The Role
The Integrated Campaign Manager for Professional & Business Services is responsible for planning, executing and optimising multi-channel, multi-region marketing campaigns that drive awareness, engagement, pipeline and revenue across the Professional and Business Services segments.
You will own the end-to-end campaign lifecycle, partnering closely with Product Marketing, Field Marketing, Digital Marketing, the Creative team, Business Development, Customer Success and Sales to deliver compelling buyer journeys that resonate with key decision-makers including CFOs, COOs, Managing Partners, Practice Leaders, Finance Directors and IT stakeholders.
Working within Unit4’s integrated campaign model, you will translate market insights into impactful content campaigns that address industry and persona challenges such as margin pressure, resource utilisation, M&A integration, project profitability, AI adoption and operational efficiency.
Key Responsibilities
Campaign Strategy & Planning
- Develop and execute integrated campaign plans aligned to Unit4’s growth objectives within Professional & Business Services.
- Build audience-centric campaign strategies based on market trends, customer insights and competitive intelligence.
- Define campaign objectives, messaging frameworks, content requirements and success metrics.
- Create quarterly and annual campaign roadmaps aligned with business priorities and revenue targets.
Integrated Campaign Execution
- Manage the development and delivery of multi-channel, campaigns, creating content that resonates and is delivered across web, email, social media, digital advertising, webinars, analyst programmes, PR, events, ABM initiatives and customer advocacy programmes.
- Coordinate campaign activity across global and regional teams to ensure a consistent customer experience.
- Partner with Creative, Content and Digital teams to produce engaging assets that support the buyer journey.
Sales & Business Development Alignment
- Work closely with Sales and Business Development leadership to align campaigns with target accounts, pipeline priorities and territory plans.
- Develop campaign assets, toolkits, messaging guides and activation plans to support field execution.
- Support regional teams to ensure effective lead management, campaign attribution and handoff processes to maximise conversion and pipeline impact.
Vertical Market Expertise
- Become a recognised go-to-market expert in the Professional & Business Services sector.
- Understand key industry and persona challenges including project profitability, resource utilisation, cash-flow management, service delivery efficiency, growth through acquisition, digital transformation and AI adoption.
- Collaborate with Product Marketing & PR agency to create compelling thought leadership and industry-specific narratives.
Performance Management
- Monitor and analyse campaign performance across the funnel.
- Full campaign budget management
- Track key metrics including engagement, Marketing Qualified Opportunities (MQOs), pipeline contribution, influenced revenue and ROI.
- Use data and insights to optimise campaign effectiveness and inform future planning.
- Present results and recommendations to marketing and business stakeholders.
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Integrated Campaign Manager London, United Kingdom employer: UNIT4 NV
UNIT4 NV is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong focus on employee growth, we offer extensive training and development opportunities, ensuring our team members are equipped to excel in their roles. Our commitment to leveraging cutting-edge AI technology not only enhances customer performance but also empowers our employees to make a meaningful impact in their careers.
