confidence using social media and community engagement to build awareness
- The ability to work independently while motivating others
- A proactive, professional and compassionate approach
Knowledge of occupancy management, private funding, or healthcare referrals would be highly advantageous. As well as a generous salary, there is also the opportunity to earn commission through temporary stays and general admissions. Due to the nature of the work, this role requires the candidate to be fully on‑site. You must have a valid UK drivers license, as there will be a requirement to go into the community to meet clients to raise awareness of the care home and the support they provide. The site is commutable from Leicester, Corby, Melton Mowbray, Oakham, Loughborough, Coalville and Market Harborough.
Business Development Manager - Care Sector. Job in Leicester LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
Join a leading care provider in Leicester, where your role as a Business Development Manager will not only drive occupancy and community engagement but also enrich the lives of residents and their families. With a strong focus on employee growth, a supportive work culture, and the chance to make a meaningful impact in the care sector, this position offers a rewarding career path in a welcoming environment that values exceptional customer experiences.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - Care Sector. Job in Leicester LilyLifestyle Jobs
✨Tip Number 1
Get to know the company inside out! Research their values, mission, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Attend local events or connect with people in the care sector on social media. Building relationships can open doors and give you insights into the company culture and expectations.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to business development in the care sector. Think about how you can demonstrate your customer-first mindset and relationship-building skills.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and show your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Business Development Manager - Care Sector. Job in Leicester LilyLifestyle Jobs
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for the care sector shine through. We want to see how much you care about delivering exceptional customer experiences and making a difference in people's lives.
Tailor Your Experience:Make sure to highlight your previous sales and business development experience, especially within the care sector. We’re looking for specific examples that demonstrate your relationship-building skills and customer-first mindset.
Be Proactive:In your application, show us how you take initiative. Whether it’s through community engagement or marketing initiatives, we want to know how you’ve driven occupancy and created strong local partnerships in the past.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Stuff
Before the interview, make sure you research the care sector and the specific company. Understand their values, services, and community engagement strategies. This will help you tailor your answers and show that you're genuinely interested in making a difference.
✨Showcase Your Relationship Skills
Since this role is all about building relationships, prepare examples of how you've successfully developed partnerships in the past. Think about times when you’ve gone above and beyond for clients or colleagues, and be ready to share those stories.
✨Be Proactive and Engaging
During the interview, demonstrate your proactive nature by discussing how you would approach driving occupancy and community engagement. Share ideas for local marketing initiatives or events you could organise to raise awareness of the care home.
✨Ask Thoughtful Questions
Prepare some insightful questions to ask at the end of the interview. This could include inquiries about the company's future plans, community involvement, or how they measure success in this role. It shows you're serious about contributing to their mission.
