Business Development Consultant in London

About Unilink

Unilink Software is a fast-growing international company and a leading provider of innovative, award-winning software solutions for the criminal justice sector. We specialise in empowering governments and private organisations worldwide to enhance security, streamline operations, and deliver more effective, humane rehabilitation of individuals in their care.

Our mission is to create trusted technologies that enable justice systems to work better. We foster a culture of innovation, continuous improvement, and social responsibility—supporting our staff, our customers, and the communities we serve. Our solutions reduce administrative burden, improve information flow, and help implement digital pathways that promote secure, rehabilitative environments. With offices in London, Southampton, and Newcastle—and a growing presence across Europe and Australia—we are scaling fast and looking for ambitious individuals to grow with us. We offer a supportive, dynamic and flexible work environment, competitive salaries, where driven individuals can thrive and make meaningful impact.

We are looking for an experienced and driven Business Development Consultant to join our team. Operating in a specialist sector with long sales cycles, this role demands both a hunter's mindset and a farmer's persistence—someone who can win new business and nurture strategic relationships.

You’ll be responsible for identifying and developing opportunities, crafting compelling value propositions, and converting prospects into clients. Your focus will be on driving net new revenue—whether through breaking into new accounts or expanding existing ones—while helping shape our growth trajectory. You’ll thrive in a complex, consultative sales environment, be deeply customer-focused, and passionate about AI and digital transformation.

Key Responsibilities:

• Identify and engage new business opportunities across targeted verticals.
• Build and maintain a strong pipeline through outbound activity, networking, and market research.
• Develop tailored proposals aligned with client challenges and Unilink’s solutions.
• Lead the full sales cycle from first contact to contract close.
• Collaborate cross-functionally with business development, product, marketing, and technical teams.
• Represent Unilink at industry events, webinars, and client meetings.
• Maintain accurate CRM records, pipeline forecasting, and sales reporting.

What We’re Looking For

Essential:

• 3+ years of experience in B2B software or SaaS sales, ideally within the public sector, justice, or institutional markets.
• A track record of consistently meeting or exceeding sales targets in complex sales cycles.
• A genuine interest in AI, automation, and digital transformation—ideally with hands-on use in your current role.
• Excellent communication, presentation, and negotiation skills.
• Highly self-motivated, results-driven, and comfortable working autonomously.
• Strong commercial insight and the ability to tailor complex solutions to customer needs.

Desirable

• Experience selling into government or regulated sectors.
• Familiarity with CRM tools (e.g. Sugar, HubSpot).
• Understanding of AI/ML applications in enterprise environments.

This is a great opportunity to join a mission-driven, rapidly growing tech company where your work makes a real impact on public services, society, and lives. If you're passionate about transforming justice through technology, we’d love to hear from you.