At a Glance
- Tasks: Drive sales growth and build strong relationships with independent retailers in the Midlands.
- Company: Respected UK manufacturer in the consumer durables sector.
- Benefits: Competitive salary, travel opportunities, and a chance to shape your territory.
- Other info: Join a diverse team and enjoy equal opportunities in a supportive workplace.
- Why this job: Make a real impact in a dynamic retail environment while developing your career.
- Qualifications: Proven sales experience, strong negotiation skills, and a passion for building partnerships.
The predicted salary is between 40000 - 50000 £ per year.
A well-established and highly respected UK manufacturer within the consumer durables sector is seeking to strengthen its presence across the independent retail channel. As part of continued growth, there is an opportunity for a commercially driven Regional Sales Manager to take ownership of a key UK territory, focused on driving distribution, revenue growth, and margin performance across a well-established customer base. This role is ideal for someone who enjoys a balance of account management and new business development, thrives on building long-term partnerships, and is motivated by delivering strong commercial outcomes within a competitive retail environment.
The Role:
- Managing and developing a defined UK regional territory across the independent retail channel
- Driving sustainable sales growth, distribution, and margin performance across key accounts
- Delivering regional sales strategy aligned to wider commercial objectives
- Building and maintaining strong, long-term relationships with independent retailers and key stakeholders
- Identifying and converting new business opportunities within the territory
- Developing tailored commercial solutions to support customer needs and maximise mutual value
- Executing effective account plans, forecasting, and pipeline management
- Negotiating pricing, agreements, and commercial terms within defined frameworks
- Working closely with internal teams including marketing, supply chain, customer service, and finance
- Monitoring market trends, competitor activity, and customer feedback to identify growth opportunities
- Representing the business at customer meetings, trade events, and industry forums
- Delivering product presentations and supporting retailer training where required
About You:
- Proven track record in regional sales or key account management, ideally within consumer durables, FMCG, or retail
- Strong commercial acumen with a clear focus on revenue growth and margin delivery
- Confident negotiator with strong influencing and stakeholder management skills
- Experience in developing and executing structured account plans
- Ability to identify and convert new business opportunities
- Strong analytical skills with the ability to interpret sales data and market insight
- Highly self-motivated, organised, and comfortable working autonomously in a field-based role
- Excellent communication and presentation skills
- Experience working with independent retailers or buying groups is advantageous
- Full UK driving licence and willingness to travel extensively across the region
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
Regional Sales Manager - Midlands. Job in Birmingham LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
Join a well-established UK manufacturer in the consumer durables sector, where you will thrive in a dynamic work culture that values innovation and collaboration. As a Regional Sales Manager in Birmingham, you will benefit from extensive professional development opportunities, a supportive team environment, and the chance to make a significant impact on the growth of independent retail channels. With a focus on building long-term partnerships and delivering strong commercial outcomes, this role offers a rewarding career path in a competitive market.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager - Midlands. Job in Birmingham LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend trade events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! When you get the chance to meet potential employers or clients, make sure to highlight your achievements and how you can drive sales growth. Bring along a portfolio of your past successes to back up your claims.
✨Tip Number 3
Follow up after meetings! If you’ve had a chat with someone about a job opportunity, drop them a quick email thanking them for their time and reiterating your interest. It keeps you fresh in their mind and shows your enthusiasm.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Regional Sales Manager - Midlands. Job in Birmingham LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Regional Sales Manager. Highlight your experience in sales, account management, and any relevant achievements that showcase your ability to drive revenue growth and build long-term relationships.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific examples of how you've successfully managed accounts or developed new business opportunities in the past.
Showcase Your Commercial Acumen:We want to see your strong commercial skills in action! Include details about how you've negotiated deals, managed pricing agreements, or executed account plans that led to significant sales growth.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Territory Inside Out
Before the interview, make sure you research the Midlands region thoroughly. Understand the key independent retailers, market trends, and any recent developments in the consumer durables sector. This knowledge will help you demonstrate your commercial acumen and show that you're ready to hit the ground running.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built long-term partnerships in previous roles. Highlight specific instances where your relationship management led to increased sales or improved customer satisfaction. This will resonate well with the interviewers, as strong relationships are crucial for this role.
✨Be Ready to Discuss Your Sales Strategy
Think about how you would approach driving sales growth in the territory. Be prepared to discuss your strategies for account management and new business development. Present a clear plan that aligns with the company's commercial objectives, showcasing your ability to deliver strong outcomes.
✨Practice Your Negotiation Techniques
Since negotiation is a key part of the role, brush up on your negotiation skills before the interview. Prepare to discuss past experiences where you successfully negotiated pricing or agreements. This will help you convey your confidence and ability to influence stakeholders effectively.
