At a Glance
- Tasks: Drive sales and marketing performance to maximise occupancy and revenue across multiple cities.
- Company: Join Unite Students, a leading provider in student accommodation.
- Benefits: Enjoy 25 days holiday, a generous pension scheme, and health benefits.
- Other info: Dynamic role with travel opportunities and excellent career growth potential.
- Why this job: Make a real impact on student living while developing your sales skills.
- Qualifications: Strong interpersonal skills and ability to coach teams for better performance.
The predicted salary is between 35000 - 45000 € per year.
Unite Students has an exciting opportunity for a Sales Specialist to support cities across our Midlands and North region. The Regional Commercial Specialist is responsible for driving sales and marketing performance to maximise occupancy and revenue across their region. Acting as the sales subject matter expert, the role plays a key part in executing the regional commercial strategy across multiple cities. This UK-market focused position ensures properties are correctly positioned and priced in line with demand and performance data. The role works closely with city teams to support tenancy mapping changes, improve processes, and drive overall sales effectiveness. A strong focus of the role is coaching, training, and developing on-site teams from a sales and commercial perspective, helping to build capability and improve performance across the region. This is a travel-required role, with regular visits to cities across the Midlands and North to support teams, review performance, and embed commercial best practice.
What You'll Be Doing
- Driving sales standards; quality sales over quantity sales, with business leading sales metrics
- Track sales performance across the regional portfolio, identifying trends, risks, and opportunities
- Maintain core reporting outputs including retention trackers, and operational sales dashboards
- Help enforce correct and timely operational responses for summer extensions, STL or Bridge bookings, using the request tracker
- Turn performance data into clear insights and actions for on-site teams and senior stakeholders
- Produce and distribute the weekly Sales Update for Operations, ensuring visibility of progress, priorities, and actions
- Translate regional commercial strategy into clear, practical direction for on-site teams, ensuring priorities and targets are understood and delivered consistently
- Provide cover for the Divisional Commercial Manager during periods of leave or absence
- Attend relevant meetings on behalf of the DCM when required and follow up on actions
- Support delivery of time-sensitive commercial tasks and stakeholder requests during cover periods
- Supporting the regional management to improve year on year occupancy, with realistic opportunities to increase income and occupancy
- Reviewing Competitor pricing and incentives to ensure we are appropriately priced
- Suggesting innovative ways to increase occupancy within cities in moving away from tried and tested methods
- Ensuring the City teams are keeping the properties up to the standard of expectation with show flat and customer journey reviews
- Working with Marketing team to ensure the city secures the necessary budget needed for in city initiatives within local marketing
- Ensuring each property has the latest and most intuitive marketing tools available to them
- Setting PPC percentage split across properties in line with sales need on a weekly basis
- Working with the Regional General Manager and the Management team to confirm the mapping for each building
- Daily visits to sites to ensure sales focus with team
- Weekly Management sales and operational meetings
- Meeting with University partners to discuss campaigns
- Prospecting all potential 3rd party partners, e.g. language schools, business schools etc.
- Sending University partners marketing collateral for Accommodation Offices
- Negotiating packages with University Partners
- Rolling out Summer Campaign to City team, supporting with the mapping and pricing
- Weekly STL Sales tracking
- Ensuring third-party billing is correct
- Supporting the Managers in their meetings with Group`s for Summer Deals and any backfill opportunities
- Exploring new initiatives to help bridge void rooms
- Supporting all recruitment in challenge properties to ensure the right candidates are chosen
- Attending regular City team talk monthly`s and giving sales updates
- Building a positive team environment
- Reviewing, approving and liaising with Revenue Team to action changes to room mapping in booking systems
What We're Looking For in You
- Strong stakeholder management and interpersonal skills to build relationships across all levels, internally and externally
- Ability to coach and mentor where necessary to drive performance
- Good attention to detail and ability to work across teams internally to support where necessary, including to provide regular reports
- Excellent time management skills, and the ability to manage multiple priorities
- Strong analytical skills and the ability to interpret data into meaningful reports
- Ability to think innovatively to drive new initiatives
What You'll Get in Return
- A discretionary annual bonus so you can share in the company`s success
- 25 days` paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service
- A generous pension scheme - employer contributions between 5% and 11% depending on how much you save
- Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends
- Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents
- Lots of other great benefits including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more!
Regional Commercial Specialist employer: Unite Foundation
Unite Students is an exceptional employer, offering a dynamic work environment that prioritises employee growth and development. As a Regional Commercial Specialist, you will benefit from a supportive culture that encourages innovation and collaboration across teams, alongside a comprehensive benefits package including generous holiday allowances, a robust pension scheme, and health and wellbeing initiatives. With opportunities for travel and engagement with diverse city teams, this role not only enhances your professional skills but also allows you to contribute meaningfully to the success of our properties across the Midlands and North.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Commercial Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. Focus on articulating your experiences and how they relate to the role of a Regional Commercial Specialist.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Regional Commercial Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Regional Commercial Specialist role. Highlight your sales experience and any relevant achievements that align with the job description. We want to see how you can drive sales performance in our Midlands and North region!
Show Off Your Analytical Skills:Since this role involves interpreting data and turning it into actionable insights, be sure to showcase your analytical skills. Include examples of how you've used data to improve sales or marketing strategies in previous roles. We love a good data-driven story!
Demonstrate Your Coaching Ability:As a key part of this role is coaching and developing on-site teams, share any experiences where you've successfully trained or mentored others. We’re looking for someone who can inspire and uplift their team, so let that shine through in your application!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you're keen and ready to jump into the process with us!
How to prepare for a job interview at Unite Foundation
✨Know Your Numbers
As a Regional Commercial Specialist, you'll need to demonstrate your analytical skills. Brush up on key sales metrics and performance data relevant to the role. Be ready to discuss how you've used data to drive sales in previous positions.
✨Showcase Your Coaching Skills
This role involves coaching and mentoring on-site teams. Prepare examples of how you've successfully trained others or improved team performance in the past. Highlight your interpersonal skills and ability to build relationships across different levels.
✨Understand the Market
Familiarise yourself with the current market trends in the Midlands and North regions. Research competitors' pricing strategies and be prepared to suggest innovative ideas for increasing occupancy. This shows you're proactive and understand the commercial landscape.
✨Be Ready to Discuss Strategies
Think about how you would translate regional commercial strategies into actionable plans for on-site teams. Prepare to discuss specific strategies you've implemented before and how they led to improved sales performance. This will demonstrate your strategic thinking and practical approach.
