At a Glance
- Tasks: Drive sales and marketing to maximise occupancy in challenging cities.
- Company: Join Unite Students, the UK's leading student accommodation provider.
- Benefits: Enjoy 25 days holiday, a generous pension scheme, and health benefits.
- Why this job: Make a real impact on student living experiences while developing your career.
- Qualifications: Strong interpersonal skills and ability to think innovatively.
- Other info: Be part of an inclusive culture that values individuality and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
The City Sales Specialist is responsible for driving sales and marketing performance to maximise occupancy and the highest income possible in our most challenging cities. The City Sales Specialist will be the sales expert of the sector within each city, and will be required to execute the individual city sales strategy in our challenge cities.
What You’ll Be Doing
- Driving sales standards; quality sales over quantity sales, with business leading sales metrics.
- Supporting the city management to improve year on year occupancy, with realistic opportunities to increase income and occupancy.
- Delivering sales training as needed and supporting additional cities as required.
- Reviewing competitor pricing and incentives to ensure we are appropriately priced.
- Suggesting innovative ways to increase occupancy within cities in moving away from tried and tested methods.
- Ensuring the City teams are keeping the properties up to the standard of expectation with show flat and customer journey reviews.
- Working with the Marketing team to ensure the city secures the necessary budget needed for in city initiatives within local marketing.
- Ensuring each property has the latest and most intuitive marketing tools available to them.
- Setting PPC percentage split across properties in line with sales need on a weekly basis.
- Planning and attending Accommodation Fairs and University Open Days.
- Working with Area General Manager and City Management to confirm the mapping for each building.
- Daily visits to sites to ensure sales focus with team.
- Weekly City Management sales and operational meetings and Fortnightly Supervisor Meetings to review sales.
- Meeting with University partners to discuss campaigns and prospecting all potential 3rd party partners, e.g. language schools, business schools etc.
- Sending University partners marketing collateral for Accommodation Offices.
- Negotiating packages with University Partners and rolling out Summer Campaign to City team, supporting with the mapping and pricing.
- Supporting the City Managers in their meetings with Group’s for Summer Deals and any backfill opportunities.
- Exploring new initiatives to help bridge void rooms.
- Supporting all recruitment in challenge properties to ensure the right candidates are chosen.
- Attending regular City team talk monthly’s and giving sales updates.
What We’re Looking for in You
- Strong stakeholder management and interpersonal skills to build relationships across all levels, internally and externally.
- Ability to coach and mentor where necessary to drive performance.
- Good attention to detail and ability to work across teams internally to support where necessary, including to provide regular reports.
- Excellent time management skills, and the ability to manage multiple priorities.
- Strong analytical skills and the ability to interpret data into meaningful reports.
- Ability to think innovatively to drive new initiatives.
What You’ll Get in Return
- A discretionary annual bonus so you can share in the company’s success.
- 25 days’ paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service.
- A generous pension scheme - employer contributions between 5% and 11% depending on how much you save.
- Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends.
- Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents.
- Lots of other great benefits including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more!
About Unite Students
Founded in 1991, Unite Students is the UK’s leading provider of purpose-built student accommodation. You can find us in 23 leading university towns and cities, with 70,000 students calling US home! We are driven by our values, culture, and a commitment to develop diverse and inclusive teams, filled with positive energy and new ideas.
Instinctive inclusion. We know that to create and maintain a happy healthy organisation, we have to work hard to ensure inclusion isn’t just what we do but who we are. People make Unite Students. Employees, students and neighbours all contribute to building environments where we can all thrive.
Room for Everyone. We’re proud to be an employer that embraces individuality, and we’re passionate about building inclusive teams. We focus on creating a collaborative culture where you can be you, where your voice is heard, and where you can truly belong. We take great pride in being rated Gold Investors in People and are constantly striving to provide the highest standard of learning and development opportunities and professional pathways for our people.
Building a home for success, for both our employees and students, requires exceptional people with a passion for creating room for everyone, doing what’s right, keeping US safe, and raising the bar. Join us as we build better experiences for students that live with us.
City Sales Specialist employer: Unite Foundation
Contact Detail:
Unite Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land City Sales Specialist
✨Tip Number 1
Network like a pro! Attend industry events, university open days, and accommodation fairs to meet potential employers and make connections. Don’t be shy; introduce yourself and share your passion for sales and marketing!
✨Tip Number 2
Show off your analytical skills! Prepare to discuss how you can interpret data to drive sales performance. Bring examples of how you've used data in the past to make informed decisions and improve occupancy rates.
✨Tip Number 3
Be ready to think outside the box! Employers love innovative ideas, so come armed with suggestions on how to increase occupancy and improve sales strategies. Show them you’re not just about following the tried and tested methods.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Unite Students.
We think you need these skills to ace City Sales Specialist
Some tips for your application 🫡
Show Your Sales Savvy: When you're writing your application, make sure to highlight your sales experience and any innovative strategies you've used in the past. We want to see how you can drive occupancy and income in challenging cities!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that match the City Sales Specialist role. We love seeing candidates who take the time to connect their background with our needs.
Be Data-Driven: Since analytical skills are key for this role, include examples of how you've interpreted data to make decisions or improve sales performance. Show us your ability to turn numbers into meaningful insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at Unite Foundation
✨Know Your City Inside Out
Before the interview, make sure you research the specific city you'll be working in. Understand its unique challenges and opportunities in terms of occupancy and sales. This will show your potential employer that you're not just a sales expert but also someone who is genuinely invested in the success of that particular location.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive sales in previous roles. Bring examples of reports or metrics you've worked with, and explain how you interpreted that data to make informed decisions. This will demonstrate your strong analytical skills and your ability to turn numbers into actionable strategies.
✨Demonstrate Stakeholder Management
Think of examples where you've successfully built relationships with various stakeholders. Whether it's internal teams or external partners like universities, be ready to share how you navigated those relationships to achieve sales goals. This will highlight your interpersonal skills and your ability to work collaboratively.
✨Innovative Thinking is Key
Prepare to discuss innovative ideas you've implemented in past roles to increase occupancy or improve sales. The company values creativity, so think outside the box and be ready to suggest fresh approaches that could benefit the city you're applying for. This will show that you're not just following tried and tested methods but are eager to explore new avenues.