At a Glance
- Tasks: Lead sales strategies and manage client relationships for exciting events at a vibrant venue.
- Company: Join Broadwick, a dynamic company redefining cultural experiences in London.
- Benefits: Enjoy profit sharing, paid overtime, discounts, and professional development opportunities.
- Other info: Diverse and inclusive workplace with a focus on creativity and collaboration.
- Why this job: Be part of a passionate team creating unforgettable events in a stunning venue.
- Qualifications: 4+ years in event sales, strong communication skills, and a knack for building relationships.
The predicted salary is between 45000 - 55000 £ per year.
- Home Jobs Senior Sales and Events Manager - Exhibition White City
- Senior Sales and Events Manager - Exhibition White City
Role
Senior Sales and Events Manager
Reports into
Deputy Head of Space
Location
Exhibition White City, London
Contract Type
Full Time, Permanent (42.5 hours per week)
Who we are
Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences.
We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers.
Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of spaces that includes Printworks London, Depot Mayfield Manchester, Magazine London and Landing Forty Two.
Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.
Our team and space
Exhibition White City and Broadwick Spaces is home to a passionate and dedicated team of event professionals who take immense pride in delivering world-class events in exceptional venues.
Our goal is to create unforgettable experiences that leave a lasting impact on the thousands of guests we welcome.
We are a close-knit team driven by excellence, working in a dynamic environment surrounded by like-minded, committed individuals.
Exhibition White City is an impeccably restored Grade II listed hybrid space situated in the heart of West London.
Blending heritage, design and culture under one roof, the venue offers a fully flexible event space for awards dinners, conferences, parties, brand launches, filming, exhibitions and music shows.
The space has been open since March 2025 and is now entering an exciting phase of growth as it prepares for a very busy year ahead.
It is crucial that we keep up with this momentum by continuing to build up our client base, keep exposing Exhibition White City as a culturally significant destination and driving the sales for all different event types at the venue.
What we’re looking for
We’re looking for a talented Senior Sales and Events Manager to deliver and execute our sales strategy in collaboration with the Deputy Head of Space at Exhibition White City.
This person will lead on the day-to-day handling and conversion of incoming enquiries while executing sales strategies for growth across their spaces.
They will be accountable for the sales performance targets and KPI’s for the space.
The Senior Sales & Events Manager will take ownership of driving commercial performance for the space.
They will lead on the day-to-day handling and conversion of incoming enquiries, prioritise client relationship management, all while executing sales strategies, including proactive sales initiatives, to foster growth.
What you’ll be responsible for
- Successfully delivering the sales strategies with the support of the Deputy Head of Space including:
- diary management
- identifying new events, opportunities, and markets
- data recording via CRM software
- business development and proactive sales
- relationship management
- marketing initiatives
- Ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business.
- Ensuring the highest standards of sales operations for the spaces are met.
- Working with the line manager to deliver proactive sales strategies and tactics that best support the long and short term sales performance of the space.
- Managing the conversion and negotiation of all contracts, taking ownership of key high-value clients and supporting the delivery of complex, multi-faceted events as required.
- Carrying out site visits with clients at every opportunity, accurately explaining the spaces and options for various events, including our suppliers, as well as logistics relating to install and derig.
- Attending networking events, exhibitions and other promotional activities as and when required to actively promote your spaces and other spaces in our Spaces portfolio.
- Sell in our suppliers and partners at every opportunity, ensuring we are maximising revenue opportunities, enhancing the client experience, and strengthening long-term commercial partnerships.
- Marketing
- Ensuring marketing strategies are delivered and targets and that KPIs are constantly monitored based on metrics adopted across the business.
- Ensuring the highest standard of marketing operations.
- Ensuring you act as brand guardian and grow the brands across your space.
- Finance
- Ensuring compliance with Broadwick group policies, procedures and metrics across the spaces.
- Raising event invoices when required, pre and post event, including chasing late invoices/debt management.
Working alongside the operations team to ensure all events are fully reconciled within 2 weeks post event.
- Providing reports to the line manager when required.
- Operations
- Working with the operations team to ensure compliance with Broadwick group policies, procedures and metrics across the spaces.
- Working alongside the operations team to ensure the customer journey, from initial enquiry through to client de-brief, is always followed for every event.
- Team
- Supporting the line manager on sales recruitment for the team.
- Creating a work environment that aligns with Broadwick values and principles.
- Communicating your training needs and actively participating in your own development in line with the line manager’s expectations.
- Other
- There may be a requirement to support on the delivery of events taking place at the venue or other Spaces.
- Carrying out ad hoc duties when required to.
You’ll need to have
- A proven track record of contributing and delivering business strategies for complex, multifaceted venues.
- At least 4 years of experience working within an event venue sales team or similar.
- Be a commercially minded sales professional with the confidence and expertise to secure and deliver business across a broad range of event formats, including corporate celebrations, product launches, brand-led activations, public ticketed events, awards ceremonies, conferences, exhibitions, and hybrid event concepts that combine multiple event types.
- Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets and writing sales strategies.
- Demonstrable knowledge of the local venue market and key venue finding agents.
- Ability to work with clients on all levels and with all areas of the business. With a specific ability to stay calm and focused under pressure.
- Experience of delivering a sales budget, P+Ls and financial reports in conjunction with finance teams.
- Strong understanding of how to intelligently collaborate with marketing, brand and venue leaders to deliver evidence based marketing strategies.
- Ability to manage and monitor targets and KPIs.
- Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking.
- Exceptional commercial acumen demonstrated through the alignment of business mission, strategies and objectives.
- An open, honest communication style.
- Endless positivity, and a proactive approach to your work.
- Excellent communication skills - you need to be great at communication to a wide range of people.
- Proficient in the use of Mac computers, G-Suite and Microsoft Office packages.
Nice to have
- Proficient in the use of Hubspot or other similar CRM software.
- Proficient in the use of Event Works or other similar diary management software.
- Proficient in the use of Monday. com.
- Previous experience in event operations.
What we offer
- Discretionary profit sharing scheme.
- Paid overtime.
- Social events and free tickets to our live events.
- Other discounts including 50% off drinks and 20% off food at Corner Corner.
- Employee Assistance Programme (EAP).
- Other schemes including Season Ticket Loan, Cycle to Work, Optical Care and Referral Scheme.
- Training and professional development opportunities.
- An inclusive, collaborative and creative working environment.
At Broadwick, we are dedicated to cultivating a diverse and inclusive environment that empowers all individuals to reach their full potential.
We strongly encourage applicants from all cultures and backgrounds to apply, as we believe in the strength of a diverse and vibrant team.
- Unique Venues of London Henwood House Henwood Ashford TN24 8DH
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Senior Sales and Events Manager - Exhibition White City in London employer: Unique Venues of London
As a leading employer in the cultural sector, London Museum offers an inspiring work environment where creativity and passion for heritage thrive. With a commitment to employee development, you will have access to numerous growth opportunities while working in the heart of London, surrounded by iconic landmarks. Join us to be part of a dynamic team that values collaboration and innovation in delivering exceptional events.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales and Events Manager - Exhibition White City in London
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Unique Venues of London as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Unique Venues of London and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Unique Venues of London’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Senior Sales and Events Manager - Exhibition White City in London
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Unique Venues of London, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Unique Venues of London, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Unique Venues of London.
How to prepare for a job interview at Unique Venues of London
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Unique Venues of London offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Unique Venues of London but also helps you get a feel for whether you’d thrive in that environment.
