At a Glance
- Tasks: Drive sales and marketing performance to maximise occupancy and revenue across multiple cities.
- Company: Join Unite Students, a leading provider in student accommodation.
- Benefits: Enjoy 25 days' holiday, a generous pension scheme, and health benefits.
- Other info: Dynamic role with travel opportunities and excellent career growth potential.
- Why this job: Make a real impact by coaching teams and driving innovative sales strategies.
- Qualifications: Strong interpersonal skills and ability to analyse data for actionable insights.
The predicted salary is between 35000 - 45000 £ per year.
Unite Students has an exciting opportunity for a Sales Specialist to support cities across our Midlands and North region. The Regional Commercial Specialist is responsible for driving sales and marketing performance to maximise occupancy and revenue across their region. Acting as the sales subject matter expert, the role plays a key part in executing the regional commercial strategy across multiple cities. This UK-market focused position ensures properties are correctly positioned and priced in line with demand and performance data.
The role works closely with city teams to support tenancy mapping changes, improve processes, and drive overall sales effectiveness. A strong focus of the role is coaching, training, and developing on-site teams from a sales and commercial perspective, helping to build capability and improve performance across the region. This is a travel-required role, with regular visits to cities across the Midlands and North to support teams, review performance, and embed commercial best practice.
What You'll Be Doing
- Driving sales standards; quality sales over quantity sales, with business leading sales metrics
- Track sales performance across the regional portfolio, identifying trends, risks, and opportunities
- Maintain core reporting outputs including retention trackers, and operational sales dashboards
- Help enforce correct and timely operational responses for summer extensions, STL or Bridge bookings, using the request tracker
- Turn performance data into clear insights and actions for on-site teams and senior stakeholders
- Produce and distribute the weekly Sales Update for Operations, ensuring visibility of progress, priorities, and actions
- Translate regional commercial strategy into clear, practical direction for on-site teams, ensuring priorities and targets are understood and delivered consistently
- Provide cover for the Divisional Commercial Manager during periods of leave or absence
- Attend relevant meetings on behalf of the DCM when required and follow up on actions
- Support delivery of time-sensitive commercial tasks and stakeholder requests during cover periods
- Supporting the regional management to improve year on year occupancy, with realistic opportunities to increase income and occupancy
- Reviewing Competitor pricing and incentives to ensure we are appropriately priced
- Suggesting innovative ways to increase occupancy within cities in moving away from tried and tested methods
- Ensuring the City teams are keeping the properties up to the standard of expectation with show flat and customer journey reviews
- Working with Marketing team to ensure the city secures the necessary budget needed for in city initiatives within local marketing
- Ensuring each property has the latest and most intuitive marketing tools available to them
- Setting PPC percentage split across properties in line with sales need on a weekly basis
- Working with the Regional General Manager and the Management team to confirm the mapping for each building
- Daily visits to sites to ensure sales focus with team
- Weekly Management sales and operational meetings
- Meeting with University partners to discuss campaigns
- Prospecting all potential 3rd party partners, e.g. language schools, business schools etc.
- Sending University partners marketing collateral for Accommodation Offices
- Negotiating packages with University Partners
- Rolling out Summer Campaign to City team, supporting with the mapping and pricing
- Weekly STL Sales tracking
- Ensuring third-party billing is correct
- Supporting the Managers in their meetings with Group`s for Summer Deals and any backfill opportunities
- Exploring new initiatives to help bridge void rooms
- Supporting all recruitment in challenge properties to ensure the right candidates are chosen
- Attending regular City team talk monthly`s and giving sales updates
- Building a positive team environment
- Reviewing, approving and liaising with Revenue Team to action changes to room mapping in booking systems
What We're Looking For in You
- Strong stakeholder management and interpersonal skills to build relationships across all levels, internally and externally
- Ability to coach and mentor where necessary to drive performance
- Good attention to detail and ability to work across teams internally to support where necessary, including to provide regular reports
- Excellent time management skills, and the ability to manage multiple priorities
- Strong analytical skills and the ability to interpret data into meaningful reports
- Ability to think innovatively to drive new initiatives
What You'll Get in Return
- A discretionary annual bonus so you can share in the company`s success
- 25 days` paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service
- A generous pension scheme - employer contributions between 5% and 11% depending on how much you save
- Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends
- Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents
- Lots of other great benefits including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more!
Regional Commercial Specialist in London employer: Unite Foundation
Unite Students is an exceptional employer, offering a dynamic work environment that fosters professional growth and development. As a Regional Commercial Specialist, you will benefit from a supportive culture that prioritises coaching and collaboration, alongside a comprehensive benefits package including generous holiday allowances, a robust pension scheme, and health and wellbeing initiatives. With opportunities to travel across the Midlands and North, you'll play a pivotal role in driving sales performance while enjoying a rewarding career in a thriving sector.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Commercial Specialist in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Commercial Specialist at Unite Foundation, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Unite Foundation. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Commercial Specialist. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Commercial Specialist in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Unite Foundation:When writing your cover letter, make sure to tailor your message specifically for Unite Foundation. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Unite Foundation
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Unite Foundation that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Unite Foundation that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Unite Foundation’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
