At a Glance
- Tasks: Lead digital marketing strategies and drive customer acquisition through innovative campaigns.
- Company: Join Unipart, a leader in supply chain performance improvement.
- Benefits: Enjoy a competitive salary, 33 days holiday, and flexible benefits.
- Other info: Field-based role with travel, offering excellent career growth opportunities.
- Why this job: Make an impact in digital marketing while enhancing brand equity and user experience.
- Qualifications: Experience in digital marketing, SEO, PPC, and strong analytical skills.
The predicted salary is between 36000 - 36000 £ per year.
Field Based £36,000.00 per annum, car/car allowance, plus 33 days holiday (including bank holidays), pension, life assurance, employee assistance programme, wellbeing support, and flexible benefits including cycle to work scheme.
As the Digital Marketing Manager, you will own and drive Unipart's digital footprint, spearheading high-impact initiatives to drive customer acquisition. You will leverage your expertise in SEO, AI search optimisation (AIO), and paid media to support our growth objectives while enhancing our brand equity and user experience.
As part of your key responsibilities you'll:
- Own and drive digital marketing strategies across our digital footprint to support growth objectives and marketing campaigns.
- Drive semantic SEO and Topic Authority strategies to succeed in AI-driven search (SGE/AIO) environments.
- Implement UX and SEO recommendations across our websites using WordPress, working closely with the Development Team.
- Collaborate with the Commercial Effectiveness Manager to identify opportunities across the HubSpot/Website interface to improve customer experience and conversion.
- Utilise Data Studio and GA4 to visualise campaign ROI, track key metrics, and translate complex data into actionable business stories.
- Support the implementation of targeted PPC and paid social ads, ensuring maximum effectiveness in lead generation.
- Provide insight and support in establishing and maintaining the new intranet platform as part of the implementation team.
About You
We'd love you to have the following skills and experience, but please apply if you think you'd be able to perform well in this role!
- Experience in a digital marketing role, with specific expertise in SEO and PPC.
- Strong knowledge of GA4, SEMrush, WordPress, and Google Ads.
- Analytical mindset with a focus on continuous improvement and the ability to spot trends in data.
- Excellent communication skills, with the ability to translate technical information into customer-first language.
- Familiarity with UI/UX design principles and website design best practices.
- Strong planning and organisational skills to manage multiple workstreams effectively.
While this role is field-based with travel required, the primary area of operation spans the corridor between Oxford and Cheshire.
About Unipart
We are a supply chain performance improvement partner. We Design, Make, Move, and Improve components in our customers' supply chains, keeping their operations and assets moving and working better, for longer. Through our commitment to continuously driving operational efficiencies, we improve performance - saving time, cost, and carbon. Our ambition is to be the driving force behind efficient, resilient, and sustainable supply chains.
Equality, Diversity, and Inclusion
We believe that a great workplace is one where you can bring your whole self to work. Our recruitment process is designed to be accessible, inclusive, and based entirely on merit. We define merit through a combination of technical skills and the core behaviours that help our people thrive at Unipart. We welcome applications from everyone, regardless of background or circumstances. We are committed to a policy of equal opportunity that exceeds our statutory obligations under the Equality Act 2010 and subsequent legislation. Whether it's your age, disability, neurodiversity, gender identity, family status, or any other characteristic that makes you you - it is your talent and potential that we value most.
Adjustments for you:
We want you to perform at your best. If you require any reasonable adjustments or have specific accessibility needs at any stage of the application or interview process, please let us know. We are here to support you.
You may have experience of the following: Marketing Manager - Digital, Online Marketing Manager, SEO Manager, Content.
Digital Marketing Manager employer: Unipart
Unipart is an exceptional employer that prioritises employee wellbeing and professional growth, offering a competitive salary of £36,000 per annum along with 33 days of holiday, a pension scheme, and flexible benefits such as a cycle to work scheme. Our inclusive work culture fosters collaboration and innovation, empowering you to take ownership of impactful digital marketing strategies while working in a dynamic field-based role across the Oxford to Cheshire corridor.
