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For Companies At a Glance
- Tasks: Lead exciting product marketing campaigns and create engaging content for our innovative platform.
- Company: Join Unily, a leader in digital Employee Experience transformation for top global brands.
- Benefits: Enjoy flexible working, a vibrant office, and a suite of fantastic perks including 25 days holiday.
- Why this job: Be part of a fun, results-driven team while making a real impact in the workplace.
- Qualifications: Previous product marketing experience preferred; creativity and strong communication skills are essential.
- Other info: Opportunity to volunteer and contribute to sustainability initiatives while developing your career.
The predicted salary is between 28800 - 43200 £ per year.
About Unily
Unily partners with the world’s largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unily’s market-leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace. Unily is the only triple leader recognized by all three of the major analysts.
Job Purpose
As part of the team responsible for communicating the value of the Unily platform, the role of Product Marketing Manager will be responsible for planning, executing, and evaluating product marketing campaigns. With a particular focus on supporting our commercial and customer-facing teams, this will involve working closely with the broader product marketing team to define key messaging for different audiences and creating product marketing content. An essential part of this role will be a desire to learn the Unily platform fully and, over time, become a product expert.
Main Responsibilities
- Maintaining a detailed knowledge of our market, product, and target audiences
- Work closely with the broader product marketing team to define the positioning, value proposition, and subsequent key messages for the product and its features
- Plan, implement, and evaluate timely product marketing campaigns aligned with agreed strategic direction and objectives
- Build market awareness of the product and its capabilities through copywriting and blog content, coordinating closely with our digital marketing team
- Support commercial teams through the production of high-quality product marketing assets, such as feature one-pagers and short video case studies and interviews
- Support our commercial teams with training around product and feature value proposition to ensure key messaging is delivered
- Gather and act on commercial team feedback to ensure product marketing activity and assets are meeting the needs and expectations of prospective customers
- Report on product marketing campaign performance, referring to customer acquisition, feature adoption, and upsell
- Drive increased customer adoption of product capabilities through content strategy, coordinating closely with our customer-facing teams including our customer community team
Knowledge, Skills, and Experience
- Previous product marketing experience is preferred
- Enthusiasm, creativity, and a willingness to try new things
- Experience in implementing a wide range of product marketing activities to a deadline
- The ability to analyze the effectiveness of product marketing tactics and adapt accordingly
- The capacity to independently manage a varied and demanding workload
- Accuracy and attention to detail in copywriting
- Confidence in using a range of IT systems in a product marketing context
- Strong interpersonal, communication, and team-working skills
- Ability to present concepts and ideas effectively
- Ability to articulate the value of product features beyond their functionality
- Strong research and analytical skills
Why Work For Unily?
- In addition to a generous base salary and discretionary company bonus, here are some things we think you will love:
- Our awesome team culture. We are focused on achieving results as a team and having fun while we do it. You won’t find a friendlier or more dedicated bunch of people.
- Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
- The flexibility that we offer. We don’t just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance.
- Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen and the option to bring your dog to work.
- We offer a fantastic suite of benefits. Including 25 days holiday plus an extra paid day off to enjoy your birthday, Vitality life cover (for health, sight, hearing and dental), Aviva pension (via a salary sacrifice scheme), life assurance, income protection and so many more.
- Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.
Product Marketing Manager (12 Month FTC) employer: Unily
Contact Detail:
Unily Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (12 Month FTC)
✨Tip Number 1
Familiarise yourself with Unily's platform and its unique features. Understanding the product inside out will not only help you in interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Unily on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be a great advantage during your application process.
✨Tip Number 3
Stay updated on industry trends related to employee experience and digital transformation. Being knowledgeable about the market will allow you to speak confidently about how Unily fits into the broader landscape during discussions.
✨Tip Number 4
Prepare to discuss specific marketing campaigns you've executed in the past. Highlighting your experience with product marketing activities and how you've adapted strategies based on performance metrics will showcase your suitability for the role.
We think you need these skills to ace Product Marketing Manager (12 Month FTC)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Product Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant product marketing experience. Focus on achievements that demonstrate your ability to plan and execute marketing campaigns, as well as your analytical skills in evaluating their effectiveness.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention specific aspects of Unily's products or culture that resonate with you, and explain how your skills can contribute to their success.
Showcase Your Creativity: In your application, include examples of creative marketing campaigns you've worked on. Highlight your ability to produce engaging content and your willingness to try new approaches, as this is crucial for the role.
How to prepare for a job interview at Unily
✨Know the Unily Platform
Before your interview, take the time to thoroughly understand the Unily platform. Familiarise yourself with its features, benefits, and how it stands out in the market. This knowledge will help you articulate its value during the interview.
✨Showcase Your Product Marketing Experience
Be prepared to discuss your previous product marketing experience in detail. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Demonstrate Creativity and Enthusiasm
Unily values creativity and a willingness to try new things. During the interview, share examples of innovative marketing tactics you've used in the past and express your enthusiasm for exploring new ideas that could benefit the company.
✨Prepare Questions for the Interviewers
Have a list of insightful questions ready to ask your interviewers. This shows your genuine interest in the role and the company. Consider asking about their current marketing strategies or how they measure the success of their campaigns.
