At a Glance
- Tasks: Drive ecommerce growth by optimising digital shelf performance across major retailers.
- Company: Join a global consumer goods leader in beauty and lifestyle.
- Benefits: Competitive salary, bonus, full benefits, and hybrid work model.
- Other info: Opportunity to build a scalable ecommerce model and collaborate internationally.
- Why this job: Shape the future of ecommerce and make a real impact across EMEA.
- Qualifications: Experience in ecommerce and strong analytical skills required.
The predicted salary is between 50000 - 70000 £ per year.
Senior Ecommerce & Digital Shelf Manager, EMEA
Basingstoke - Hybrid (3 days in the office 2 WFH)
50,000 - 70,000 + bonus + full benefits
An exciting opportunity to join a global consumer goods business with a portfolio of leading brands across beauty, personal care and lifestyle categories, sold through major retailers and ecommerce platforms across EMEA. Ecommerce is a key growth priority, with increasing focus on digital shelf excellence, retailer search visibility, and online conversion across ecommerce retailers beyond Amazon. This role will play an important part in helping shape and scale that capability across Europe.
The Role
Reporting into the Head of Ecommerce EMEA, we are looking for a commercially minded ecommerce professional to help accelerate online performance across key retailers in EMEA. This role sits at the intersection of ecommerce, search visibility, digital shelf optimisation, and retailer performance. You will work closely with the country teams to identify areas of underperformance, implement high-impact improvements, and help scale a more structured approach across markets. The role has a particular focus on accelerating performance across strategic ecommerce retailers outside of Amazon, where there is significant opportunity to build capability and unlock growth. This is a hands-on role with genuine scope. You will be a key hire in this area, helping shape how ecommerce performance is improved across Europe.
Key Responsibilities
- Improve Digital Shelf Performance: Audit and optimise product visibility and performance across key retailers including Boots, Argos, Zalando, Bol, Coolblue, MediaMarkt and others. Analyse search visibility, content quality, traffic trends, and competitor activity. Identify quick wins and longer-term opportunities to improve ranking, conversion, and sales performance.
- Turn Insight into Action: Optimise titles, descriptions, imagery, and product content within retailer-specific requirements. Use data and tools such as SEMrush and Similarweb to prioritise activity. Build clear action plans focused on commercial impact.
- Build a Scalable Ecommerce Optimisation Model: Develop frameworks, templates, and best practices for digital shelf optimisation. Create a structured and repeatable way of improving ecommerce performance across retailers and markets. Help establish reporting and prioritisation processes.
- Deploy Across EMEA Markets: Partner with local teams across Germany, France, Netherlands, Nordics, Spain, and Italy. Support market teams in implementing recommendations and improving execution. Influence stakeholders through clear communication and collaborative ways of working.
- Help Shape Ecommerce Growth: Identify where effort and investment should be focused across retailers and categories. Support broader ecommerce growth initiatives and capability building across the business.
About You
You are analytical, commercially aware, and comfortable getting hands-on to solve problems. You enjoy turning insight into action and are motivated by delivering measurable results. You will come from an ecommerce, digital shelf, online trading, or retail media background, ideally within beauty, fashion, lifestyle, or consumer goods categories. You are curious about how brands perform online, naturally spot opportunities for improvement, and have the mindset to move quickly, take ownership, and follow things through.
Skills & Experience
Essential:
- Experience in ecommerce, digital shelf, or online retail performance roles.
- Strong analytical capability with confidence using data to identify opportunities.
- Experience working across ecommerce retailers outside of Amazon, including omnichannel retailers and pure-play ecommerce.
- Familiarity with SEO, onsite search optimisation, or ecommerce content optimisation.
- Strong organisational and prioritisation skills.
- Comfortable working cross-functionally across multiple markets and stakeholders.
Preferred:
- Experience within beauty, fashion, lifestyle, or consumer goods brands.
- Experience using tools such as SEMrush and Similarweb.
- Experience with PIM platforms such as Salsify.
Why Join?
This is an opportunity to help build and shape a growing ecommerce capability from the ground up. You will work closely with senior leadership, have visibility across multiple international markets, and play a key role in accelerating ecommerce growth across EMEA. For the right person, this role offers the chance to make a visible impact quickly and help define how ecommerce performance is approached across the organisation in the years ahead.
EMEA Ecommerce & Digital Shelf Lead — Growth & Optimisation in Basingstoke employer: United Cerebral Palsy of Georgia
Join a dynamic global consumer goods business in Basingstoke, where you will have the opportunity to shape and scale ecommerce capabilities across EMEA. With a strong focus on employee growth, a collaborative work culture, and a hybrid working model, this role offers competitive compensation, comprehensive benefits, and the chance to make a significant impact in the fast-paced world of digital retail. Embrace the challenge of driving online performance while enjoying a supportive environment that values innovation and results.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Ecommerce & Digital Shelf Lead — Growth & Optimisation in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Show them you know your stuff about digital shelf optimisation and how it impacts their growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in ecommerce can help them improve their online performance. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar faces!
We think you need these skills to ace EMEA Ecommerce & Digital Shelf Lead — Growth & Optimisation in Basingstoke
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in ecommerce and digital shelf optimisation, especially if you've worked with retailers outside of Amazon. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about ecommerce and how you can help shape our growth across EMEA. Be specific about your achievements and how they relate to the role.
Showcase Your Analytical Skills:Since this role is all about turning insights into action, make sure to highlight your analytical capabilities. Share examples of how you've used data to drive performance improvements in previous roles. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Ecommerce Stuff
Make sure you brush up on your knowledge of ecommerce trends, especially outside of Amazon. Familiarise yourself with key retailers mentioned in the job description like Boots and Zalando, and be ready to discuss how you can improve their digital shelf performance.
✨Data is Your Best Friend
Since this role requires strong analytical skills, come prepared with examples of how you've used data to drive decisions in previous roles. Be ready to talk about tools like SEMrush and Similarweb, and how you've leveraged them to optimise online performance.
✨Showcase Your Problem-Solving Skills
This position is all about turning insights into action. Think of specific instances where you've identified underperformance and implemented successful strategies. Highlight your hands-on approach and how you’ve made a measurable impact in past roles.
✨Collaboration is Key
You'll be working with various teams across EMEA, so demonstrate your ability to communicate effectively and work cross-functionally. Prepare examples of how you've influenced stakeholders and collaborated with different departments to achieve common goals.
