Field Marketing Executive (Demand Generation)

Unisys is a global technology solutions company that powers breakthroughs for the world’s leading organizations. We specialize in delivering secure, cutting‑edge digital platforms, cloud and infrastructure services, enterprise computing, and business process solutions. With a legacy of innovation and a forward‑thinking mindset, Unisys helps clients across industries—from government to financial services—to transform their operations and achieve mission‑critical outcomes.

Responsible for designing, executing, and optimizing integrated marketing programmes that create and accelerate pipeline for UK and broader EMEA sales teams. The role focuses on account‑based marketing (ABM), field marketing event execution and measurement, and rigorous lead and pipeline analysis using Salesforce, Power BI and other tools to improve lead generation, pipeline quality and closed‑won revenue.

Key Responsibilities

• Plan, execute and optimise UK and EMEA‑focused demand‑generation and ABM campaigns, with a heavy emphasis on in‑person and virtual events (industry conferences, executive roundtables, webinars, partner events) to drive qualified pipeline.
• Support ABM programmes by building targeted account lists, designing account‑specific journeys and partnering with sales to deliver personalised outreach and experiences for priority accounts.
• Own the end‑to‑end field marketing event lifecycle for the UK market, including audience selection, invitations, registrations, on‑site/virtual experience and structured post‑event follow‑up and nurture.
• Build, maintain and optimise campaign structures in Salesforce and the marketing automation platform to ensure accurate attribution, tracking and consistent measurement across ABM, field and digital programmes.
• Analyse campaign, ABM and event performance using Salesforce reports and dashboards, as well as Power BI and other analytics tools, to identify trends, surface insights and recommend optimisations.
• Own lead and pipeline reporting for designated UK/EMEA programmes, including regular views of lead volume, conversion rates, pipeline creation and influenced/attributed revenue.
• Monitor funnel performance (leads, MQLs, SALs, SQLs, opportunities) for UK and EMEA stakeholders and recommend data‑driven optimisations to improve conversion rates and velocity.
• Partner closely with UK sales and account teams to align on target accounts, territories, ABM plays and follow‑up motions, ensuring clear SLAs, feedback loops and shared KPIs.
• Collaborate with field marketing and global campaign teams to adapt global plays for the UK and key EMEA markets, ensuring events and ABM activities are integrated into broader campaign motions (pre‑event promotion, content strategy and post‑event nurture).
• Maintain high standards of data quality in Salesforce and marketing systems, including accurate campaign membership, lead source, account/territory alignment and contact data.
• Support A/B testing and experimentation across channels (email, landing pages, event formats, offers, account‑specific tactics) and document learnings and best practices for reuse across EMEA.

You will be successful in this role if you have

• Experience in B2B demand generation, ABM or field marketing with a strong focus on events and campaign execution in the UK market.
• Hands‑on experience with Salesforce for campaign, ABM and pipeline analysis, plus experience with at least one marketing automation platform (e.g. Marketo, Eloqua, HubSpot).
• Proven ability to build and interpret reports and dashboards in Salesforce and analytics tools (e.g. Power BI), and to translate insights into concrete campaign, ABM and event optimisations.
• Strong organisational skills with the ability to manage multiple events, campaigns and stakeholder groups simultaneously and meet deadlines.
• Excellent written and verbal communication skills, comfortable working directly with sales, account teams and senior stakeholders.
• Knowledge of UK data privacy best practices and consent management for B2B marketing.

Preferred Qualifications

• Experience in enterprise technology or SaaS marketing.
• Familiarity with additional analytics or sales engagement tools (e.g. Tableau, Salesloft, Outreach) to deepen insight into performance and follow‑up quality.
• Experience supporting account‑based or account‑cluster programmes in the UK and EMEA.

Core Competencies

• Data‑driven and detail‑oriented, with a strong focus on measurement, reporting and continuous improvement.
• Excellent stakeholder management and collaboration skills across marketing, sales, operations and analytics teams.
• Proactive problem‑solver who can identify issues in data, process or execution and recommend practical solutions.
• Comfortable operating in a fast‑paced, matrixed environment while maintaining high standards of quality and accountability to shared metrics.

Benefits

• Pension
• Life Assurance
• Private Medical Option for private dental
• International work opportunities abroad for all employees
• Wellbeing & Employee Assistance Program – confidential mental health support
• Solid qualification‑, performance‑ and competence‑based remuneration model, attractive pension scheme and various allowances
• Bonus/referral/incentive/recognition programmes

Unisys is proud to be an equal‑opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, colour, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law. This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers.