At a Glance
- Tasks: Lead CRM initiatives and manage multi-channel campaigns to boost customer engagement.
- Company: Join UNIQLO, a top global apparel brand known for quality and innovation.
- Benefits: Enjoy 26 days holiday, 30% staff discount, hybrid working, and more.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make an impact in a dynamic team while shaping CRM strategies across Europe.
- Qualifications: 6+ years in CRM with strong analytical skills and experience in retail.
The predicted salary is between 45000 - 55000 £ per year.
UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.
We are currently recruiting for a Senior CRM Coordinator to join our CRM team in UNIQLO Europe. This role is responsible for managing and overseeing the CRM plan and multi-channel campaign calendar across European markets (Email, SMS and Push). You’ll work cross-functionally to shape campaign strategy, bring new ideas and testing opportunities forward, and ensure high-quality delivery that supports revenue goals. You will be confident working with numbers, technical set-up and implementation, and translating performance into clear insights.
What you will be responsible for:
- Leading new CRM initiatives that drive customer engagement.
- Identifying optimisation opportunities and proposing bold new ideas to generate growth across the e-commerce business.
- Leading campaign performance reporting for the CRM team and sharing with the wider business: results, insights, learnings and clear recommendations.
- Partnering with head office in Japan and e-commerce teams to support technical implementation (tracking, tagging, preference/consent, data flows, segmentation logic and deliverability improvements).
- Building strong cross-functional relationships and inspiring team members and stakeholders through a collaborative, proactive approach that raises standards and enables smooth, consistent delivery across markets.
- Taking ownership of process improvements that increase scalability across European markets, with a particular focus on automation, operational excellence and reducing manual workload.
- Providing hands-on support across all CRM channels when balancing strategic leadership with day-to-day execution.
- Being accountable for on-time, error-free delivery—ensuring campaigns are sent exactly as intended, with robust checks and sign-off.
Skills, Experience and Attributes:
- 6+ years’ experience in CRM / lifecycle marketing, ideally within retail, fashion or lifestyle, with a track record of managing multi-channel CRM plans.
- Strong experience overseeing calendar planning, audience strategy, personalisation and QA governance.
- Experience using Braze (preferred), or a comparable CRM/marketing automation platform, with confidence in technical set-up (segments, events, attributes, templates, preference management and basic troubleshooting).
- Strong numerical and analytical capability: able to interpret results, validate data, and translate performance into clear, commercially minded actions.
- Experience presenting insights to stakeholders.
- Excellent stakeholder management and communication skills, comfortable influencing and aligning across departments (E-commerce, Marketing, Trading/Merchandising, Data/Analytics, Site, Copy/Design) and across multiple markets.
- A structured, proactive working style with high attention to detail and strong prioritisation in a fast-paced environment.
- Excellent level of English (written and spoken).
What we can offer you:
- 26 days’ holiday plus 8 bank holidays per annum
- 30% staff discount
- Employee Assistance Programme
- Private pension scheme
- Performance based bonus scheme
- Hybrid working model: 2 days remote, 3 days office based
- Social events throughout the year
- Seasonal sample sales
- Two volunteer days per year
- Prime central London location near Piccadilly and Oxford Street stations
Commitment to Inclusion and Data Protection: UNIQLO is an inclusive employer and welcomes applications from all backgrounds regardless of age, race, gender, sexual orientation, disability, or other protected characteristics. We are committed to safeguarding your privacy and personal information; please refer to our privacy policy for details on our recruitment process.
Recruitment Security Notice: All official UNIQLO job postings will redirect you to our official careers page on Workday for application submission. The only exception is for roles advertised in Germany via the HeyJobs platform. UNIQLO takes recruitment security seriously and is committed to protecting the recruitment process from misuse.
Senior CRM Coordinator in London employer: UNIQLO
UNIQLO is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a fast-paced environment while contributing to innovative CRM strategies. With a prime location in central London, employees enjoy a hybrid working model, generous holiday allowances, and a strong commitment to personal and professional growth through various social events and volunteer opportunities. Join us to be part of a collaborative team that values creativity and excellence in delivering high-quality customer engagement across European markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Coordinator in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UNIQLO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UNIQLO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UNIQLO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UNIQLO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Coordinator in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UNIQLO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UNIQLO:Show us that you’ve done your homework! In your application, briefly mention what you admire about UNIQLO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UNIQLO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UNIQLO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UNIQLO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
