At a Glance
- Tasks: Create engaging PR stories and campaigns that showcase UNIQLO's innovative clothing and sustainability efforts.
- Company: Join UNIQLO, a leading global apparel brand committed to quality and affordability.
- Benefits: Enjoy 26 days holiday, staff discounts, hybrid working, and performance bonuses.
- Other info: Inclusive workplace with opportunities for growth and collaboration across teams.
- Why this job: Be part of a dynamic team shaping the narrative of a globally recognised brand.
- Qualifications: 6+ years in PR with strong media relationships and storytelling skills.
The predicted salary is between 37800 - 46200 £ per year.
UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world.
UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.
We are currently recruiting for a PR Specialist to sit within our UK PR team and be based in our London office.
You will be reporting into the Senior PR Manager for UK, and working closely with the UK and EU PR and Sustainability teams, while building relationships with journalists, editors, creators and industry stakeholders to lead proactive storytelling and deliver high-impact campaigns and activations.
We’re looking for an experienced, highly motivated PR specialist with excellent media instincts and a talent for developing proactive, culturally relevant stories for UK audiences.
This is an opportunity for someone with strong storytelling and communications skills to bring UNIQLO’s Life Wear philosophy, innovation, sustainability commitments and wider purpose to life, while working with global spokespeople and collaborators across media, events and thought leadership.
What you will be responsible for
- Developing proactive UK stories that bring Life Wear to life through product, design, innovation, functionality and craftsmanship.
- Working with the sustainability team to lead sustainability PR storytelling, including Heart of Life Wear, RE.
UNIQLO STUDIO and repair, reuse, longevity and circularity opportunities.
- Developing engaging PR activations around key initiatives including Repair Day, Care for Cashmere and Life Wear Week.
- Supporting the UK communications strategy for UNIQLO’s Global Spokespeople, Ambassadors and collaborators, identifying relevant opportunities across media, events and thought leadership.
- Supporting proactive and reactive corporate storytelling around UNIQLO’s growth, innovation, people, community and sustainability.
- Building strong relationships across national, sustainability, business, broadcast, arts and culture media.
- Supporting wider UK PR priorities including campaigns, new store openings, collaborations, arts and culture, sport, events and talent.
- Working collaboratively with UK, European and global teams to deliver integrated communications.
Skills, Experience and Attributes
- Approximately 6+ years’ experience in PR, communications, media or corporate affairs, gained in-house, agency-side or both.
- Strong understanding of the UK media landscape and established media relationships.
- Experience and understanding of sustainability and corporate communications.
- Proven ability to develop proactive stories, campaigns and communications strategies.
- Excellent writing and storytelling skills, with strong communications judgement.
- Experience delivering events, activations, or campaign moments.
- Confidence working with senior stakeholders and spokespeople.
- Strong project management skills and the ability to combine strategic thinking with hands-on delivery.
- Ability to travel regularly within the UK (monthly) and internationally a few times a year.
What we offer
- 26 days holiday + 8 bank holiday
- 30% staff Discount
- Employee Assistance Programme
- Private Pension Scheme
- Performance-based bonus scheme
- Hybrid working model: 2 days remote, 3 days office-based (during probational period additional days in the office maybe required)
- Social events throughout the year
- Seasonal sample sales
- Volunteer Day – twice a year
- UNIQLO is proud to be a Living Wage Foundation-accredited employer, committed to paying all our UK employees a real Living Wage.
- Commitment to Inclusion and Data Protection
UNIQLO is an inclusive employer and welcomes applications from all backgrounds regardless of age, race, gender, sexual orientation, disability, or other protected characteristics.
We are committed to safeguarding your privacy and personal information; please refer to our privacy policy for details on our recruitment process.
Recruitment Security Notice
All official UNIQLO job postings will redirect you to our official careers page on Workday for application submission.
The only exception is for roles advertised in Germany via the Hey Jobs platform.
UNIQLO takes recruitment security seriously and is committed to protecting the recruitment process from misuse. #LI-HYBRID #LI-POST
UNIQLO is the largest of eight brands in the Fast Retailing Group.
With global sales of approximately US $20.2 billion, for the fiscal year ending August 31, 2024, Fast Retailing is one of top three leading apparel retail companies in the world.
UNIQLO has more than 2,300 stores in 25 markets around the world and continues to expand its footprint.
UNIQLO’s Life Wear philosophy consist of offering clothing that comes from the Japanese values of simplicity, quality and longevity, constantly being innovated to bring more warmth, more lightness, better design, and better comfort to people’s lives.
- For more information about UNIQLO and Fast Retailing, please visit and
PR Specialist, UK in London employer: UNIQLO EUROPE LIMITED
At UNIQLO Covent Garden, we pride ourselves on being an exceptional employer that fosters a supportive and inclusive work culture. With competitive compensation, structured training, and numerous opportunities for career advancement, our team members are empowered to grow both personally and professionally. Join us in a vibrant location where your contributions directly impact customer experiences and the community, all while enjoying unique perks like staff discounts and awards that celebrate your achievements.
StudySmarter Expert Advice🤫
We think this is how you could land PR Specialist, UK in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like UNIQLO EUROPE LIMITED. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like UNIQLO EUROPE LIMITED, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research UNIQLO EUROPE LIMITED inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Specialist, UK in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of UNIQLO EUROPE LIMITED. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at UNIQLO EUROPE LIMITED.
How to prepare for a job interview at UNIQLO EUROPE LIMITED
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
