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For Companies At a Glance
- Tasks: Lead a creative team to develop groundbreaking marketing ideas and strategies.
- Company: Join Unilever, a global leader in consumer goods, driving innovation and growth.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Shape the future of creativity and make a meaningful impact on brands and communities.
- Qualifications: Proven experience in leading creative teams and delivering award-winning campaigns.
- Other info: Be part of a culture that values diversity, continuous learning, and purposeful impact.
The predicted salary is between 72000 - 108000 £ per year.
Job Title: Global Creative Director
Business Function: Growth and Marketing Office
Location: 100VE
Business & Role Context
The Growth and Marketing Office (GMO) drives value to Unilever for today and pioneers for tomorrow, delivering against the Growth Action Plan, in service to the Business Groups (BGs) strategies and priorities. GMO will drive transformational growth through disruptive marketing & innovation ideas, commercial adoption of digital and AI, and modern marketing capabilities.
The Global Creative Director is a new role that will shape the future of creativity at Unilever across the consumer journey. This role will partner with our brand teams to build ground-breaking, unmissable ideas and deliver high standards of creative execution that transcend channels, particularly recognising and effectively harnessing the power of social and integrated retail.
This role will lead Unilever’s pioneering approaches to effective creativity and content, ensuring our brands make a meaningful impact in the communities, conversations, and culture our consumers care about, and seamlessly drive to purchase at the right moments.
Alongside this, this role will oversee the rollout of scaled creative technologies within our Content Supply Chain, partnering with our business groups and data and tech teams, including generative AI innovations that will enable Unilever to drive industry-leading creative excellence and content efficiencies at scale. This role will closely partner with our CMI team to leverage data to identify needs, signals, and trends that drive impactful content creation and ongoing content optimisation.
Vital to this work are our creative partnerships and collaborations, and this role will construct the right agency model and lead relationships and joint business plans with the agencies and partners that will enable Unilever to reach the next levels in brand crafting and execution (spanning brand communications, collaborations, and creators). This role will co-design with content creators the code for creative excellence and scale it as part of a holistic content strategy.
JOB PURPOSE
Leading a small talented team, this role will partner with our brand teams to raise the bar on our creativity, driving meaningful differentiation of our brands.
RESPONSIBILITIES
This role will:
- Bring the outside in and translate a deep understanding of the evolving media and tech landscape and consumer behaviour into unmissable creativity fit for today’s world.
- Foster strong relationships with external creative partners to source fresh perspectives and cutting-edge ideas and embed productive ways-of-working that drive effective outcomes.
- Strengthen the role that insights and culture play in fostering creativity and always active activation.
- Understand how to balance and integrate brand-led and creator-led work as well as wider collaborations.
- Lead for Unilever on how Creative Technology can be leveraged to accelerate quality and speed of our creative execution in the Social and AI era.
Key Interfaces:
- Business Group Brand Directors
- Business Unit Digital leads
- External creative partners
- CMI
- UniOps & Procurement Leaders for building and delivering technology solutions.
- Growth Initiatives & Capabilities Team.
ALL ABOUT YOU
Experience / Skills:
- Proven track record of leading high-performing creative teams and delivering award-winning work that scales with impact. Able to demonstrate how to translate this knowledge to make Unilever an industry leader in brand creativity.
- Brand Crafter and Practitioner with prior experience leading (or close partnering) a brand/category is preferred for the role.
- Deep understanding of the evolving media landscape and consumer behaviour.
- Passion for innovation and knowledge of new creative technologies . Strong perspective on genAI developments – recent experience in working on genAI projects.
- Networker who is a creative talent scout that can leverage the experts inside and outside of Unilever to land pioneering change at scale.
- Master of Creative excellence in digital (in particular social and retail channels).
- Experience of working with creators and creativity with a social-by-design emphasis.
- Change leader , who can co-create/co-design and scale solutions that are pioneering in nature. Proven in driving effective global programmes that land with impact and scale.
- Strong collaborator , with the ability to listen to understand business needs and to work in service of the brands’ strategies and priorities.
- Results driven , to measure the success and impact of everything they do.
Leadership Behaviours:
- Consumer and Customer Love; creates better futures for our consumers every day. Brings the voice of the consumer and customer into everything we do, always. Invests time inside and outside to understand the needs of consumers and customers.
- Passion for High Performance; sets high standards for self and others. Prioritises delivering against GAP today and pioneers for the future. Uses data-driven insights for key decision making and measuring ROI. Develops strong relationships internally/externally to create joint business plans with impact.
- Agility; continuous learning mindset, using internal and external partnerships to be ahead of future trends. Quickly adapts and innovates to address changing business, market, and industry needs to drive competitive advantage.
- Personal Mastery; shows self-wellbeing and resilience. Operates with gravitas and self-assured intent. Courageous and bold where needed, setting high targets and standards for themselves and their teams. Creates psychological safety to empower teams.
- Talent Catalyst; Leveraging and growing talent from practitioners to experts across Unilever. Celebrates diversity of thought and creates an environment where everyone can thrive. Creates a culture of continuous learning and career development.
- Purposeful Impact: Cares deeply about delivering positive impact for the business, people, and planet.
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Global Creative Director employer: Unilever
Contact Detail:
Unilever Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Creative Director
✨Tip Number 1
To stand out as a candidate for the Global Creative Director role, immerse yourself in the latest trends in digital marketing and creative technologies. Familiarize yourself with successful campaigns that have effectively utilized generative AI and social media to drive engagement.
✨Tip Number 2
Build a strong network within the creative industry. Attend events, webinars, and workshops where you can connect with other creative professionals and potential collaborators. This will not only enhance your knowledge but also position you as a well-connected candidate.
✨Tip Number 3
Showcase your ability to lead high-performing teams by sharing specific examples of past successes. Highlight how you fostered creativity and collaboration within your teams, and how those efforts led to impactful results.
✨Tip Number 4
Demonstrate your understanding of consumer behavior by staying updated on market research and insights. Use this knowledge to articulate how you would leverage data to inform creative strategies that resonate with target audiences.
We think you need these skills to ace Global Creative Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Global Creative Director position. Tailor your application to highlight how your experience aligns with the role's requirements.
Showcase Your Creativity: In your CV and cover letter, provide specific examples of your past creative work that demonstrate your ability to lead high-performing teams and deliver impactful results. Use metrics where possible to quantify your achievements.
Highlight Relevant Experience: Emphasize your experience in brand crafting, digital marketing, and working with creators. Mention any innovative projects you've led, especially those involving generative AI or new creative technologies.
Personalize Your Application: Address your application to the hiring team at Unilever and express your passion for their mission. Show that you have researched the company and explain why you are excited about the opportunity to contribute to their growth and creativity.
How to prepare for a job interview at Unilever
✨Showcase Your Creative Vision
As a Global Creative Director, it's crucial to demonstrate your unique creative vision. Prepare to discuss past projects where you led innovative campaigns and how they made an impact. Be ready to share your thoughts on current trends in creativity and how they can be applied at Unilever.
✨Understand the Brand's Needs
Familiarize yourself with Unilever's brands and their positioning in the market. During the interview, articulate how your experience aligns with their brand strategies and how you can contribute to their growth through creative excellence.
✨Leverage Data-Driven Insights
Highlight your ability to use data to inform creative decisions. Discuss examples where you've successfully integrated consumer insights into your creative process, showcasing how this approach led to impactful results.
✨Demonstrate Collaborative Skills
This role requires strong collaboration with various teams and external partners. Be prepared to share experiences where you effectively worked with cross-functional teams or agencies to achieve creative goals, emphasizing your networking skills and ability to foster productive relationships.
