At a Glance
- Tasks: Lead digital marketing strategies and drive customer acquisition through innovative campaigns.
- Company: Join Unipart, a leader in supply chain performance improvement.
- Benefits: Enjoy a competitive salary, 33 days holiday, and flexible benefits.
- Other info: Field-based role with travel between Oxford and Cheshire, offering excellent career growth.
- Why this job: Make an impact in digital marketing while enhancing brand equity and user experience.
- Qualifications: Experience in digital marketing, SEO, PPC, and strong analytical skills.
Field Based £36,000.00 per annum, car/car allowance, plus 33 days holiday (including bank holidays), pension, life assurance, employee assistance programme, wellbeing support, and flexible benefits including cycle to work scheme.
About the Role
As the Digital Marketing Manager, you will own and drive Unipart’s digital footprint, spearheading high-impact initiatives to drive customer acquisition. You will leverage your expertise in SEO, AI search optimisation (AIO), and paid media to support our growth objectives while enhancing our brand equity and user experience.
As part of your key responsibilities you’ll:
- Own and drive digital marketing strategies across our digital footprint to support growth objectives and marketing campaigns.
- Drive semantic SEO and Topic Authority strategies to succeed in AI-driven search (SGE/AIO) environments.
- Implement UX and SEO recommendations across our websites using WordPress, working closely with the Development Team.
- Collaborate with the Commercial Effectiveness Manager to identify opportunities across the HubSpot/Website interface to improve customer experience and conversion.
- Utilise Data Studio and GA4 to visualise campaign ROI, track key metrics, and translate complex data into actionable business stories.
- Support the implementation of targeted PPC and paid social ads, ensuring maximum effectiveness in lead generation.
- Provide insight and support in establishing and maintaining the new intranet platform as part of the implementation team.
About You
We’d love you to have the following skills and experience, but please apply if you think you’d be able to perform well in this role!
- Experience in a digital marketing role, with specific expertise in SEO and PPC.
- Strong knowledge of GA4, SEMrush, WordPress, and Google Ads.
- Analytical mindset with a focus on continuous improvement and the ability to spot trends in data.
- Excellent communication skills, with the ability to translate technical information into customer-first language.
- Familiarity with UI/UX design principles and website design best practices.
- Strong planning and organisational skills to manage multiple workstreams effectively.
- While this role is field-based with travel required, the primary area of operation spans the corridor between Oxford and Cheshire.
About Unipart
We are a supply chain performance improvement partner. We Design, Make, Move, and Improve components in our customers’ supply chains, keeping their operations and assets moving and working better, for longer. Through our commitment to continuously driving operational efficiencies, we improve performance - saving time, cost, and carbon. Our ambition is to be the driving force behind efficient, resilient, and sustainable supply chains.
Equality, Diversity, and Inclusion
We believe that a great workplace is one where you can bring your whole self to work. Our recruitment process is designed to be accessible, inclusive, and based entirely on merit. We define merit through a combination of technical skills and the core behaviours that help our people thrive at Unipart. We welcome applications from everyone, regardless of background or circumstances. We are committed to a policy of equal opportunity that exceeds our statutory obligations under the Equality Act 2010 and subsequent legislation. Whether it’s your age, disability, neurodiversity, gender identity, family status, or any other characteristic that makes you ‘you’ - it is your talent and potential that we value most.
Adjustments for you:
We want you to perform at your best. If you require any reasonable adjustments or have specific accessibility needs at any stage of the application or interview process, please let us know. We are here to support you.
You may have experience of the following: Marketing Manager - Digital, Online Marketing Manager, SEO Manager, Content & Digital Marketing Manager, Digital Performance Manager, Digital Strategy Manager, Search Marketing Manager, E-commerce Marketing Manager, Web Marketing Manager, Marketing Technology Manager.
Digital Marketing Manager in Crewe employer: Unipart
Unipart is an exceptional employer that prioritises employee wellbeing and professional growth, offering a competitive salary of £36,000 per annum along with 33 days of holiday, a pension scheme, and flexible benefits such as a cycle to work scheme. Our inclusive work culture fosters collaboration and innovation, empowering you to drive impactful digital marketing strategies while working in a dynamic environment across the Oxford to Cheshire corridor.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Crewe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Unipart and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Unipart are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Unipart on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Unipart. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Crewe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Unipart. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Unipart:Show us that you’ve done your homework! In your application, briefly mention what you admire about Unipart’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Unipart
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Unipart will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Unipart, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
