At a Glance
- Tasks: Own and optimise the customer lifecycle using data and insights to drive growth.
- Company: Fast-growing business focused on long-term growth and transformation.
- Benefits: Competitive salary, hybrid work model, and opportunities for career progression.
- Other info: Inclusive workplace with strong growth plans and collaborative culture.
- Why this job: Shape the CRM function and make a real impact in a dynamic environment.
- Qualifications: Experience in CRM and a data-driven mindset are essential.
The predicted salary is between 45000 - 50000 £ per year.
We're working with a fast‑growing, commercially driven business undergoing significant transformation, backed by private investment and focused on long‑term growth. They're now looking for a CRM Manager to take ownership of the customer lifecycle, using data, insight and automation to drive customer growth, retention and revenue. This is a key role where you'll move CRM beyond campaigns into a more strategic, commercially focused function that directly supports sales and customer development.
The Role
- Own and optimise the end‑to‑end customer lifecycle across onboarding, growth, retention and reactivation
- Build and deliver targeted CRM programmes to increase customer spend, frequency and engagement
- Develop segmentation models using behavioural and transactional data
- Turn customer insight into actionable strategies for both marketing and sales teams
- Plan and execute multi‑channel CRM campaigns (email, automation, digital touchpoints)
- Own and improve automated customer journeys, testing and optimising performance
- Deliver personalised, data‑led customer experiences across all touchpoints
- Track and report on key metrics including retention, engagement and customer value
- Work closely with sales, marketing and tech teams to align CRM with wider business goals
What We're Looking For
- Experience in CRM, lifecycle or retention marketing
- Ideally experience in a B2B or trade‑focused environment
- Strong understanding of segmentation, automation and customer journeys
- Experience using CRM platforms such as HubSpot, Salesforce or Microsoft Dynamics
- Data‑driven mindset with the ability to turn insight into action
- Commercially aware with a focus on driving revenue and customer growth
- Confident working cross‑functionally with sales and technical teams
Why Join?
- Opportunity to shape and own the CRM function in a growing business
- High‑impact role with clear visibility across the organisation
- Backed by investment with strong growth plans
- Collaborative, fast‑paced environment with real opportunity to progress
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.
Customer Relationship Management Manager. Job in Birmingham LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
Join a dynamic and rapidly expanding company in Birmingham as a CRM Manager, where you will have the unique opportunity to shape the customer lifecycle strategy in a collaborative and fast-paced environment. With a strong focus on employee growth and inclusivity, this role offers clear visibility across the organisation and the chance to make a significant impact on customer engagement and revenue. Benefit from a supportive culture backed by private investment, ensuring long-term growth and development opportunities for all employees.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Manager. Job in Birmingham LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how you can optimise their customer lifecycle and drive growth using data-driven insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Customer Relationship Management Manager. Job in Birmingham LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the CRM Manager role. Highlight your experience in customer lifecycle management and any relevant tools you've used, like HubSpot or Salesforce. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can drive customer growth and retention. Be specific about your achievements and how they relate to the role.
Showcase Your Data Skills:Since this role is all about using data to inform decisions, make sure to include examples of how you've turned insights into actionable strategies. We love a data-driven mindset, so don’t hold back on those metrics!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like HubSpot or Salesforce. Brush up on how these tools can optimise customer journeys and drive engagement, as you'll want to impress them with your knowledge of their specific needs.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to inform your strategies in previous roles. Bring examples of segmentation models or campaigns you've executed that led to increased customer retention or revenue. This will demonstrate your data-driven mindset and ability to turn insights into action.
✨Understand the Customer Lifecycle
Familiarise yourself with the end-to-end customer lifecycle, from onboarding to reactivation. Be ready to share your thoughts on how you would optimise each stage and what strategies you would implement to enhance customer experiences across all touchpoints.
✨Cross-Functional Collaboration
Since this role involves working closely with sales and tech teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you align CRM initiatives with broader business goals, as this will show you're a team player who can drive results.
