At a Glance
- Tasks: Lead digital marketing strategies and manage campaigns across various channels.
- Company: Established retail business with a strong DTC presence in Birmingham.
- Benefits: Highly competitive salary, hybrid working, and opportunities for growth.
- Other info: Inclusive workplace that values diverse backgrounds and experiences.
- Why this job: Join a growing team and make a real impact in the ecommerce space.
- Qualifications: Strong digital marketing skills and experience in retail or fast-paced consumer markets.
The predicted salary is between 60000 - 80000 £ per year.
My client, a well established retail business with a strong DTC presence, is looking to recruit a Head of Digital Marketing. This is a permanent position joining an established team reporting into the CMO. The business is looking to scale its DTC ecommerce business with this additional hire. This is an exciting time to join a business at a time of growth.
The role will blend strategy and hands-on delivery. It will lead a small team and external agencies and will encompass campaign planning, management and reporting across the following channels:
- PPC
- Paid Social
- Affiliates
- SEO
In addition, the role will lead on ecommerce performance, covering the following:
- UX and CRO
- Site Merchandising
- Ecommerce trading
Ideal Candidate
The ideal candidate will possess a strong digital marketing and ecommerce skill-set with a demonstrable track record of delivering results. They will possess a broad digital channel mix and will have had oversight of conversion and trading performance. Additional requirements include:
- Data driven and analytic
- Commercial, curious and keen to test-and-learn
- Experience within retail (marketing) or other similar fast-paced consumer markets
- People-management experience
- A blend of strategy and delivery
Hybrid - Birmingham (3 days). Highly competitive package.
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
Head of Digital Marketing. Job in Birmingham LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
Join a dynamic retail business in Birmingham that champions innovation and growth, offering a vibrant work culture where creativity thrives. As the Head of Digital Marketing, you'll lead a passionate team while enjoying a highly competitive package and opportunities for professional development in a supportive environment. With a strong focus on inclusivity and employee well-being, this is an excellent opportunity to make a meaningful impact in a rapidly evolving sector.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing. Job in Birmingham LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work in retail. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and results. This is your chance to demonstrate your hands-on delivery experience and data-driven approach.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing and ecommerce. Be ready to discuss how you can blend strategy with execution to drive growth in a DTC environment.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Head of Digital Marketing. Job in Birmingham LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Digital Marketing role. Highlight your experience in digital marketing and ecommerce, especially any achievements in PPC, SEO, and email campaigns. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in digital marketing and how you’ve led teams or projects. Let us know what excites you about joining our team!
Showcase Your Data Skills:Since we’re all about being data-driven, make sure to highlight your analytical skills. Talk about how you've used data to drive decisions and improve ecommerce performance. We love candidates who are curious and eager to test and learn!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re keen on joining our team at this exciting time of growth!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially in PPC, SEO, and social media. Be ready to discuss specific campaigns you've led and the results they achieved. This shows your hands-on experience and strategic thinking.
✨Showcase Your Data Skills
Since the role is data-driven, prepare to talk about how you've used analytics to inform your marketing strategies. Bring examples of how you've improved conversion rates or eCommerce performance through data insights. Numbers speak volumes!
✨Demonstrate Leadership Experience
As you'll be leading a team, highlight your people-management skills. Share stories about how you've motivated your team or collaborated with external agencies to achieve campaign goals. This will show you're not just a strategist but also a great leader.
✨Be Ready to Discuss Testing and Learning
The ideal candidate is curious and eager to test new ideas. Prepare examples of how you've implemented A/B testing or other experimental approaches in your previous roles. This will demonstrate your innovative mindset and willingness to adapt.
