At a Glance
- Tasks: Create and manage engaging digital content for international markets, focusing on China and India.
- Company: Join Unite Students, a vibrant team dedicated to enhancing student experiences worldwide.
- Benefits: Enjoy 25 days holiday, a generous pension scheme, and health benefits for your wellbeing.
- Other info: Dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a creative team making a real impact in international student engagement.
- Qualifications: Fluent in Mandarin and English with experience in digital campaigns and content creation.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for an International Digital & Social Executive to join our Marketing team at Unite Students. Working closely with the International Marketing Manager, you’ll help deliver engaging digital and social content across key international markets, with a focus on China and India. From managing localised content and resident creators to supporting campaigns and partnerships, you’ll play an important role in growing our international brand presence and student engagement.
What You’ll Be Doing
- Support international digital and social campaigns across key markets.
- Create and localise content for platforms including WeChat, RedNote, Weibo, Douyin, Instagram, TikTok and Facebook.
- Manage resident content creators, including briefing, filming support and reposting content.
- Coordinate day‑to‑day activity with marketing agencies and brand partners.
- Support social listening and customer engagement activity.
- Monitor trends, emerging platforms and audience insights to drive innovation and performance.
- Track content and campaign performance to support ongoing optimisation.
What We’re Looking For In You
- Native Chinese speaker fluent in Mandarin and English, with strong understanding of the Chinese market.
- Experience managing digital and social campaigns across Chinese and international platforms.
- Strong copywriting, localisation and content creation skills, including video editing.
- Good understanding of social media trends, platform algorithms and audience engagement.
- Organised, proactive and confident managing multiple stakeholders and projects.
- Analytical mindset with the ability to use insights and data to improve performance.
- A collaborative and creative approach, aligned with our One Team culture.
What You’ll Get in Return
- A discretionary annual bonus so you can share in the company’s success.
- 25 days paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service.
- A generous pension scheme – employer contributions between 5% and 11% depending on how much you save.
- Various benefits to support your health and wellbeing, including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit you can share with family and friends.
- Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non‑birthing parents.
- Lots of other great benefits, including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more.
International Digital & Social Executive in Bristol employer: Unite Group plc
Unite Students is an exceptional employer that fosters a collaborative and creative work culture, making it an ideal place for those passionate about digital marketing in the international education sector. With a focus on employee wellbeing, generous benefits including a discretionary annual bonus, extensive holiday allowances, and a robust pension scheme, we prioritise our team's growth and success. Located in a vibrant environment, our commitment to innovation and engagement ensures that every team member can thrive while contributing to our mission of enhancing student experiences globally.
StudySmarter Expert Advice🤫
We think this is how you could land International Digital & Social Executive in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Unite Group plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Unite Group plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Unite Group plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Unite Group plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace International Digital & Social Executive in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Unite Group plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Unite Group plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Unite Group plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Unite Group plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Unite Group plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Unite Group plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
