At a Glance
- Tasks: Lead marketing strategies and collaborate with global partners to drive brand success.
- Company: Dynamic company at the forefront of the toy and consumer electronics market.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a fast-paced environment.
- Why this job: Join a vibrant team and make a real impact in the marketing world.
- Qualifications: Experience in marketing strategy and strong communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
Based at: Hartnoll Business Centre, Tiverton
Hours of work: 08.30 – 17.30
Days: 5 days a week
Job Responsibilities:
- Telephone, email and video conference communication with all Razor appointed Distributors and retail partners.
- Gather marketing actions and activities from all partners, evaluate and report.
- Advise, guide and implement plans based on “Razor standards” utilising collateral and assets as provided from Razor FTP site and other locations.
- Communicate with VP Global Marketing in the USA to align marketing activities and campaigns.
- Manage all razor.com EMEA website presence and create a minimum standards plan to ensure best practice for all sites.
- Create a detailed plan of existing retail landscape per territory from distributor communication.
- Work with sales to develop opportunities with distributors (or direct) to establish new retail partnerships.
- Construct robust communication channels, cultivate strong relationships with all collaborators and partners, and drive the internal flow of information across multiple Global and European divisions to secure stakeholder alignment up to executive level.
- Assemble collateral packs from FTP site on demand from direct partners if partners don’t have access to FTP.
- Establish and execute an effective European go-to-market strategy aligned to requirements from the sales team.
- Management of all Amazon European Websites together with content, videos, listings.
- Formulate performance metrics and launch criteria to support partners in their local launch planning and evaluation.
- Define the appropriate mix of product USPs to drive conversion and maximise revenue.
- Distil product USPs into local marketing communication to adapt into consumer language and execute across retail touch points.
- Drive/manage the implementation of Razor display solutions (funded by distributors).
- Drive/manage the implementation of catalogue/print advertising (funded by distributors).
- Drive/manage the implementation of Razor presence in all major online/e-retail outlets within the EMEA territories in conjunction with the established distributors.
- Evaluate the performance of retail store and digitally executed initiatives and make recommendations to improve ROI.
- Identify partners' best practice, educate others and support adoption across markets.
- Evaluation of competitor and benchmark brand/product, retail marketing activity to ensure Razor continues to lead the consumer shopping experience across retail and digital touch points.
- Reporting of key insights to Global, European and local marketing teams.
- Collaborate with contracted digital marketing agency Crowd and share all reported results both internally and externally.
- Access to all marketing collateral to share assets as required and assemble and share packs of data on demand.
Requirements:
- A proven ability to formulate and deliver go-to-market strategies by understanding the situational challenges of international markets.
- Strong presentation and communication skills, with a confident ability to present strategic and operational direction at an executive level at local management level.
- Acquire knowledge of European retail and trade channels within Toy, CE, Auto, online and other relevant channels.
- Knowledge of go-to-market disciplines to support partners & retailers pre-launch & post-launch.
Marketing Manager in Tiverton employer: UNIQUE MARKETING LIMITED
At Razor, we pride ourselves on being an exceptional employer, offering a dynamic work environment at our Hartnoll Business Centre in Tiverton. Our culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth and development while working closely with global teams. With a focus on employee well-being and a commitment to excellence, we ensure that our Marketing Manager will thrive in a supportive atmosphere that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Tiverton
✨Tip Number 1
Networking is key! Get out there and connect with people in the industry. Attend marketing events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Don’t underestimate the power of social media. Use platforms like LinkedIn to showcase your expertise and connect with potential employers. Share insights about marketing trends or your thoughts on Razor’s strategies to get noticed!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to Razor’s goals. Show them you’re not just another candidate!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Razor team. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Manager in Tiverton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with go-to-market strategies and any relevant communication skills that align with our job description.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've successfully managed marketing activities and built strong relationships in previous positions.
Showcase Your Communication Skills:Since this role involves a lot of communication, make sure to demonstrate your strong presentation and communication skills in your application. Use clear and concise language to convey your ideas.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at UNIQUE MARKETING LIMITED
✨Know Your Market
Before the interview, dive deep into the European retail landscape, especially in the toy and consumer electronics sectors. Familiarise yourself with current trends, key players, and Razor's position within the market. This knowledge will help you demonstrate your understanding of the situational challenges and how you can contribute to the company's go-to-market strategies.
✨Showcase Your Communication Skills
Since strong communication is crucial for this role, prepare to discuss examples where you've successfully managed relationships with partners or stakeholders. Think about times when you had to present strategic ideas at an executive level and be ready to articulate those experiences clearly during the interview.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or scenarios. Practice articulating your thought process on formulating marketing actions based on Razor standards and how you would evaluate and report on these activities. This will show your analytical skills and ability to think on your feet.
✨Demonstrate Your Digital Savvy
With a focus on managing online presence, be prepared to discuss your experience with digital marketing strategies, particularly in e-commerce. Highlight any past successes with Amazon or other online platforms, and be ready to share how you would drive Razor's digital initiatives across EMEA territories.
