The role of an Area Manager is key within Unique Fundraising Ltd. The role is to develop and grow the Area for each Campaign, in addition to achieving personal sales targets as stipulated by Management.
The Manager must always be company-focused, compliant and disciplined.
Health and Safety
- All employees and subcontractors have a responsibility to work safely and report any problems to your safety officer/safety rep/HR. Ensure H and S procedures and guidelines are always followed.
- Ensure that good housekeeping is carried out and ensure the area that the fundraisers are working in is tidy, safe and items are in their correct location.
- Ensure that all the fundraisers have set up the equipment correctly, paying attention to the set-up of the gazebos, spot check all equipment to ensure it is fit for purpose.
Main Duties
- Ensure things are done ‘to quality’ and then make sure that activities are carried out efficiently, to priority and on-time.
- Ensure that yourself and all fundraisers adhere to all the policies and procedures and manage your team, so they understand what their daily priorities are.
- Liaise with other area Managers, CTSO, verification, bookings managers and directors to ensure clients targets are met, ensure all queries regarding fundraisers are routed via yourself and unless agreed by yourselves queries don’t go directly to a fundraiser, ensure that all daily and weekly targets and objectives for the fundraising team are met.
- Ensure that all fundraisers are competent in their role, recommend training for personnel that are underperforming or don’t have the required skill sets for that role, then monitor that training to ensure that training objectives are met, follow training procedure.
- Play an active role in solving problems using the corrective action process (training to be given for this).
- Ensure that the fundraisers are aware of the number of sales they need to produce each day to hit the CPC targets for all venues that are booked on.
- Constantly monitor fundraiser performance and highlight any issues as soon as you come across them, offer potential solutions to the booking’s team if recommending that fundraisers are moved.
- Report to H.R any type of incident that you feel is serious and needs immediate attention, fill out the incident report form.
- Report to CTSO any minor incident so the CTSO can contact the fundraiser and fill out the incident report form, which then gets passed onto H.R.
- Sends a "Termination" email and collects all stock, vans etc from the fundraiser, ensure wherever possible we give bookings two weeks' notice of intended termination so we can manage the fundraisers out of the venues, ensure all the relevant paperwork is filled in.
Performance management:
- Spending face to face time with the least productive members of your team & new starters, working too their performance plan.
- Monitoring of the daily fundraiser performance, including the number of sales we need so we can hit CPC, getting in contact with the fundraisers to understand their issues.
- Recommending solutions to the booking team for moving of fundraisers using the information regarding the spares on the booking diary, to move the fundraisers around that aren’t hitting the expected CPC.
- Monitoring of fundraisers attendance, then flagging up when fundraisers aren’t working enough days and encouraging them to work as per their signed contract, managing director to discuss with managers at their monthly review.
- Carrying out spot checks of when fundraisers start and finish work, physically going to the store to check.
- If a store issue has been related to poor footfall or a potential "poor venue", a formal store assessment must take place and a store assessment form must be filled in.
- When visiting a fundraiser as well as doing a check on the presentation the fundraiser is doing, also check that the documentation they have is the correct version, remove any old documentation and destroy it.
- Managing your own incentive scheme for your area, suggest changes to the scheme as you see fit.
- Completion of underperformance report - planning the support - setting weekly targets for underperformers - ensuring they get full support from manager, assistant manager, CTSO.
Management of the Rota:
- Liaise with the booking team to ensure the rota/diary is being managed as per the rota population process.
- Liaising with the bookings team regarding the initial manning of the rota, minimum of 4 weeks plan to be visible on the booking diary, minimising the number of fundraisers that need to stay away.
- Planning of who the new starters and the fundraisers needing help will be placed with.Develop a 4-week training plan for all the campaigns in conjunction with the bookings team.
- Reporting in sickness, lateness to stores, unavailability etc. to the booking’s team as and when you are aware of it.
Stock control:
- Recovering stocks and vans, send back all stock using our logistics account, ensuring all relevant documentation is filled in correctly.
- Delivery of stock as and when reqd.
Recruitment:
- Recruitment of potential new fundraisers.
- Carrying out Interviews, get all the necessary paperwork back to H.R. communicating to potential new fundraisers what documentation they will need when attending the induction course.
Administration:
- Carrying out all administration tasks related to recruitment.
- Reporting of fundraiser issues to finance, stock control etc.
- Filling in Wages and expenses forms.
- Filling in managers weekly store report.
- Filling out and reporting your next week's diary to the directors.
Communication:
- Working closely with CTSO, to ensure all regional issues are covered
- Communicating with head office, primarily bookings or directors to resolve issues.
- Communicating with the fundraisers, either face to face, via phone calls, text or email.
- Contributing to the newsletter.
- Other occasional duties:
- Managers meeting once a month.
- Attend training course as and when reqd.
I.T
- All I.T problems communicated through the ticket system. If I.T issues continue to cause problems, ensure this is correctly prioritised by reporting to the systems and operations director or sales director.
Communication
- Ensure any problems that arise are communicated to the relevant people, primarily the Managing director.
- If you are unable to carry out any of the duties that are expected of you communicate this to the directors or H.R.
General
- This role definition is not exhaustive- you will be asked to/do carry out other reasonable tasks.
- Proven experience in face-to-face fundraising, ideally within private sites, retail venues, or event fundraising.
- Previous experience managing, developing and motivating a team of fundraisers to achieve recruitment and performance targets.
- Must have an established team of 5–10 experienced fundraisers who are available and willing to commence fundraising activity immediately upon starting the role.
- Strong existing network within the face‑to‑face fundraising industry, with the ability to attract and recruit additional fundraisers.
- Demonstrable track record of achieving supporter recruitment targets while maintaining high standards of quality and compliance.
- Ability to independently manage day‑to‑day regional operations, including team deployment, performance management and staff development.
- Experience coaching and mentoring fundraisers to improve individual performance, productivity and supporter engagement.
- Strong understanding of fundraising regulations, the Fundraising Regulator’s Code of Fundraising Practice and relevant compliance requirements.
- Excellent communication, organisational and leadership skills, with the ability to build a positive, motivated and results‑driven team.
- Ability to identify recruitment opportunities and implement strategies to grow the regional team sustainably.
- Comfortable working towards agreed KPIs, including supporter acquisition volumes, fundraiser productivity, retention and quality.
- Willingness to travel extensively throughout the allocated region, with a full UK driving licence.
- Existing relationships with experienced fundraisers and team leaders across the allocated region.
- Experience delivering regular giving and lottery supporter recruitment campaigns for major UK charities.
- Experience managing multiple fundraising teams across different locations simultaneously.
- Knowledge of venue suitability, demographics and effective fundraising location planning.
- Experience recruiting, onboarding and training new fundraisers.
- Previous experience working in a self‑employed or performance‑related remuneration structure.
Key Expectations of the Successful Candidate
- Immediate Team Deployment: Bring an established team of 5–10 fundraisers who can begin delivering fundraising activity from the commencement of the contract.
- Regional Growth: Develop and execute a recruitment strategy to expand the team beyond its initial size.
- Performance Delivery: Ensure fundraising teams consistently achieve agreed productivity, supporter acquisition and quality targets.
- Recruitment and Retention: Maintain an active recruitment pipeline while developing a positive team culture that supports long‑term fundraiser retention.
- Compliance and Quality: Ensure all fundraising activity is conducted professionally, ethically and in accordance with company policies and industry regulations.
- Operational Management: Take ownership of regional performance, team development and the effective deployment of fundraisers across allocated venues.
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