At a Glance
- Tasks: Lead marketing strategies and build partnerships across Europe for a leading tech brand.
- Company: Join a dynamic team at Razor, a top player in the tech industry.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a fast-paced environment.
- Why this job: Make an impact in the tech world while collaborating with global teams.
- Qualifications: Experience in marketing and strong communication skills are essential.
The predicted salary is between 49500 - 60500 £ per year.
- Based at : Hartnoll Business Centre, Tiverton
- Days – 5 days a week
- Job Responsibilities as a Marketing Manager
- Telephone, email and video conference communication with all Razor appointed Distributors and retail partners
- Gather marketing actions and activities from all partners, evaluate and report
- Advise , guide and implement plans based on “Razor standards” utilising collateral and assets as provided from Razor FTP site and other locations
- Communicate with VP Global Marketing in the USA to align marketing activities and campaigns
- Mange all razor. com EMEA website presence and create a minimum standards plan to ensure best practise for all sites
- Create a detailed plan of existing retail landscape per territory from distributor communication
- Work with sales to develop opportunities with distributors (or direct) to establish new retail partnerships
- To succeed in this role you will need to construct robust communication channels, cultivate strong relationships with all collaborators and partners, and drive the internal flow of information across multiple Global and European divisions to secure stakeholder alignment up to executive level.
- Assemble collateral packs from FTP site on demand from direct partners if partners don’t have access to FTP
- Establish and execute an effective European go-to-market strategy aligned to requirements from the sales team
- Management of all Amazon European Websites together with content, videos, listings
- Formulate performance metrics and launch criteria to support partners in their local launch planning and evaluation.
- Define the appropriate mix of product USPs to drive conversion and maximise revenue.
Distil product USPs into local marketing communication to adapt into consumer language and execute across retail touch points.
- Drive / manage the implementation of Razor display solutions (funded by distributors)
- Drive / manage the implementation of catalogue / print advertising (funded by distributors)
- Drive / manage the implementation of Razor presence in all major online/e-retail outlets within the EMEA territories in conjunction with the established distributors
- Evaluate the performance of retail store and digitally executed initiatives and make recommendations to improve ROI.
- Identify partners best practice, educate others and support adoption across markets.
- Evaluation of competitor and benchmark brand/product, retail marketing activity to ensure Razor continues to lead the consumer shopping experience across retail and digital touch points.
- Reporting of key insights to Global, European and local marketing teams
- You will be given full access to all marketing activity both past, current and planned to be able to share relevant data /metrics/results with partners on demand
- Collaborate with contracted digital marketing agency Crowd and share all reported results both internally and externally
- You will have access to all marketing collateral to be able to share assets as required and assemble and share packs of data on demand
As a Marketing Manager you will have to have
A proven ability to formulate and deliver go-to-market strategies by understanding the situational challenges of international markets.
Strong presentation and communication skills, with a confident ability to present strategic and operational direction at an executive level at local management level.
Acquire knowledge of European retail and trade channels within Toy, CE, Auto, online and other relevant channels
Knowledge of go-to-market disciplines to support partners & retailers pre-launch & post launch
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European Marketing Manager – GTM & Retail Partnerships in Tiverton employer: UNIQUE MARKETING LIMITED
As a European Marketing Manager at Razor, you will thrive in a dynamic and collaborative environment located in the heart of Tiverton. The company fosters a culture of innovation and teamwork, offering ample opportunities for professional growth and development while ensuring a healthy work-life balance. With access to cutting-edge marketing resources and a commitment to excellence, Razor stands out as an exceptional employer dedicated to empowering its employees to achieve meaningful results.
StudySmarter Expert Advice🤫
We think this is how you could land European Marketing Manager – GTM & Retail Partnerships in Tiverton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UNIQUE MARKETING LIMITED and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UNIQUE MARKETING LIMITED are looking for.
✨Leverage Social Media
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✨Attend Industry Events
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We think you need these skills to ace European Marketing Manager – GTM & Retail Partnerships in Tiverton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UNIQUE MARKETING LIMITED. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UNIQUE MARKETING LIMITED:Show us that you’ve done your homework! In your application, briefly mention what you admire about UNIQUE MARKETING LIMITED’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UNIQUE MARKETING LIMITED
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UNIQUE MARKETING LIMITED will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UNIQUE MARKETING LIMITED, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
