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- Tasks: Create compelling copy and innovative ideas for diverse campaigns across various channels.
- Company: Join UNION, a creative agency that values purpose-driven creativity.
- Benefits: Competitive pay, training opportunities, flexible working, and generous holiday time.
- Why this job: Shape brand voices and mentor junior writers while tackling exciting creative challenges.
- Qualifications: Proven senior copywriting experience with a strong portfolio and collaborative spirit.
- Other info: Diversity of thought is valued; bring your unique perspective to the table.
The predicted salary is between 36000 - 60000 £ per year.
At UNION, creativity with purpose is everything. We’re looking for a Senior Copywriter who can turn smart strategic thinking into words that move - for culture, for audiences and for clients. This is a senior creative role at the heart of our creative department. You’ll partner with art directors, strategists, account teams and planners to build ideas and campaigns that solve real challenges and elevate brands. You’ll also help shape the voice of the agency and mentor other writers along the way.
Location: Edinburgh, office-first hybrid policy
The opportunity: In this role, you won’t just write - you create compelling ideas. From integrated campaigns to digital and social execution, you’ll be responsible for crafting compelling copy that resonates across channels, while helping steer creative thinking from brief to delivery. You’ll work on high-profile briefs, contribute to new business pitches, and be a key voice in creative problem-solving.
Your role:
- Lead original creative writing and concept development across campaigns, including digital, social, broadcast, CRM, OOH and more
- Interpret strategic briefs and collaborate with art directors to build standout, effective creative work
- Maintain strong brand voice, tone and messaging consistency across all outputs
- Present, defend and evolve ideas with confidence to internal teams and clients
- Mentor, guide and inspire junior writers, helping raise the quality of work across the team
- Work collaboratively with planners, account teams and design partners to shape work that is strategically sound and commercially effective
- Provide constructive feedback and help refine briefs to drive even better outcomes
- Continuously keep up with culture, creative trends and language innovation that informs better work
The ideal change-maker: You’re a senior copywriter who:
- Has strong conceptual writing skills across a range of formats (long, short, digital, social)
- Loves writing and storytelling with attention to detail, grammar and tone
- Thrives in collaborative environments and can translate strategic goals into creative expression
- Can confidently articulate and sell ideas to peers and clients
- Brings strategic thinking as well as craft excellence to creative solutions
- Has experience presenting work and advocating for great ideas
- Enjoys mentoring and helping others grow their skills
You’ll ideally have:
- Proven agency experience at senior level
- A strong portfolio of creative work
- Experience across integrated campaigns and digital channels
We value diversity of thought, background and lived experience - because our best work comes from bringing more voices to the table. We champion people who are curious, bold and collaborative, and who want to make work that matters.
The obvious stuff:
- Competitive compensation to match your role
- Investing in your growth with training
- Benefits from pensions to life cover
- Ample holiday time, for you to recharge and reflect
- Opportunities for enlightenment through IPA CPD and Union Academy initiatives
- Flexible working that bends to life’s rhythm
Call to adventure: If this is the perfect role for you, please send your CV/portfolio and a covering statement (max 250 words) on ‘Why I would be a great Senior Copywriter’ to michael.hart@union.co.uk. Please use the subject line: Union – Senior Copywriter Application.
Senior Copywriter employer: Union Advertising
Contact Detail:
Union Advertising Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Copywriter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow creatives. You never know who might have the inside scoop on job openings or be willing to refer you.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get the chance to chat with potential employers, use your portfolio to demonstrate your skills and creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your creative approach aligns with their values and how you can contribute to their projects.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Copywriter
Some tips for your application 🫡
Craft a Compelling Covering Statement: Your covering statement is your chance to shine! Keep it concise and focus on why you’re the perfect fit for the Senior Copywriter role. Use this space to showcase your creativity and strategic thinking, just like you would in your copywriting.
Showcase Your Portfolio: Make sure your portfolio is up-to-date and highlights your best work. Include a variety of formats to demonstrate your versatility. Remember, we want to see how you can turn smart ideas into compelling copy across different channels!
Tailor Your CV: Don’t just send a generic CV! Tailor it to reflect the skills and experiences that align with the job description. Highlight your agency experience and any collaborative projects that showcase your ability to work with teams, as this is key for us.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Union Advertising
✨Know Your Audience
Before the interview, research UNION and their recent campaigns. Understand their brand voice and the type of work they produce. This will help you tailor your responses and demonstrate that you’re not just a great writer, but also someone who understands their creative vision.
✨Showcase Your Portfolio
Bring along a selection of your best work that highlights your versatility across different formats. Be ready to discuss the thought process behind each piece and how it aligns with strategic goals. This is your chance to show how your writing can elevate brands and solve real challenges.
✨Prepare for Collaboration Questions
Since this role involves working closely with art directors and account teams, be prepared to discuss your collaborative experiences. Think of specific examples where you’ve successfully partnered with others to create compelling ideas or campaigns, and how you navigated any challenges.
✨Emphasise Mentorship Experience
As a senior copywriter, you’ll be expected to mentor junior writers. Share your experiences in guiding others, providing constructive feedback, and fostering a creative environment. Highlight how you’ve helped elevate the quality of work within your team, as this shows your leadership potential.
